Nothing Bundt Cakes, a prominent franchise known for its gourmet Bundt cakes, was established in 1997 by Dena Tripp and Debbie Shwetz. The concept originated in their home kitchens in Las Vegas, driven by their passion for baking delicious cakes to delight friends and family. This passion project soon blossomed into a thriving business, with the franchise eventually setting up its headquarters in Dallas, Texas.

This franchise distinguishes itself in the market by offering a unique selection of handcrafted Bundt cakes in various flavors and sizes to suit different occasions and tastes. Their product range includes individual-sized "Bundtlets," larger 8" and 10" cakes, and even tiered cakes for special events.

In May 2021, Roark Capital, an Atlanta-based private equity firm, acquired Nothing Bundt Cakes, ushering in a new era for the franchise. This partnership is expected to enhance support for franchise owners and promote further expansion, while continuing the brand's mission of delivering joy-filled experiences to its customers.

Training 

Nothing Bundt Cakes provides a comprehensive training program designed to equip franchisees with the necessary skills and knowledge to run their franchises effectively.

The training begins with a pre-opening program detailed in the franchise agreement. This training is conducted at one of the company's bakeries in Dallas, Texas, or at another location specified by Nothing Bundt Cakes.

The program covers a wide range of topics, including product preparation and packaging, financial controls and bookkeeping procedures, operational techniques, usage of required equipment and computer systems, inventory management, marketing and advertising strategies, guest service, and maintaining high-quality standards.

Territory Protection

Franchisees are given the right to operate a Nothing Bundt Cakes Bakery at an Approved Location, which is determined through the company's Site Selection Addendum. This Approved Location is within a designated geographic area known as the "Territory."

However, it's important to understand that this Territory does not provide exclusivity. The Territory specifically excludes all Non-Traditional Sites, and there are no limitations on the company or its affiliates' ability to operate or authorize others to operate Approved Locations at these Non-Traditional Sites.

Additionally, franchisees do not receive exclusive territory rights for marketing, delivery, or clientele. They may encounter competition from other franchisees, company-owned outlets, or other distribution channels or competing brands managed by the company. Nothing Bundt Cakes also reserves the right to open or license others to open non-traditional sites within the Territory.