Le Macaron French Pastries is a family-owned bakery franchise founded in 2009 by Rosalie Guillem and her daughter Audrey Guillem-Saba in Sarasota, Florida. The company is still headquartered in Sarasota and has grown steadily since its inception.
The brand began franchising in 2012. Franchise formats include traditional cafés, kiosks, and mobile carts, providing flexible models for different markets and budgets.
Le Macaron specializes in authentic French macarons, which are gluten-free and made with no preservatives. It also offers handcrafted gelato, chocolates, pastries, European-style coffee, and gourmet candies—all prepared by French-trained chefs and delivered from a central commissary.
What sets Le Macaron apart is its elegant, Parisian-style atmosphere combined with a simplified operational model. With no on-site baking required and minimal staffing needs, it provides a turnkey business opportunity while delivering a luxury dessert experience that stands out in the U.S. market.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Le Macaron French Pastries offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Traditional Le Macaron French Pastry Shop or Permanent Kiosk.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Le Macaron French Pastries provides a structured suite of training programs designed to ensure the successful operation of each franchise location. The training offerings include:
Le Macaron French Pastries does provide a form of territorial protection to its franchisees through the designation of a “Protected Area.” This area, mutually agreed upon and detailed in Attachment B of the Franchise Agreement, is defined using identifiable boundaries such as zip codes or city lines.
However, this protection explicitly excludes “Captive Markets” like airports, malls, or amusement parks, which remain open to other franchisees or corporate operations. Despite this protected designation, Le Macaron does not grant an exclusive territory.
Franchisees may still face competition from other franchisees or corporate-owned outlets, including operations under different trademarks. Additionally, the franchisor retains the right to sell products via alternate channels such as grocery stores, the internet, and catering services—even within the Protected Area.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Le Macaron French Pastries
key competitors in the
Baked Goods
sector.
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