

KEY FRANCHISE STATS
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$1,303,000
Crumbl Cookies is a rapidly growing franchise specializing in freshly baked, gourmet cookies with a unique weekly rotating menu. Founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah, Crumbl quickly gained popularity for its innovative flavors and high-quality ingredients. The brand began franchising in 2018.
What sets Crumbl apart from other cookie franchises is its strong emphasis on technology integration and customer experience. The company leverages app-based ordering and streamlined operations to enhance the customer experience, making it a favorite among tech-savvy consumers.
Additionally, Crumbl's distinctive branding, including its signature pink boxes and engaging social media presence, has helped solidify its position as a market leader in the cookie industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Crumbl Cookies provides a comprehensive training program to ensure that franchisees are well-prepared to operate their stores successfully. The training is divided into several phases:
Crumbl Cookies offers territory protection to its franchisees, ensuring that each franchisee operates within a designated area without competition from other Crumbl locations.
The specific size of the territory is determined by factors such as population density, business base, and whether the area is metropolitan or rural. Typically, these territories are set between one to two miles from the franchise location, though the exact boundaries can be defined by zip codes, streets, or other recognizable demarcations.
However, the franchisor reserves the right to adjust territory boundaries if significant changes occur, such as population growth in the area, ensuring the best possible market conditions for both existing and new franchisees.
Below are some of
Crumbl Cookies
key competitors in the
Baked Goods
sector.

1058
$50,000
$816,000
$1,443,000
n.a.
$1,303,000
$xxx,xxx
74.1%
n.a.
18.6%
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PopUp Bagels is a next-generation bagel franchise offering hot, unsliced bagels and creative schmears, serving social, share-focused customers, and known for its “Grip, Rip and Dip” experience, limited-drop batches, and rapidly growing multi-state expansion.
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Gordo's Bubble Waffles is a dessert café franchise offering Hong Kong–style bubble waffles, ice cream, and drinks, serving students, families, and late-night snackers, and known for customizable creations, colorful toppings, and playful, social-media-ready dessert experiences.
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Al Manakeesh is a Middle Eastern bakery-restaurant brand offering manakeesh flatbreads, shawarma, and Lebanese specialties, serving neighborhood diners and families, and known for freshly baked dough, traditional flavors, and casual, counter-service settings that highlight Levantine comfort food.
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Orange County Bagel is a quick-service restaurant franchise offering bagels, breakfast sandwiches, and coffee, serving morning commuters, families, and nearby offices, and known for kettle-boiled bagels, generous toppings, and neighborhood storefronts that become local favorites for breakfast and weekend brunch.
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Jars by Fabio Viviani is a dessert franchise offering layered gourmet sweets served in jars, serving dessert lovers, families, and event clients, and known for chef-designed recipes, eye-catching presentation, and an experiential dessert-bar atmosphere supported by strong branding partners.
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Golden Krust Caribbean Restaurant is a quick‐service franchise offering Caribbean-style patties, rotis, rice dishes and meals, serving diaspora communities and casual diners, and known for signature flavors, cultural brand heritage and growing franchise network.
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