Crumbl Cookies is a rapidly growing franchise specializing in freshly baked, gourmet cookies with a unique weekly rotating menu. Founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah, Crumbl quickly gained popularity for its innovative flavors and high-quality ingredients. The brand began franchising in 2018.
What sets Crumbl apart from other cookie franchises is its strong emphasis on technology integration and customer experience. The company leverages app-based ordering and streamlined operations to enhance the customer experience, making it a favorite among tech-savvy consumers.
Additionally, Crumbl's distinctive branding, including its signature pink boxes and engaging social media presence, has helped solidify its position as a market leader in the cookie industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Crumbl Cookies provides a comprehensive training program to ensure that franchisees are well-prepared to operate their stores successfully. The training is divided into several phases:
Crumbl Cookies offers territory protection to its franchisees, ensuring that each franchisee operates within a designated area without competition from other Crumbl locations.
The specific size of the territory is determined by factors such as population density, business base, and whether the area is metropolitan or rural. Typically, these territories are set between one to two miles from the franchise location, though the exact boundaries can be defined by zip codes, streets, or other recognizable demarcations.
However, the franchisor reserves the right to adjust territory boundaries if significant changes occur, such as population growth in the area, ensuring the best possible market conditions for both existing and new franchisees.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Crumbl Cookies
key competitors in the
Baked Goods
sector.
1058
$50,000
$816,000
$1,443,000
n.a.
$1,303,000
$xxx,xxx
74.1%
n.a.
18.6%
n.a.
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