Bobby's Burgers by Bobby Flay

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Bobby's Burgers by Bobby Flay

Food & Beverage
Burger

Bobby's Burgers by Bobby Flay Franchise FDD, Costs & Fees (2025)

Bobby's Burgers by Bobby Flay serves gourmet burgers and sides, offering a flavorful and upscale fast-casual dining experience.

Bobby’s Burgers by Bobby Flay is a fast-casual restaurant franchise co-founded by celebrity chef Bobby Flay. Launched in 2021, the brand began franchising in 2022. It is headquartered in Charlotte, North Carolina. The concept was built to bring a high-quality, chef-inspired burger experience to busy consumers seeking flavor and speed.

The menu features signature items like the Crunchburger®, Bacon Crunchburger®, and Nacho Burger. Each item is crafted with bold, craveable flavors using premium ingredients. The offerings also include hand-cut fries, thick milkshakes, and breakfast options, all designed to deliver an elevated taste at a fast-casual pace.

What sets Bobby’s Burgers apart is its celebrity chef pedigree. Bobby Flay personally developed the entire menu, infusing it with his culinary expertise. This gives the franchise a unique edge in a crowded burger market by combining gourmet recipes with efficient service.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000
Lease Security Deposit $30,000 – $450,000
Rent for First Three Months $15,000 – $150,000
Real Estate Broker Fees $0 – $360,000
Travel and Living Expenses (Two Persons) While Training $7,500 – $12,000
Leasehold Improvements $128,000 – $1,161,000
Restaurant Equipment and Furniture $222,000 – $546,000
Opening Inventory, Small Wares, and Supplies $25,000 – $75,000
Interior and Exterior Signage $5,000 – $80,000
Point of Sale System and Back Office Computer $15,000 – $55,000
Required Insurance Premiums $2,500 – $5,000
Permits and Licenses $4,200 – $50,000
Technology Fees (First 3 Months) $3,600 – $10,800
Miscellaneous Opening Costs $0 – $25,000
Grand Opening $10,000 – $30,000
Professional Fees $5,000 – $15,000
Uniforms $1,500 – $3,000
Additional Funds – 3 Month Initial Period $45,000 – $100,000
Total Estimated Initial Investment $559,300 – $3,167,800
Type of Expenditure Amount
Initial Franchise Fee $40,000
Lease Security Deposit $30,000 – $450,000
Rent for First Three Months $15,000 – $150,000
Real Estate Broker Fees $0 – $360,000
Travel and Living Expenses (Two Persons) While Training $7,500 – $12,000
Leasehold Improvements $128,000 – $1,161,000
Restaurant Equipment and Furniture $222,000 – $546,000
Opening Inventory, Small Wares, and Supplies $25,000 – $75,000
Interior and Exterior Signage $5,000 – $80,000
Point of Sale System and Back Office Computer $15,000 – $55,000
Required Insurance Premiums $2,500 – $5,000
Permits and Licenses $4,200 – $50,000
Technology Fees (First 3 Months) $3,600 – $10,800
Miscellaneous Opening Costs $0 – $25,000
Grand Opening $10,000 – $30,000
Professional Fees $5,000 – $15,000
Uniforms $1,500 – $3,000
Additional Funds – 3 Month Initial Period $45,000 – $100,000
Total Estimated Initial Investment $559,300 – $3,167,800

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2022
Franchisees

?

2
+
n.a.
n.a.
Franchise fee

?

$40,000
Investment

?

$559,000 - $3,168,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

Bobby's Burgers by Bobby Flay

key competitors in the

Burger

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

2

New
+
n.a.
n.a.

$40,000

$559,000

$3,168,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
190%
190%

$35,000

$411,000

$965,000

n.a.

$1,116,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

266

New
+
-13%
-13%

$25,000

$316,000

$2,695,000

n.a.

$1,729,000

$xxx,xxx

70.5%

xx%

n.a.

20.0%

xx%

n.a.

93

New
+
2%
2%

$45,000

$610,000

$1,043,000

n.a.

$1,319,000

$xxx,xxx

67.9%

xx%

n.a.

n.a.

xx%

n.a.

12887

New
+
1%
1%

$45,000

$525,000

$2,728,000

n.a.

$3,838,000

$xxx,xxx

71.8%

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
0%
0%

$50,000

$1,223,000

$3,308,000

n.a.

$1,440,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

119

New
+
-16%
-16%

$50,000

$507,000

$1,686,000

n.a.

$1,120,000

$xxx,xxx

71.5%

xx%

n.a.

n.a.

xx%

n.a.

131

New
+
2%
2%

$35,000

$209,000

$703,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

71

New
+
-8%
-8%

$40,000

$373,000

$1,186,000

n.a.

$1,009,000

$xxx,xxx

71.6%

xx%

n.a.

9.8%

xx%

n.a.

2

New
+
100%
100%

$40,000

$1,635,000

$4,888,000

n.a.

$4,337,000

$xxx,xxx

71.3%

xx%

n.a.

n.a.

xx%

n.a.

899

New
+
-11%
-11%

$25,000

$256,000

$591,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

193

New
+
8%
8%

$50,000

$509,000

$1,695,000

n.a.

$1,080,000

$xxx,xxx

69.9%

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
-12%
-12%

$50,000

$509,000

$1,695,000

n.a.

