Koibito Poke Franchise FDD, Costs & Fees (2025)

Koibito Poke specializes in Hawaiian-inspired poke bowls made with fresh seafood, vegetables, and flavorful sauces, allowing customers to customize their bowls for a healthy and delicious meal.

Koibito Pokē is a fast-casual poke bowl franchise founded in 2018 in Scottsdale, Arizona. The brand was launched by Koibito Franchise, LLC under CEO and co-founder Todd Stottlemyre, a former MLB pitcher and best-selling author.

The company is headquartered at 8776 E. Shea Blvd., Suite 106‑104, Scottsdale, AZ 85260. The franchise began expanding in 2019, with its first franchised unit opening in 2021.

Koibito Pokē specializes in customizable poke bowls made with fresh, high-quality ingredients. Customers choose from bases like rice or greens, premium proteins such as salmon, tuna, or teriyaki chicken, and a wide variety of toppings and house-made sauces. Options are available for vegan, keto, vegetarian, and gluten-free diets.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Food, Lodging & Travel (2 people while training) $300 to $4,000
Lease Deposit & 3 Months’ Rent $14,000 to $30,000
Build Out & Improvements $100,000 to $250,000
Signage $4,700 to $10,000
Decorating, Furniture & Fixtures $6,000 to $10,000
Computer and POS System $2,500 to $3,800
Kitchen Equipment $26,000 to $35,000
Other Equipment $1,000 to $2,000
Small Wares $3,000 to $3,750
Initial Supply of Inventory $13,000 to $19,000
Uniforms $1,200 to $1,600
Grand Opening Marketing Fee $5,000 to $7,500
Liquor License (optional) $0 to $10,000
Utility Deposits, Business Licenses & Other Prepaid Expenses $1,000 to $3,000
Professional Fees $1,500 to $5,500
Insurance (3-months’ premium) $750 to $2,000
Additional Funds (3 months after opening) $63,350 to $75,000
Total Estimated Initial Investment $273,300 to $502,150
Type of Expenditure Amount
Initial Franchise Fee $30,000
Food, Lodging & Travel (2 people while training) $300 to $4,000
Lease Deposit & 3 Months’ Rent $14,000 to $30,000
Build Out & Improvements $100,000 to $250,000
Signage $4,700 to $10,000
Decorating, Furniture & Fixtures $6,000 to $10,000
Computer and POS System $2,500 to $3,800
Kitchen Equipment $26,000 to $35,000
Other Equipment $1,000 to $2,000
Small Wares $3,000 to $3,750
Initial Supply of Inventory $13,000 to $19,000
Uniforms $1,200 to $1,600
Grand Opening Marketing Fee $5,000 to $7,500
Liquor License (optional) $0 to $10,000
Utility Deposits, Business Licenses & Other Prepaid Expenses $1,000 to $3,000
Professional Fees $1,500 to $5,500
Insurance (3-months’ premium) $750 to $2,000
Additional Funds (3 months after opening) $63,350 to $75,000
Total Estimated Initial Investment $273,300 to $502,150

Franchise Disclosure Document

Competitors

Below are some of

Koibito Poke

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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3

New
+
n.a.
n.a.

$30,000

$273,000

$502,000

n.a.

$0

$xxx,xxx

n.a.

xx%

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n.a.

xx%

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Training

Koibito Poke offers a comprehensive training program to prepare franchisees for successful restaurant operations. The franchise provides both classroom instruction and on-site practical training before the business opens. Here are the components of their training:

  1. Initial Training Program: This includes approximately 4 days of classroom training at the corporate headquarters in Scottsdale, Arizona (or another designated location) and an additional 6 days of on-site training at the franchisee’s restaurant.
  2. Training Content: Topics covered include Administrative Procedures, Ordering and Inventory, Cost Controls, and Personnel Management, with a blend of classroom and on-the-job instruction.
  3. Remedial Training: If deficiencies are found in restaurant operations, Koibito Poke may require the Managing Owner and key personnel to undergo remedial training focused on correcting specific issues.
  4. Ongoing and Additional Training: Franchisees may request additional training, which the franchisor may provide at a mutually convenient time, typically at the franchisee's expense.

Territory Protection

Koibito Poke grants its franchisees a protected territory, typically a one-mile radius around their restaurant location, as detailed in their franchise agreement. Within this protected area, the franchisor agrees not to develop or license another Koibito Poke restaurant for the term of the agreement, providing a degree of operational exclusivity.

These protections also apply under an Area Development Agreement (ADA), where the development territory may span broader municipal boundaries depending on the number of units to be developed.

However, this territorial protection has significant limitations. Koibito Poke reserves the right to establish locations within “Captive Venues” such as airports, malls, hospitals, and stadiums, even if they fall within a franchisee’s territory.

Competitors

VARA Juice Restaurant

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3
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Investment

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$252,000 - $648,000

Project LeanNation

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28
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$238,000 - $354,000

fresh&co

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4
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$588,000 - $1,386,000

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

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22
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Uncle Sharkii

Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.

Franchisees

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6
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$90,000 - $300,000

JUICE IT UP

JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.

Franchisees

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83
+
6%
6%
Investment

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$271,000 - $632,000