Headquartered in Hampton, New Hampshire, Planet Fitness is a prominent operator of fitness centers in the United States.

Founded in 1992 by Michael and Marc Grondahl, the company later brought Chris Rondeau on board, who now serves as the CEO. The inaugural location was opened in Dover, New Hampshire.

Planet Fitness franchisees manage fitness centers that provide exercise machines, free weights, fitness training services, and other related amenities.

Since beginning to franchise in 2003, Planet Fitness has grown its presence across the US and internationally, known for its affordable membership rates, a non-intimidating environment called the "Judgement Free Zone," and a commitment to promoting a healthier lifestyle.

Training 

Owner Orientation

Duration: 14 hours of classroom instruction
Content: Introduction to the Planet Fitness philosophy, vision, history, and ongoing operations
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor

Pre-Sale and Operations Training

Duration: 20 hours of classroom training and 20 hours of hands-on training
Content: Focuses on daily operations, pre-sale activities, and grand opening procedures
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor

Additional Workshops

Duration: 40 hours of classroom instruction
Content: Covers staffing and management techniques
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor

Regional Manager Workshops

Duration: 16 hours of classroom instruction
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor

Planet Fitness University eLearning Platform

Duration: 8 hours
Content: Mandatory registration for Responsible Owners, Approved Operators, and managers
Location: Online courses available remotely at no cost to the franchisee

Point of Sale (POS) System Training

Duration: 1 day of on-site training
Fees: Approximately $800 per day, per person
Content: Provided by the designated POS vendor to train personnel on the POS System

Territory Protection

Planet Fitness Franchise does not offer any form of territory protection to its franchisees. This means that franchisees are not guaranteed exclusive rights to operate within a specific geographic area. As a result, other Planet Fitness franchises can potentially open nearby, creating a competitive environment within the same market.

This approach encourages franchisees to continuously strive for excellence in their operations, customer service, and community engagement to maintain a competitive edge.

While the absence of territory protection may seem challenging, it also provides an opportunity for franchisees to capitalize on the strong brand recognition and support from the franchisor to attract and retain members.