Dirty Dough Cookies is a fast-growing cookie shop franchise founded in Tempe, Arizona in 2018. Built around the motto “it’s what’s on the inside that counts,” the brand specializes in super-stuffed, multi-layered cookies with gooey fillings and unique flavor combinations.
Dirty Dough is now headquartered in Lindon, Utah, and operates under Dirty Dough Franchising LLC, which was officially formed in 2021. The franchise began offering opportunities in 2021 and has rapidly expanded across the U.S.
What sets Dirty Dough apart is its signature product design and bold branding. Instead of traditional cookies, it offers indulgent cookie “bombs” featuring layers, mix-ins, and stuffed centers.
Weekly rotating flavors and a distinctive visual appeal attract loyal fans, while the brand’s tech-forward approach includes a mobile app and digital in-store displays to enhance customer experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Dirty Dough provides several types of training to its franchisees to ensure operational success and brand consistency. Here is a breakdown of the training programs offered by the franchisor:
Dirty Dough does not grant exclusive territory rights to its franchisees. Franchisees may face competition from other Dirty Dough outlets, including standard units, mobile trailer units, or company-owned stores.
However, the franchisor commits not to open another traditional franchise or company-owned unit using the same trademark within the franchisee's defined territory. Although traditional units are protected to a degree, mobile trailer units are permitted to operate in a franchisee’s area for special events if they obtain the appropriate permits.
This limited protection ensures some market stability while allowing flexibility for the franchisor to promote the brand. Franchisees should be aware of this operational model when evaluating potential competition within their locality.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Dirty Dough Cookies
key competitors in the
Baked Goods
sector.
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$49,500
$162,000
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