Bobby’s Burgers by Bobby Flay: Redefining Fast-Casual Dining with Culinary Excellence

Bobby’s Burgers by Bobby Flay is a fast-casual restaurant franchise co-founded by celebrity chef Bobby Flay. Launched in 2021, the brand began franchising in April 2022. It is headquartered in Charlotte, North Carolina. The concept was built to bring a high-quality, chef-inspired burger experience to busy consumers seeking flavor and speed.

The menu features signature items like the Crunchburger®, Bacon Crunchburger®, and Nacho Burger. Each item is crafted with bold, craveable flavors using premium ingredients. The offerings also include hand-cut fries, thick milkshakes, and breakfast options, all designed to deliver an elevated taste at a fast-casual pace.

What sets Bobby’s Burgers apart is its celebrity chef pedigree. Bobby Flay personally developed the entire menu, infusing it with his culinary expertise. This gives the franchise a unique edge in a crowded burger market by combining gourmet recipes with efficient service.

Training

Bobby’s Burgers by Bobby Flay offers a comprehensive training program to franchisees and designated personnel to ensure successful operation of their restaurants. The training is structured and mandatory, blending classroom instruction with on-the-job practice. Here are the key programs:

1. Initial Training System: This includes classroom and hands-on training sessions led by qualified instructors. The subjects covered include brand orientation, food safety, daily operations, POS/back-office systems, and inventory control. Training is conducted at a designated facility, and the cost for two participants is included in the initial franchise fee.
2. Additional Training Attendees: If the franchisee requires training for more than two individuals, a fee of $2,500 per person applies. This does not include travel, lodging, and meal expenses, which must be covered by the franchisee.
3. Mandatory Refresher Courses: The franchisor may require attendance at refresher programs or additional training sessions periodically. These can involve a nominal fee and are held at locations specified by the franchisor.
4. Re-Training Requirements: Franchisees may be required to retake training if operating standards are not met or upon entering into additional agreements or transferring ownership. This retraining is also subject to the standard training fees.

Territory Protection

Bobby’s Burgers by Bobby Flay provides limited territory protection to its franchisees. Each franchisee is granted the right to operate a restaurant at a specific approved premises, which constitutes their Franchise Territory. This territory may vary and could be defined as a geographic area or simply the four walls of the restaurant itself.

The franchisor agrees not to license or operate another Bobby’s Burgers restaurant within the designated Franchise Territory as long as the franchisee is in full compliance with the Franchise Agreement.

However, this protection does not extend to restaurants that were already in operation or under construction within the territory as of the agreement's effective date. Additionally, the franchisor retains the right to conduct other business activities, including offering similar products through different channels, even within the Franchise Territory.