MrCool is an innovative HVAC franchise offering residential and light commercial heating and cooling solutions. The brand was founded in 2014 with a mission to deliver energy-efficient and user-friendly climate control systems that make comfort easier for homeowners and businesses. ‍

MrCool is headquartered in Hickory, Kentucky, where it designs, warehouses, and supports its full product line, including ductless mini-split systems, heat pumps, and central HVAC equipment.

The company built its reputation on patented technology, especially its DIY® ductless mini-split systems featuring quick-connect fittings that reduce installation labor compared to traditional HVAC products.

In 2023, MrCool launched its franchise program to expand its national reach and create local service providers dedicated exclusively to the brand. The first franchise opened in Massachusetts, with additional locations now operating in multiple regions across the United States.

Training

Mr. Cool Franchising provides a comprehensive training structure designed to equip franchisees with the tools and knowledge needed for successful operations. The programs include:

1. Initial Training Program
   Franchisees must attend and complete an initial training program within 45 days before opening their Center. The program includes classroom and on-the-job training either in-person at a designated training facility in Hickory, Kentucky or virtually. It covers key areas such as brand history, operations software, HR, marketing, and B2B sales, and includes up to two people; additional participants are charged $899 each.
2. Supplemental Training
   Mr. Cool may require franchisees or their operating managers to undergo supplemental training if they fail to meet performance standards or hire new management. This training can be conducted at the franchisee’s location or remotely and costs $899 per trainer per day, plus travel and accommodation expenses.
3. System-Wide Training and Seminars
   Franchisees are required to attend periodic refresher courses or system-wide training events at their own expense. These sessions are designed to update and reinforce operating standards and may be conducted in-person or virtually.
4. Ongoing Operational Assistance
   Beyond initial and supplemental training, Mr. Cool offers continuous operational guidance on system procedures, approved services, product standards, and designated suppliers. This ensures franchisees maintain consistent quality and compliance with the franchisor’s specifications.

Territory Protection

Mr. Cool Franchising provides franchisees with a “Designated Territory” that is typically defined at the time of signing the Franchise Agreement. The base territory includes up to 2,000,000 households, and franchisees can expand this by paying an additional fee per household.

While there’s no minimum size for the territory, its shape and scope may vary based on geography and market type.Although Mr. Cool designates a territory for each franchisee, it does not grant exclusivity.

The franchisor reserves the right to solicit and accept orders within any franchisee’s territory through various channels, including the internet, telemarketing, and catalog sales. Franchisees receive no compensation for sales made within their territory through these alternative methods and must direct their own marketing solely to their designated area.