Maui Wowi Hawaiian Coffees & Smoothies is a tropical-themed food and beverage franchise offering premium smoothies and gourmet Hawaiian coffees. It was founded in 1982 by Jeff and Jill Summerhays, who wanted to bring healthy, island-inspired drinks to the mainland U.S.
The franchise began expanding in 1997 and has grown through flexible mobile kiosks and carts at high-traffic venues like sports arenas, college campuses, and festivals. The company is headquartered in Scottsdale, Arizona, and is part of the Kahala Brands family under MTY Franchising USA.
Maui Wowi specializes in all-natural, gluten-free fruit smoothies and rich Kona-blend coffees. Its mobile tiki hut-style units set it apart from traditional storefronts, allowing franchisees to operate at thousands of events nationwide.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Maui Wowi offers 3types of franchises:
We are summarizing below the main costs associated with opening a Maui Wowi Fixed Operating Unit.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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Maui Wowi provides structured training programs to help franchisees effectively operate their business. The training is mandatory and prepares franchisees for food safety compliance and daily operations.
Maui Wowi does not provide exclusive territory protection to its franchisees. Franchisees receive rights only to specific approved locations or events, such as a “Permanent Site” or a “Protected Event.”
Outside these limited instances, franchisees may face competition from other franchisees, company-owned outlets, or different brands operated by the franchisor. While the franchisor does consider the proximity of existing franchise units when approving new sites, it does not guarantee exclusivity in any geographical area.
Even within an approved Permanent Site or Protected Event, the franchisee’s rights are conditional and not dependent on factors like sales performance. Additionally, Maui Wowi retains the right to market its products through other distribution channels, which may overlap with franchisees' locations.
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