Contender Esports is a gaming franchise offering esports arenas and training programs, providing a social and competitive environment for gamers of all ages.
KEY FRANCHISE STATS
Franchisees
?
14
+
100%
100%
Franchise fee
?
$39,000
Investment
?
$196,000 - $406,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Founded in 2018, Contender Esportsis an American franchise dedicated to creating dynamic esports gaming centers. With its headquarters in Springfield, Missouri, the brand delivers cutting-edge gaming stations, retail merchandise, and an energetic space designed for gaming enthusiasts.
Since its launch into franchising in 2018, Contender Esports has offered aspiring entrepreneurs a pathway into the booming esports market. The company stands out by providing several franchise options, such as Mobile Gaming Venues, Elite Centers, and Premier Centers, allowing it to meet various customer demands.
Today, Contender Esports operates multiple locations worldwide, with a strong footprint in the United States. The franchise remains focused on expanding its global reach, positioning itself as a major player in the competitive gaming industry.
Initial investment
The initial investment required for a Contender Esports franchise is
$196,000 - $406,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$39,000
Construction, Network Installation, and Leasehold Improvements
$17,280 – $40,000
Furniture, Fixtures, and Equipment
$85,000 – $210,000
Signage
$3,150 – $5,250
Point of Sale System
$1,000 – $2,000
Grand Opening Marketing
$5,000
Initial Inventory
$5,250 – $10,500
Prepaid Rent and Lease Deposits
$11,500 – $26,000
Utility Deposits
$1,000 – $3,000
Insurance Deposits – Three Months
$1,800 – $3,780
Professional Fees
$5,000 – $15,000
Printing, Stationery, and Office Supplies
$1,000 – $1,500
Additional Funds – Three Months
$20,000 – $45,000
Total Estimate
$195,980 – $406,030
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Type of Expenditure
Amount
Initial Franchise Fee
$39,000
Construction, Network Installation, and Leasehold Improvements
$17,280 – $40,000
Furniture, Fixtures, and Equipment
$85,000 – $210,000
Signage
$3,150 – $5,250
Point of Sale System
$1,000 – $2,000
Grand Opening Marketing
$5,000
Initial Inventory
$5,250 – $10,500
Prepaid Rent and Lease Deposits
$11,500 – $26,000
Utility Deposits
$1,000 – $3,000
Insurance Deposits – Three Months
$1,800 – $3,780
Professional Fees
$5,000 – $15,000
Printing, Stationery, and Office Supplies
$1,000 – $1,500
Additional Funds – Three Months
$20,000 – $45,000
Total Estimate
$195,980 – $406,030
Franchise Disclosure Document
Below is Contender Esports's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Contender Esports had 14 total units in 2023, of which 14 were franchised-owned and 0 company-owned.
Contender Esports provides a structured training system to prepare franchisees and their teams for successful operations. Here’s a numbered summary of the training programs:
Initial Training Program Before opening, the Managing Owner and a designated manager must attend and complete the franchisor’s initial training program, which can include classroom, on-the-job, or online instruction.
Supplemental Training Franchisees may be required to participate in additional on-site or online training if a new Operating Manager is hired or if operational standards are not being met, with costs paid by the franchisee.
System-Wide Training Program The franchisor can require attendance at system-wide training events, including webinars and printed materials with testing, to ensure consistency across all locations.
Territory Protection
Contender Esports grants franchisees a designated territory, typically around two miles from the gaming center, though this may vary depending on population density, demographics, or location type.
While franchisees operate within this defined territory, they do not receive exclusive territory rights, meaning they may face competition from other franchisees or outlets owned by the franchisor.
Additionally, the franchisor retains the right to use other distribution channels, like online sales or catalog marketing, within the franchisee’s area. The franchisor can also license others to operate gaming centers in captive markets such as airports or colleges, even within a franchisee’s designated territory.
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