

KEY FRANCHISE STATS
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$221,000
Founded in 1976 by Joan Barnes in California, Gymboree Play & Music began with a simple mission: to provide a safe, enriching play environment for young children. Headquartered in San Francisco, the brand quickly gained popularity among parents and educators alike. It began franchising in 1978 and has since expanded globally, operating over 700 centers in more than 30 countries.
Gymboree Play & Music offers classes for children from birth to five years old, designed to support physical, cognitive, and social development.
Their programs include parent-child play classes, music and art sessions, and preschool readiness activities, all created by early childhood development experts. The curriculum is centered on the "whole child" approach, aiming to nurture every area of development through age-appropriate, play-based learning.
What makes Gymboree Play & Music stand out is its dedication to research-backed curriculum and active parent involvement. Each class is structured to ensure engagement and developmental value, not just entertainment.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Gymboree Play & Music offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Gymboree Play & Music® Center – Standard and Mini sizes franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
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For more information, see our plans here.
Gymboree Play & Music provides a comprehensive training program to equip franchisees with the necessary skills and knowledge for successful operation. The training includes:
Gymboree Play & Music provide its franchisees a form of territory protection, although it is not fully exclusive. The franchisor agrees not to open or license another Gymboree center under the same branding within the specific territory defined in the franchise agreement.
This territory is clearly detailed in an exhibit and can be based on a set radius or geographical boundaries such as city limits or zip codes. However, franchisees are explicitly told that they do not receive an exclusive territory in a broader sense.
Gymboree reserves the right to operate or license other centers outside of the defined territory, even if those centers are close in proximity. Additionally, franchisees may still face competition from other franchisees, franchisor-owned outlets, or competing brands controlled by the franchisor.
Below are some of
Gymboree Play & Music
key competitors in the
Arts / Sports
sector.

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$45,000
$56,000
$389,000
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$221,000
$xxx,xxx
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Water Babies is a baby swimming franchise offering structured parent-and-baby lessons, serving families with children from birth to around age five, and known for progressive programs, life-saving water skills, and an international network trusted by families worldwide.
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Water Wings Swim School is a children's swim-school franchise offering year-round lessons and aquatic programs, serving babies, kids, and families, and known for warm indoor pools, small class sizes, and safety-focused instruction that builds water confidence from an early age.
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Creative Kids Movement Network is a children's enrichment franchise offering on-site dance, yoga, and movement programs, serving preschools, daycares, and elementary schools, and known for turnkey curricula, school partnerships, and joyful classes that combine fitness, mindfulness, and creative expression.
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Chef Pam's Kitchen is a culinary education franchise offering hands-on cooking classes, parties, and private events, serving food lovers, families, and corporate teams, and known for immersive chef-led experiences, community-focused kitchens, and flexible programming for all skill levels and occasions.
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Funtastik Labs is a children’s enrichment franchise offering STEM, art, and slime labs through camps, parties, and classes, serving families seeking educational play experiences, and known for hands-on experiments, birthday events, and repeatable programs that turn curiosity into recurring revenue.
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