Jeff’s Bagel Run is a fast-growing breakfast and coffee franchise specializing in scratch-made, kettle-boiled New York-style bagels and craft coffee. It was founded in 2021 by Jeff and Danielle Perera in Florida. The business began as a home delivery concept and transitioned into a retail store in 2021 with its first location in Ocoee, Florida.

The company is headquartered in Winter Garden, Florida. It started franchising in 2023. By early 2025, Jeff’s Bagel Run had awarded multiple franchise deals and expanded into several states, including Florida, Georgia, North Carolina, and Texas.

The franchise sells a variety of fresh, house-made bagels with 16 rotating flavors, complemented by premium coffee crafted in partnership with Otus Coffee. The menu includes unique daily specials such as Banana Bread, Funnel Cake, and Margherita bagels, appealing to both traditional and adventurous customers.

Jeff’s Bagel Run differentiates itself with its “Always boiled, Never toasted” approach, open-kitchen layout, and its proprietary ordering system called Au-dough-mation.

Training

Jeff’s Bagel Run offers a multi-phase training program to prepare franchisees and their teams for successful store operations. The training encompasses initial, on-site, and additional programs, each with distinct content and requirements.

1. Initial Training Program: Conducted at designated training facilities, this program is mandatory for the franchisee, Store Manager, and Operating Principal. It includes approximately 40 hours per week over two weeks, covering topics such as food preparation, portion control, cooking, packaging, system standards, marketing, customer service, and equipment maintenance. All attendees must complete required government certifications (e.g., ServSafe) and bear their own travel and lodging costs.
2. On-Site Opening Assistance: Around the store's opening, the franchisor provides up to two weeks of on-site training for the Operating Principal and Store Manager. This training focuses on practical store implementation and operation. If additional time is required, the franchisee must cover all related expenses.
3. Additional Training: The franchisor may require or offer optional training during the franchise term, addressing new procedures or essential updates. Subjects may include product production, recipes, marketing, accounting, and information systems. Franchisees pay for travel and may incur registration fees.

Territory Protection

Jeff’s Bagel Run offers its franchisees a “Protected Trade Area” around each approved store, generally defined as a one-mile radius in urban areas or a three-mile radius in suburban locations. This area is meant to shield the franchisee from direct competition by restricting the franchisor or its affiliates from opening another traditional store within it.

The boundaries may also be set by map, natural borders, or demographics ensuring a minimum population of 50,000 in the designated territory.

Despite this protection, Jeff’s Bagel Run does not provide exclusive territories. The franchisor reserves broad rights to operate or authorize operations at non-traditional venues (e.g., airports, stadiums) and may establish stores or other concepts under different brand names anywhere.