$877,000

$xxx,xxx

70.3%

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
-56%
-56%

$35,000

$711,000

$1,984,000

n.a.

$2,383,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
36%
36%

$35,000

$788,000

$2,160,000

n.a.

$964,000

$xxx,xxx

68.8%

xx%

n.a.

10.1%

xx%

n.a.

2

New
+
0%
0%

$40,000

$484,000

$802,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

19

New
+
375%
375%

$35,000

$1,298,000

$1,994,000

n.a.

$1,697,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

362

New
+
-12%
-12%

$30,000

$124,000

$2,132,000

n.a.

$1,061,000

$xxx,xxx

69.0%

xx%

n.a.

12.0%

xx%

n.a.

5552

New
+
-1%
-1%

$55,000

$393,000

$2,992,000

n.a.

$1,984,000

$xxx,xxx

67.5%

xx%

n.a.

12.2%

xx%

n.a.

65

New
+
-21%
-21%

$40,000

$1,240,000

$2,256,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

16

New
+
-38%
-38%

$30,000

$755,000

$1,581,000

n.a.

$1,746,000

$xxx,xxx

65.4%

xx%

n.a.

n.a.

xx%

n.a.

5524

New
+
-21%
-21%

$50,000

$363,000

$4,731,000

n.a.

$1,507,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
133%
133%

$40,000

$401,000

$739,000

n.a.

$1,640,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

71

New
+
6%
6%

$45,000

$1,056,000

$2,611,000

n.a.

$2,273,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2040

New
+
0%
0%

$50,000

$1,911,000

$4,032,000

n.a.

$1,929,000

$xxx,xxx

73.0%

xx%

n.a.

10.2%

xx%

n.a.

213

New
+
1%
1%

$30,000

$299,000

$1,640,000

n.a.

$1,037,000

$xxx,xxx

70.0%

xx%

n.a.

13.6%

xx%

n.a.

106

New
+
43%
43%

$40,000

$1,140,000

$2,755,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

61

New
+
17%
17%

$35,000

$1,026,000

$2,859,000

n.a.

$1,802,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$35,000

$183,000

$482,000

n.a.

$805,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1533

New
+
-3%
-3%

$25,000

$1,303,000

$3,436,000

n.a.

$1,192,000

$xxx,xxx

72.5%

xx%

n.a.

13.0%

xx%

n.a.

990

New
+
12%
12%

$55,000

$2,643,000

$8,573,000

n.a.

$3,694,000

$xxx,xxx

66.5%

xx%

n.a.

12.3%

xx%

n.a.

3144

New
+
-2%
-2%

$15,000

$669,000

$3,141,000

n.a.

$1,501,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1020

New
+
-1%
-1%

$25,000

$1,303,000

$3,436,000

n.a.

$1,568,000

$xxx,xxx

74.5%

xx%

n.a.

21.2%

xx%

n.a.

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Training

Bobby’s Burgers by Bobby Flay offers a comprehensive training program to franchisees and designated personnel to ensure successful operation of their restaurants. The training is structured and mandatory, blending classroom instruction with on-the-job practice. Here are the key programs:

  1. Initial Training System: This includes classroom and hands-on training sessions led by qualified instructors. The subjects covered include brand orientation, food safety, daily operations, POS/back-office systems, and inventory control. Training is conducted at a designated facility, and the cost for two participants is included in the initial franchise fee.
  2. Additional Training Attendees: If the franchisee requires training for more than two individuals, a fee of $2,500 per person applies. This does not include travel, lodging, and meal expenses, which must be covered by the franchisee.
  3. Mandatory Refresher Courses: The franchisor may require attendance at refresher programs or additional training sessions periodically. These can involve a nominal fee and are held at locations specified by the franchisor.

Territory Protection

Bobby’s Burgers by Bobby Flay provides limited territory protection to its franchisees. Each franchisee is granted the right to operate a restaurant at a specific approved premises, which constitutes their Franchise Territory. This territory may vary and could be defined as a geographic area or simply the four walls of the restaurant itself.

The franchisor agrees not to license or operate another Bobby’s Burgers restaurant within the designated Franchise Territory as long as the franchisee is in full compliance with the Franchise Agreement.

However, this protection does not extend to restaurants that were already in operation or under construction within the territory as of the agreement's effective date. Additionally, the franchisor retains the right to conduct other business activities, including offering similar products through different channels, even within the Franchise Territory.

Competitors

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2
+
0%
0%
Investment

?

$484,000 - $802,000
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?

19
+
375%
375%
Investment

?

$1,298,000 - $1,994,000
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JL Beers

JL Beers is a craft beer and burger franchise offering a casual dining experience. Franchisees benefit from a simple operating model, comprehensive training, and support in marketing and business operations.

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3
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0%
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Investment

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$1,223,000 - $3,308,000
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Jollibee

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+
100%
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Investment

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$1,635,000 - $4,888,000
Food & Beverage
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Bobby's Burgers by Bobby Flay

Bobby's Burgers by Bobby Flay serves gourmet burgers and sides, offering a flavorful and upscale fast-casual dining experience.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$559,000 - $3,168,000
Food & Beverage
Burger

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?

24
+
0%
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Investment

?

$183,000 - $482,000
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