Headquartered in Hampton, New Hampshire, Planet Fitness is a prominent operator of fitness centers in the United States.
Founded in 1992 by Michael and Marc Grondahl, the company later brought Chris Rondeau on board, who now serves as the CEO. The inaugural location was opened in Dover, New Hampshire.
Planet Fitness franchisees manage fitness centers that provide exercise machines, free weights, fitness training services, and other related amenities.
Since beginning to franchise in 2003, Planet Fitness has grown its presence across the US and internationally, known for its affordable membership rates, a non-intimidating environment called the "Judgement Free Zone," and a commitment to promoting a healthier lifestyle.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Owner Orientation
Duration: 14 hours of classroom instruction
Content: Introduction to the Planet Fitness philosophy, vision, history, and ongoing operations
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor
Pre-Sale and Operations Training
Duration: 20 hours of classroom training and 20 hours of hands-on training
Content: Focuses on daily operations, pre-sale activities, and grand opening procedures
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor
Additional Workshops
Duration: 40 hours of classroom instruction
Content: Covers staffing and management techniques
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor
Regional Manager Workshops
Duration: 16 hours of classroom instruction
Location: Planet Fitness headquarters in New Hampshire and a designated Planet Fitness location selected by the franchisor
Planet Fitness University eLearning Platform
Duration: 8 hours
Content: Mandatory registration for Responsible Owners, Approved Operators, and managers
Location: Online courses available remotely at no cost to the franchisee
Point of Sale (POS) System Training
Duration: 1 day of on-site training
Fees: Approximately $800 per day, per person
Content: Provided by the designated POS vendor to train personnel on the POS System
Planet Fitness Franchise does not offer any form of territory protection to its franchisees. This means that franchisees are not guaranteed exclusive rights to operate within a specific geographic area. As a result, other Planet Fitness franchises can potentially open nearby, creating a competitive environment within the same market.
This approach encourages franchisees to continuously strive for excellence in their operations, customer service, and community engagement to maintain a competitive edge.
While the absence of territory protection may seem challenging, it also provides an opportunity for franchisees to capitalize on the strong brand recognition and support from the franchisor to attract and retain members.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Planet Fitness
key competitors in the
Gyms
sector.
2010
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$1,515,000
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n.a.
$1,699,000
$xxx,xxx
n.a.
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31.2%
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