Bobby’s Burgers by Bobby Flay is a fast-casual restaurant franchise co-founded by celebrity chef Bobby Flay. Launched in 2021, the brand began franchising in 2022. It is headquartered in Charlotte, North Carolina. The concept was built to bring a high-quality, chef-inspired burger experience to busy consumers seeking flavor and speed.
The menu features signature items like the Crunchburger®, Bacon Crunchburger®, and Nacho Burger. Each item is crafted with bold, craveable flavors using premium ingredients. The offerings also include hand-cut fries, thick milkshakes, and breakfast options, all designed to deliver an elevated taste at a fast-casual pace.
What sets Bobby’s Burgers apart is its celebrity chef pedigree. Bobby Flay personally developed the entire menu, infusing it with his culinary expertise. This gives the franchise a unique edge in a crowded burger market by combining gourmet recipes with efficient service.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Bobby’s Burgers by Bobby Flay offers a comprehensive training program to franchisees and designated personnel to ensure successful operation of their restaurants. The training is structured and mandatory, blending classroom instruction with on-the-job practice. Here are the key programs:
Bobby’s Burgers by Bobby Flay provides limited territory protection to its franchisees. Each franchisee is granted the right to operate a restaurant at a specific approved premises, which constitutes their Franchise Territory. This territory may vary and could be defined as a geographic area or simply the four walls of the restaurant itself.
The franchisor agrees not to license or operate another Bobby’s Burgers restaurant within the designated Franchise Territory as long as the franchisee is in full compliance with the Franchise Agreement.
However, this protection does not extend to restaurants that were already in operation or under construction within the territory as of the agreement's effective date. Additionally, the franchisor retains the right to conduct other business activities, including offering similar products through different channels, even within the Franchise Territory.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Bobby's Burgers by Bobby Flay
key competitors in the
Burger
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Wahlburgers
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$40,000
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Wayback Burgers
$200K - $500K
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$35,000
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