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JL Beers Franchise FDD, Costs & Fees (2026)

JL Beers is a craft beer and burger franchise offering a casual dining experience. Franchisees benefit from a simple operating model, comprehensive training, and support in marketing and business operations.

KEY FRANCHISE STATS

Franchisees

?

3
+
0%
0%
Franchise fee

?

$50,000
Investment

?

$1,223,000 - $3,308,000
Revenue (AUV)

?

Undisclosed

$1,440,000

+
1.0%
1.0%
Upgrade

JL Beers is a fast-casual restaurant franchise known for its handcrafted burgers, fresh-cut fries, and an extensive selection of craft beers. Founded in 2009 in Fargo, North Dakota, the brand quickly gained popularity for its unique dining experience.

The company began franchising in 2013, expanding its presence across the Midwest. As of 2025, JL Beers operates 12 locations in North Dakota, Minnesota, and South Dakota, with its headquarters located at 16 Broadway, Suite 208, Fargo, ND 58102.

The menu at JL Beers features a variety of high-quality hamburgers, chicken sandwiches, fresh-cut fries and chips, pretzels, fresh-ground peanut butter, dips, craft cocktails, and a large selection of draught, canned, and bottled beers. This combination of gourmet food and a vast beer selection sets JL Beers apart in the fast-casual dining sector.

What differentiates JL Beers from the competition is its commitment to quality and community. The brand emphasizes a simplistic approach: a small menu using fresh ingredients, state-of-the-art equipment that cooks a burger in under three minutes, and a unique customer experience with an open kitchen concept.

Initial investment

The initial investment required for a JL Beers franchise is $1,223,000 - $3,308,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000 - $50,000
Leasehold Improvements $300,000 - $600,000
Land and Building $900,000 - $2,000,000
Equipment, Fixtures and Furniture $500,000 - $650,000
Initial Inventory $35,000 - $60,000
POS System $20,000 - $25,000
Signage $23,000 - $55,000
Training Expenses $4,000 - $8,000
Opening Advertising and Promotion $2,000 - $5,000
Liquor License Fees/Expenses $1,000 - $100,000
Miscellaneous Pre-opening Expenses $18,000 - $25,000
Additional Funds - 3 Months $270,000 - $330,000
Total (Leased Premises) $1,223,000 - $1,883,000
Total (Purchased Land and Building) $1,835,000 - $3,308,000

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Type of Expenditure Amount
Initial Franchise Fee $50,000 - $50,000
Leasehold Improvements $300,000 - $600,000
Land and Building $900,000 - $2,000,000
Equipment, Fixtures and Furniture $500,000 - $650,000
Initial Inventory $35,000 - $60,000
POS System $20,000 - $25,000
Signage $23,000 - $55,000
Training Expenses $4,000 - $8,000
Opening Advertising and Promotion $2,000 - $5,000
Liquor License Fees/Expenses $1,000 - $100,000
Miscellaneous Pre-opening Expenses $18,000 - $25,000
Additional Funds - 3 Months $270,000 - $330,000
Total (Leased Premises) $1,223,000 - $1,883,000
Total (Purchased Land and Building) $1,835,000 - $3,308,000

Franchise Disclosure Document

Below is JL Beers's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

JL Beers had 10 total units in 2025, of which 3 were franchised-owned and 7 company-owned.

Frequently Asked Questions

Competitors

Below are some of

JL Beers

key competitors in the

Burger

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

3

New
+
0%
0%

4.00%

$1,223,000

-

$3,308,000

$1,440,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

JL Beers offers a detailed and structured training program to prepare franchisees and their staff for successful restaurant operations. The training includes the following programs:

  1. Initial Training Program: Required for the Operating Principal, general manager, kitchen supervisor, and bar supervisor. This program lasts up to 19 days for the Operating Principal and general manager, and up to 14 days for the bar and kitchen supervisors. It includes classroom instruction, hands-on training at local restaurants, and operational guidance.
  2. Certification Requirement for New Managers: Any new Operating Principal, general manager, kitchen supervisor, or bar supervisor must complete the full initial training program to be qualified. JL Beers reserves the right to charge a fee for this training when new individuals are involved.
  3. Supplemental and Refresher Training: Franchisees may be required to attend additional training sessions for up to 7 days each year. These are designed to reinforce operational knowledge and cover updates in procedures or systems.

Territory Protection

JL Beers provides its franchisees with a designated Protected Territory based on the location and population density of the market area. For markets under 50,000 people, the Protected Territory spans a 3-mile radius, while for markets over 250,000, it contracts to a 1-mile radius.

Within this area, as long as the franchisee remains compliant with the franchise agreement, no other JL Beers restaurant will be established by the franchisor or licensed to another party.

Despite this protection, the territory is not exclusive in the fullest sense. JL Beers reserves the right to operate in Captive Market Locations such as airports or other venues without direct street access, even within a franchisee’s Protected Territory.

Competitors

Below are some of JL Beers's key competitors in the Burger sector.

Buns on Fire

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$255,000 - $462,000
Revenue

?

Upgrade

Sammy's Sliders

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$328,000 - $713,000
Revenue

?

Upgrade

Home Frite

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$351,000 - $506,000
Revenue

?

Upgrade

iniBurger

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$302,000 - $686,000
Revenue

?

Upgrade

Harlem Shake

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$412,000 - $849,000
Revenue

?

Upgrade

Good Stuff Eatery

Franchisees

?

5
+
0%
0%
Investment

?

$633,000 - $962,000
Revenue

?

Upgrade

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