Row House Franchise FDD, Costs & Fees (2025)

Boutique fitness studio franchise specializing in indoor rowing classes, providing a low-impact and full-body workout in a supportive and energizing environment.

Row House is a premier chain of indoor rowing studios operated by Xponential Fitness LLC, headquartered in Irvine, California.

Founded in 2014 by Eric Von Frohlich and Debra Strougo, this boutique fitness brand revolves around the rowing concept for its exercise routines.

Row House champions rowing as the most effective workout, providing results while remaining exciting and low-risk, appealing to fitness enthusiasts.

The brand began offering franchises in 2017 and has since become one of the top fitness franchises in the U.S.

Row House offers a variety of rowing classes designed to cater to all fitness levels, emphasizing community and inclusivity. The workouts focus on building endurance, strength, and overall fitness in a group setting, making it an engaging and supportive environment for members.

The franchise provides comprehensive training and support to its franchisees, ensuring consistency and quality across all locations. With a growing emphasis on health and wellness, Row House continues to attract a dedicated following and expand its reach in the fitness industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Franchise Agreement – Traditional Studio Expenditure Table
Type of Expenditure Amount
Initial Franchise Fee $60,000 - $60,000
Initial Training Program Fees $0 - $0
Travel & Living Expenses while Training $0 - $3,000
Real Estate/Lease and Professional Fees $22,500 - $46,500
Net Leasehold Improvements $125,000 - $207,000
Signage $18,000 - $25,000
Insurance $1,200 - $2,500
Lease Payments in Connection with Exercise Equipment Package and Initial FF Package $4,200 - $14,300
Proprietary Initial Inventory Kit $12,000 - $12,000
Computer System Components(s) and Software Setup $6,500 - $6,500
Audio and Visual Equipment $47,000 - $47,000
Initial Marketing Spend, including amounts on Opening Support Program $15,000 - $20,000
RH University Program $5,000 - $5,000
Music and Technology Fees $1,895 - $1,895
Additional Funds – 3 months $10,000 - $40,000
Total $328,295 - $490,695
Franchise Agreement – Traditional Studio Expenditure Table
Type of Expenditure Amount
Initial Franchise Fee $60,000 - $60,000
Initial Training Program Fees $0 - $0
Travel & Living Expenses while Training $0 - $3,000
Real Estate/Lease and Professional Fees $22,500 - $46,500
Net Leasehold Improvements $125,000 - $207,000
Signage $18,000 - $25,000
Insurance $1,200 - $2,500
Lease Payments in Connection with Exercise Equipment Package and Initial FF Package $4,200 - $14,300
Proprietary Initial Inventory Kit $12,000 - $12,000
Computer System Components(s) and Software Setup $6,500 - $6,500
Audio and Visual Equipment $47,000 - $47,000
Initial Marketing Spend, including amounts on Opening Support Program $15,000 - $20,000
RH University Program $5,000 - $5,000
Music and Technology Fees $1,895 - $1,895
Additional Funds – 3 months $10,000 - $40,000
Total $328,295 - $490,695

Franchise Disclosure Document

Number of units

Training 

The Initial Training Program, which includes the "Owner/Operator Module," must be completed before the studio opens. This training is free for individuals attending before the studio's opening, provided they attend simultaneously. However, if additional individuals wish to attend the program at a different time or if a third-party individual is designated as a manager, a training fee may be charged by the franchisor.

RH University Program

The RH University Program is a proprietary training designed to offer instructors additional guidelines and instructions for delivering approved services according to the System. This program can be conducted virtually through live or prerecorded modules.

Ongoing/Refresher and Additional Training

Franchisees and certain management personnel are required to attend up to five days of additional or refresher training annually. There is no fee for this mandatory training. However, if specific training is requested by the franchisee or if the franchisor provides on-site training at the franchisee's studio, the franchisor may charge its current training fee.

Costs and Expenses

Franchisees are responsible for all costs and expenses, including travel-related expenses, incurred by themselves or their personnel for attending or participating in any training program. The franchisor does not cover these costs.

Territory Protection

The franchise offers territory protection within specific parameters, although it is not exclusive. The franchisor retains certain rights that could influence the franchisee's use of the territory. Potential franchisees must thoroughly understand these terms and how they may impact their business operations.

Additionally, the franchisor may grant rights to other franchisees or operate competing businesses within the protected territory under certain conditions. This can include establishing company-owned studios or granting rights to third parties.

Competitors

Below are some of

Row House

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

82

New
+
19%
19%

$60,000

$328,000

$491,000

n.a.

$255,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

The Yard Gym

The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$237,000 - $954,000

Vertica Fitness

Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$184,000 - $312,000

SWEAT440

SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.

Franchisees

?

13
+
1200%
1200%
Investment

?

$278,000 - $681,000

Modo Yoga

Modo Yoga is a wellness franchise offering hot yoga classes, workshops, and teacher trainings, serving environmentally conscious yoga enthusiasts, and known for eco-friendly studio design, global community values, and an inclusive, supportive practice environment.

Franchisees

?

8
+
-20%
-20%
Investment

?

$463,000 - $931,000

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000

Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000