Crumbl Cookies offers a rotating menu of gourmet cookies baked fresh daily, featuring a wide range of flavors and creative combinations.
KEY FRANCHISE STATS
Franchisees
?
1058
+
53%
53%
Franchise fee
?
$50,000
Investment
?
$816,000 - $1,443,000
Revenue (AUV)
?
Undisclosed
$1,303,000
+
-27.5%
-27.5%
Upgrade
Crumbl Cookies is a rapidly growing franchise specializing in freshly baked, gourmet cookies with a unique weekly rotating menu. Founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah, Crumbl quickly gained popularity for its innovative flavors and high-quality ingredients. The brand began franchising in 2018.
What sets Crumbl apart from other cookie franchises is its strong emphasis on technology integration and customer experience. The company leverages app-based ordering and streamlined operations to enhance the customer experience, making it a favorite among tech-savvy consumers.
Additionally, Crumbl's distinctive branding, including its signature pink boxes and engaging social media presence, has helped solidify its position as a market leader in the cookie industry.
Initial investment
The initial investment required for a Crumbl Cookies franchise is
$816,000 - $1,443,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$50,000
Opening Tech Equipment Package
$12,000 - $15,000
Opening Box and Ingredient Package
$8,000 - $13,000
Initial training fees, and travel, lodging, food, and other expenses while training
$25,000 - $35,000
Real estate and improvements
$350,000 - $700,000
Rent – 3 months
$16,666 - $83,333
Professional fees
$10,000 - $50,000
Equipment, furniture, fixtures, décor, and supplies
$253,000 – $291,000
POS system, computer hardware, and software
$5,500 - $18,000
Signs
$12,000 - $32,000
Misc. opening costs
$2,500 - $35,000
Opening inventory
$10,000 - $20,000
Additional funds - 3 months
$61,400 – $100,200
Total
$816,066 - $1,442,533
Create a free account to access this table and more. For more information see our plans here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure
Amount
Initial franchise fee
$50,000
Opening Tech Equipment Package
$12,000 - $15,000
Opening Box and Ingredient Package
$8,000 - $13,000
Initial training fees, and travel, lodging, food, and other expenses while training
$25,000 - $35,000
Real estate and improvements
$350,000 - $700,000
Rent – 3 months
$16,666 - $83,333
Professional fees
$10,000 - $50,000
Equipment, furniture, fixtures, décor, and supplies
$253,000 – $291,000
POS system, computer hardware, and software
$5,500 - $18,000
Signs
$12,000 - $32,000
Misc. opening costs
$2,500 - $35,000
Opening inventory
$10,000 - $20,000
Additional funds - 3 months
$61,400 – $100,200
Total
$816,066 - $1,442,533
Franchise Disclosure Document
Below is Crumbl Cookies's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Crumbl Cookies had 1059 total units in 2025, of which 1058 were franchised-owned and 1 company-owned.
Crumbl Cookies provides a comprehensive training program to ensure that franchisees are well-prepared to operate their stores successfully. The training is divided into several phases:
Online Training: The first part of the training is an online, self-guided course that takes approximately 15 to 20 hours to complete. This portion covers the fundamental aspects of running a Crumbl Cookies franchise, including the operational procedures and business management basics.
In-Person Training: The next phase is an in-person training program conducted at the Crumbl training facility in Lindon, Utah, or at a nearby franchise location. This segment lasts about 7 to 14 days and involves hands-on learning where franchisees get practical experience in the day-to-day operations of the business, including cookie preparation, customer service, and store management.
On-Site Training: Finally, before opening their store, franchisees undergo on-site training at their own location. This phase lasts around 7 to 10 days and is led by a field trainer who provides personalized guidance on the specific needs of the franchisee’s store, ensuring that all aspects of the operation are running smoothly and according to Crumbl's standards.
Territory Protection
Crumbl Cookies offers territory protection to its franchisees, ensuring that each franchisee operates within a designated area without competition from other Crumbl locations.
The specific size of the territory is determined by factors such as population density, business base, and whether the area is metropolitan or rural. Typically, these territories are set between one to two miles from the franchise location, though the exact boundaries can be defined by zip codes, streets, or other recognizable demarcations.
However, the franchisor reserves the right to adjust territory boundaries if significant changes occur, such as population growth in the area, ensuring the best possible market conditions for both existing and new franchisees.
.png)
.png)
