Bluefrog Plumbing + Drain Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

42
+
45%
45%
Investment required

?

$145,000 - $352,000
Revenue (AUV)

?

$267,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$59,900
Royalty fees

?

2% to 6%
+
2% + up to 2%
Operating Profit

?

n.a.

Pro
Franchisees

?

42
+
45%
45%
Investment required

?

$145,000 - $352,000
Franchise fee

?

$59,900
Royalty fees

?

2% to 6%
+
2% + up to 2%
Revenue (AUV)

?

$267,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

n.a.

Pro

Bluefrog Plumbing + Drain: Redefining Excellence in Plumbing Services

Founded in 2013, Bluefrog Plumbing + Drain has quickly emerged as a leading name in the plumbing industry, offering services such as drain cleaning, leak detection, and water heater repairs. With a focus on delivering reliable and efficient solutions, the company has steadily grown its footprint across the United States.

Headquartered in Birmingham, Alabama, Bluefrog began offering franchise opportunities in 2014. Its business model is designed to be scalable and resilient, making it an attractive option for entrepreneurs seeking to enter the steady home services sector.

Bluefrog Plumbing + Drain differentiates itself through a strong focus on customer experience and operational efficiency. The brand is built on principles of transparency, client education, and top-tier service, ensuring every customer feels informed and valued throughout the service process.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $59,900 – $89,900
Technology Fee $1,596 – $1,596
Real Estate/Rent $2,000 – $9,000
Signage & Graphics $500 – $1,500
Office Furniture, Fixtures & Equipment $14,500 – $62,500
Service Tools, Equipment & Initial Inventory $3,000 – $6,000
Point-of-Sale System $1,750 – $1,750
Technology Systems Components $505 – $2,005
Training Fee $3,000 – $3,000
Training Expenses for 3 people $2,000 – $5,000
Vehicle $3,000 – $50,000
Marketing Materials & Grand Opening Advertising $10,600 – $18,000
Insurance $2,000 – $6,000
Licenses & Permits $2,000 – $4,000
Recruitment for Master Plumber $0 – $8,000
Professional Fees $1,500 – $9,000
Additional Funds (3 months) $37,500 – $75,000
TOTAL $145,351 – $352,251

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

42

+
45%
45%
No growth
New

$59,900

$145,000

-

$352,000

n.a.

$267,000

Pro

n.a.

Pro

n.a.

Pro

Home Services

Training

Bluefrog Plumbing + Drain provides comprehensive training to its franchisees to ensure they are fully prepared to operate a franchise under their brand. The training programs offered by the franchisor are structured as follows:

  1. Initial Training Program
    Franchisees and their designated personnel must attend an initial training program before opening the business. This program covers essential operations, technical skills, sales techniques, marketing strategies, and administrative processes necessary to operate the franchise successfully.
  2. Training Location and Attendance
    The initial training is typically conducted at Bluefrog Plumbing + Drain's headquarters or at a designated training facility. The franchisee (or designated owners) and up to three key personnel are required to attend. Attendance at all required training sessions is mandatory.
  3. Costs Associated with Training
    While the franchisor provides the training without additional tuition fees beyond the initial training fee, franchisees must cover all associated travel, accommodation, meals, and incidental expenses for their attendees. Additionally, if the franchisor sends trainers to the franchisee’s location for any specialized training, the franchisee must pay the travel and living expenses of the trainers.
  4. Ongoing and Additional Training
    After the initial training, Bluefrog Plumbing + Drain may offer additional training programs. Franchisees might be required to attend these ongoing courses to keep updated with system changes or new operational standards. Like the initial training, costs related to travel and accommodation for ongoing training sessions are the responsibility of the franchisee.

Territory Protection

Bluefrog Plumbing + Drain does provide a form of territory protection for its franchisees, but it is not an exclusive guarantee. Each franchisee is assigned a "Market Territory," which is typically defined by ZIP codes, political boundaries, or geographic features and usually contains between 250,000 and 500,000 people.

Franchisees are restricted from marketing, soliciting, or operating outside of their assigned Market Territory without prior authorization from the franchisor. However, the protection is somewhat limited, as Bluefrog Plumbing + Drain retains certain rights even within the assigned territories.

While they commit not to establish another franchise office within your Market Territory as long as you comply with the Franchise Agreement, they still reserve the right to conduct marketing, advertising, or sales activities (including through the internet and alternative channels) within any territory, including yours.

Number of units

2022

2023

2024
Franchised units

29

35

42

Company-owned units

0

0

0

Total units

29

35

42

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-
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5
+
n.a.
n.a.

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$285,000
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n.a.
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