Pedal Pub Franchise FDD, Costs & Fees (2025)

Pedal Pub is a franchise offering pedal-powered pub tours, providing a unique and social way to explore cities while enjoying drinks and company.

Pedal Pub is an innovative franchise that invites locals and travelers alike to connect, enjoy light exercise, and discover urban neighborhoods aboard its signature party bikes.

Launched in 2007 in Minneapolis, Minnesota, Pedal Pub was the first to introduce the party bike concept to the U.S., effectively creating a brand-new market. Today, its headquarters are based in Saint Paul, Minnesota.

Franchising efforts kicked off in 2018, allowing the Pedal Pub experience to spread across North America. Each party bike, built to accommodate 16 passengers plus a designated pilot, takes guests on lively tours to favorite neighborhood spots. The bikes are crafted by Het Fietscafe, the original party bike maker from Amsterdam, ensuring exceptional quality and reliability.

What truly sets Pedal Pub apart is its deep-rooted commitment to community connections and local business partnerships. By collaborating with nearby bars and venues, Pedal Pub not only boosts revenue for its franchisees but also drives more business to local hotspots, fostering a win-win environment.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $19,900 – $39,900
Equipment $67,145 – $151,596
Rent $500 – $6,500
Merchandise $500 – $2,000
Supplies $1,000 – $2,000
Travel and Living Expenses While Training $1,000 – $3,000
Technology and Software Expenses $2,100 – $5,200
Opening Advertising $5,000 – $15,000
Insurance $1,000 – $2,000
Legal and Accounting $1,000 – $3,000
Business Licenses and Permits $500 – $1,000
Additional Funds – 3 Months $15,000 – $50,000
Total $114,645 – $281,196

Franchise Disclosure Document

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Competitors

Below are some of

Pedal Pub

key competitors in the

Other Recreation

sector.

Started franchising
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Franchise fee

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Royalty fee

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Pedal Pub
2018
20
+
25%
25%
$39,900
8% - 10%

$115,000

-

$281,000

n.a.

$468,000

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n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2015
5
+
0%
0%
$18,000
$1,000 per quarter

$121,000

-

$147,000

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n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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Yes
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Yes
No
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No
2019
9
+
800%
800%
$50,000
5.00%

$1,427,000

-

$2,890,000

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n.a.

$1,919,000

95.4%

n.a.

Upgrade

41.0%

n.a.

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No
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No
Yes
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Yes
2023
0
+
n.a.
n.a.
$37,500
5.00%

$75,000

-

$158,000

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n.a.

$400,000

80.6%

n.a.

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20.4%

n.a.

Upgrade
Upgrade
Upgrade
2015
99
+
130%
130%
$35,000
7.00%

$994,000

-

$1,940,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
Yes
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Yes
1984
188
+
2%
2%
$2,500
$121 - $1,252 per month

$2,000

-

$18,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2023
0
+
n.a.
n.a.
$60,000
5.5% - 7%

$1,499,000

-

$3,091,000

Upgrade

n.a.

$4,192,000

92.2%

n.a.

Upgrade

46.0%

n.a.

Upgrade
Upgrade
Upgrade

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Total investment

?

Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Watchlist

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Priority support

?

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Training

Pedal Pub provides a thorough training program for its franchisees and key personnel to ensure successful operations:

  1. Initial Training Program
    Franchisees and their designated Operating Principal must attend and successfully complete an initial training program provided for up to three people. This training is conducted at the franchisor’s headquarters or another designated location and covers management, operations, and marketing essentials.
  2. Franchisee Training Programs
    Franchisees are required to implement an approved internal training program for their staff, ensuring all personnel are qualified and properly trained to meet Pedal Pub’s operational standards.
  3. Additional Assistance or Training
    If requested by the franchisee or determined necessary by the franchisor, additional training or assistance will be provided. This comes with a per diem training fee, and the franchisee is responsible for all related travel, living, and wage expenses.
  4. Replacement and Successor Training
    If a replacement Operating Principal or new key personnel are appointed, they must successfully complete the initial training program to maintain compliance with franchise requirements.

Territory Protection

Pedal Pub grants franchisees a Protected Territory, which is defined based on population and geographic factors like rivers, highways, or municipal boundaries. While the franchisor agrees not to open another Pedal Pub business in this territory, the protection is conditional and may be lost if the franchisee fails to meet agreed development schedules or obligations.

Franchisees are also restricted from soliciting customers outside their territory without prior written approval.

Although Pedal Pub limits other franchisees from advertising or soliciting inside a Protected Territory, it retains rights to sell products through national accounts, e-commerce, and other channels even within franchisee areas.

Number of units

2024
Franchised units

16

20

20

Company-owned units

1

1

1

Total units

17

21

21

Competitors

Bubble Bus

Franchisees

?

5
+
0%
0%
Investment

?

$121,000 - $147,000

Sandbox VR

Franchisees

?

9
+
800%
800%
Investment

?

$1,427,000 - $2,890,000

The Hot Spot

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$75,000 - $158,000

X-Golf

Franchisees

?

99
+
130%
130%
Investment

?

$994,000 - $1,940,000

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