Playa Bowls Franchise FDD, Costs & Fees (2025)

Playa Bowls offers acai, pitaya, and coconut bowls, providing a delicious and nutritious option for health-conscious customers seeking a refreshing meal or snack inspired by beach culture.

Playa Bowls is a vibrant franchise brand known for its fresh and flavorful superfruit bowls and smoothies. Drawing from the essence of coastal living, the concept brings the taste of summer to customers year-round through a selection of açaí, pitaya, and coconut-based creations.

The brand's journey began as a humble pop-up stand in Belmar, New Jersey, the result of surf enthusiasts Robert Giuliani and Abby Taylor’s inspiration from tropical destinations.

Officially launching its franchising program in 2016, the company continues to operate from its headquarters in Belmar, New Jersey. Its expansion is rooted in a commitment to health, wellness, and eco-conscious practices.

What sets Playa Bowls apart is its laid-back beach vibe combined with a strong focus on sustainability. The brand uses environmentally friendly materials in its stores and delivers a product line centered

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
On-Site Pre-Opening Assistance and Training Fee $3,600 - $7,200
Construction and Leasehold Improvements $110,000 - $507,000
Lease Deposits and Rent – Three Months $3,000 - $100,000
Furniture, Fixtures and Equipment $50,000 - $133,684
Signage $2,000 - $40,000
Computer, Software, and Point of Sale System $1,500 - $12,000
Grand Opening Marketing $10,000
Initial Inventory $4,084 - $35,400
Utility Deposits $1,000 - $20,788
Insurance Deposits – Three Months $1,875 - $12,441
Travel for Initial Training $1,000 - $13,181
Professional Fees $7,500 - $40,000
General Licenses and Permits $385 - $11,100
Additional Funds – Three Months $25,000 - $60,000
Total Estimate $255,944 - $1,037,794
Type of Expenditure Amount
Initial Franchise Fee $35,000
On-Site Pre-Opening Assistance and Training Fee $3,600 - $7,200
Construction and Leasehold Improvements $110,000 - $507,000
Lease Deposits and Rent – Three Months $3,000 - $100,000
Furniture, Fixtures and Equipment $50,000 - $133,684
Signage $2,000 - $40,000
Computer, Software, and Point of Sale System $1,500 - $12,000
Grand Opening Marketing $10,000
Initial Inventory $4,084 - $35,400
Utility Deposits $1,000 - $20,788
Insurance Deposits – Three Months $1,875 - $12,441
Travel for Initial Training $1,000 - $13,181
Professional Fees $7,500 - $40,000
General Licenses and Permits $385 - $11,100
Additional Funds – Three Months $25,000 - $60,000
Total Estimate $255,944 - $1,037,794

Franchise Disclosure Document

Competitors

Below are some of

Playa Bowls

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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261

New
+
92%
92%

$35,000

$256,000

$1,038,000

n.a.

$1,236,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Playa Bowls provides a structured set of training programs to equip its franchisees and their teams with the knowledge and skills required to operate a successful shop. These programs include:

  1. Initial Training Program
    Up to three individuals—typically the franchisee, the General Manager, and one additional person—must complete a mandatory two-week training course. This training is conducted at Playa Bowls’ headquarters, an affiliate location, or another designated site, and covers areas such as operations, philosophy, and point-of-sale systems.
  2. On-Site Opening Assistance
    Upon request or at the franchisor’s discretion, Playa Bowls may send a representative to the new shop for up to seven days of pre-opening and opening support. This hands-on training ensures that the shop launches smoothly, although the franchisee is responsible for the representative’s travel and lodging costs.
  3. Remedial and Additional Training
    During the life of the franchise, additional on-site training may be offered if needed or requested. Franchisees must cover associated per diem fees and trainer expenses, making it a flexible yet franchisee-funded support option.

Territory Protection

Playa Bowls provides franchisees with a designated territory for their shop, referred to as the "Designated Territory." Within this area, the franchisor agrees not to establish or authorize another shop operating under the Playa Bowls brand, as long as the franchisee complies with the terms of the agreement.

However, this protection applies only to traditional shop locations and may not extend to non-traditional sites like malls or airports.

Despite granting a Designated Territory, Playa Bowls retains several rights that can limit the practical exclusivity of this protection. The franchisor may still sell or distribute products through other channels—including online platforms, third-party retailers, and foodservice providers—that reach into a franchisee's territory.

Competitors

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fresh&co

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Kale Me Crazy

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Uncle Sharkii

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JUICE IT UP

JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.

Franchisees

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83
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Investment

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$271,000 - $632,000