Ben's Soft Pretzels has been a beloved name in gourmet soft pretzels since its inception in 2008. The first bakery launched at Concord Mall in Elkhart, Indiana, introducing the public to their Amish-inspired pretzels. Renowned for their hand-rolled, jumbo-sized pretzels, Ben's Soft Pretzels quickly established a reputation for quality and traditional craftsmanship.

In 2013, Ben's Soft Pretzels began franchising, marking a pivotal moment that enabled the brand to expand beyond its original store. This strategic move allowed more people across the United States to enjoy their distinctive pretzels, driving the brand's swift nationwide growth.

Ben's Soft Pretzels, headquartered in Elkhart, Indiana, continues to honor its origins while pushing innovation in the pretzel industry. The headquarters oversees the franchise's operations, ensuring that every location maintains the high standards and authenticity that define Ben's Soft Pretzels​​.

Training 

Ben's Soft Pretzels offers a comprehensive training program to ensure franchisees are well-prepared to operate their stores efficiently. The training includes:

Pre-Opening Training

Prior to opening, franchisees and up to two additional team members participate in an initial training program. This program combines classroom instruction and hands-on training, covering essential aspects of running a Ben's Soft Pretzels store. Key areas of focus include operational procedures, product preparation, customer service, financial management, and adherence to brand standards.

On-Site Opening Assistance

Beyond pre-opening training, Ben's Soft Pretzels provides on-site support during the store's opening phase. This support includes assistance with store setup, staff training, and the implementation of operational procedures learned during initial training. Additional on-site training days can be requested or may be required by the franchisor, with associated costs for each extra day.

Ongoing and Additional Training

Franchisees, along with their managers and key employees, may need to attend ongoing training sessions at the franchisor's designated training facility or other specified locations. These sessions aim to provide continuous education and updates on store operations, new products, and any changes to the operational manual. Additionally, technical assistance and support are available via phone, ensuring franchisees have access to help whenever needed.

Territory Protection

Ben's Soft Pretzels does not guarantee exclusive territories for its franchisees. This means franchisees may encounter competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Ben's Soft Pretzels.

The franchise agreement grants the right to operate a Ben's Soft Pretzels Store at a specified authorized location but does not extend exclusive territorial rights beyond this location. For Mobile Stores, the authorized location refers to where the truck or trailer is stationed when not in use. 

Additionally, franchisees are assigned a non-exclusive geographic area of operation, determined by Ben's Soft Pretzels based on factors such as population density and the number of households. This strategy allows Ben's Soft Pretzels to maintain brand flexibility and operational control while providing franchisees with a designated area to conduct their business​​.