Hurts Donut Company

Hurts Donut Company Franchise FDD, Costs & Fees (2025)

Hurts Donut Company specializes in creative and unique donut flavors, offering a fun and whimsical donut experience with a variety of sweet and

Hurts Donut Company, founded in 2013  by Tim and Kas Clegg, inspired by Kas's passion for donuts and the couple's entrepreneurial drive. Based in Springfield, Missouri, the company is renowned for its creative take on traditional donuts, offering a diverse selection of inventive flavors and toppings.

In an extraordinary start, they crafted their first donut just twelve hours before launching their first store, having no prior donut-making experience beyond YouTube tutorials. With less than $7 in their bank account, they began on a shoestring budget and have since expanded to 16 locations across the United States.

Hurts Donut stands out with its imaginative and unconventional donut varieties, proudly described as "the rebel of all donuts." Each flavor is viewed as a "love letter" to their customers, featuring non-uniform toppings and bold tastes. This unique approach has earned them a devoted following and driven significant growth for the company.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $35,000
Rent & Security Deposit $10,000 - $15,000
Initial Training Fee $10,000
Leasehold Improvements $200,000 - $350,000
Architectural/Engineering $6,000 - $15,000
Opening Inventory and Food Ingredients $40,000 - $70,000
Equipment and Smallwares $125,000 - $175,000
Furniture $9,000 - $12,000
Computer Hardware, Software, and POS System $4,000 - $11,000
A/V Equipment $1,000 - $5,000
Vehicle and Wrap $10,000 - $15,000
Signage/Art Package $15,000 - $40,000
Insurance $7,000 - $12,000
Travel and Living Expenses to Attending Initial Training $2,000 - $5,000
Retail Merchandise $25,000 - $35,000
Additional Funds – 3 months $5,000 - $20,000
TOTAL $504,000 - $825,000

Franchise Disclosure Document

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Competitors

Below are some of

Hurts Donut Company

key competitors in the

Baked Goods

sector.

Started franchising
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Franchise fee

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Royalty fee

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Hurts Donut Company
2015
15
+
-17%
-17%
$35,000
7.00%

$504,000

-

$825,000

n.a.

$1,101,000

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n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2006
154
+
-7%
-7%
$30,000
n.a.

$37,000

-

$186,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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1998
24
+
-14%
-14%
$25,000
6.00%

$122,000

-

$339,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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Upgrade
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2004
146
+
-3%
-3%
$35,000
6.00%

$135,000

-

$407,000

Upgrade

n.a.

$471,000

74.0%

n.a.

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n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2023
0
+
n.a.
n.a.
$55,000
6.00%

$235,000

-

$712,000

Upgrade

n.a.

$579,000

76.0%

n.a.

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n.a.

n.a.

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No
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No
No
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No
2021
1
+
n.a.
n.a.
$40,000
6.00%

$660,000

-

$1,021,000

Upgrade

n.a.

$3,145,000

63.3%

n.a.

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n.a.

n.a.

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No
Upgrade
No
No
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No
2006
32
+
-18%
-18%
$40,000
5.00%

$1,090,000

-

$2,335,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Priority support

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Training 

Hurts Donut Company offers extensive training to franchisees, ensuring they have the skills and knowledge needed to run their store efficiently.

Initial Training Program

This three-week program combines classroom instruction with hands-on training at a designated location in Springfield, Missouri, or at the franchisee's store. It is led by seasoned instructors Timothy Clegg, Kasondra Clegg, and Scott Bussard, who bring extensive experience in the industry and with Hurts Donut Company.

Mandatory Orientation and Training Course

Franchisees and their Store Managers must attend a mandatory initial orientation and training course, lasting up to 14 days, at the franchisor's headquarters or another designated training location. Additionally, there is a 5-day training segment conducted at the franchisee's store before and after the Franchised Business begins.

Training Requirements

Franchisees and Store Managers are required to complete the training program to the franchisor's satisfaction and obtain a certificate of occupancy from the relevant jurisdiction before opening a Hurts Donut store. For those purchasing an existing Hurts Donut store, training may be condensed based on prior in-store experience. Training requirements may be waived for equity holders not involved in store operations.

Territory Protection

The Hurts Donut Franchise Agreement does not provide franchisees with exclusive territorial rights. While franchisees are allowed to operate within a defined area, they should not expect protection from other franchisees or company-owned outlets entering the same territory.

The franchisor retains the right to establish additional franchises or other distribution channels within any franchisee's operational area. This could include direct competition from other Hurts Donut locations or alternative distribution methods such as online sales.

This strategy allows the franchisor to expand the brand and open new locations flexibly. However, it also means that franchisees may encounter competition from within the Hurts Donut network in their local market.

Number of units

2025
Franchised units

18

18

15

Company-owned units

3

2

1

Total units

21

20

16

Competitors

Aunt Millies Bakeries

Franchisees

?

154
+
-7%
-7%
Investment

?

$37,000 - $186,000

The Pretzel Twister

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24
+
-14%
-14%
Investment

?

$122,000 - $339,000

Philly Pretzel Factory

Franchisees

?

146
+
-3%
-3%
Investment

?

$135,000 - $407,000

Bang Cookies

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$235,000 - $712,000

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