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Water Wings Swim School Franchise FDD, Costs & Fees (2026)

Water Wings Swim School is a children's swim-school franchise offering year-round lessons and aquatic programs, serving babies, kids, and families, and known for warm indoor pools, small class sizes, and safety-focused instruction that builds water confidence from an early age.

KEY FRANCHISE STATS

Franchisees

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0
+
n.a.
n.a.
Franchise fee

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$50,000
Investment

?

$994,000 - $1,425,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Sign up

Water Wings Swim School is a swim school franchise dedicated to teaching water safety and swimming skills to children and adults in safe, indoor environments. The brand was founded in 2003 by husband-and-wife founders with backgrounds in swim school operations, child development, and aquatic safety.

From the beginning, Water Wings has focused on building confidence in the water while emphasizing proper technique and safety.

The company is headquartered in the United States and operates indoor swim schools across several states, including California, Nevada, Idaho, and Texas. Water Wings Swim School offers year-round programs, including group lessons, private and semi-private instruction, swim teams, camps, clinics, and adult classes.

Its curriculum is designed to support swimmers of all ages, from infants to adults, in a consistent indoor setting. Water Wings Swim School began franchising nationally in 2025, allowing entrepreneurs to bring its established swim education model to new markets.

Initial investment

The initial investment required for a Water Wings Swim School franchise is $994,000 - $1,425,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Lease Payments (one month rent and security deposit) $24,000 – $53,000
Leasehold and Tenant Improvements $721,000 – $975,000
Project Management Fee $25,000
Architectural & Construction Management Fees $17,000 – $35,000
Signage (interior and exterior) $25,000 – $30,000
Start-up Inventory and Equipment Package $6,000 – $9,000
Furniture, Fixtures, and Equipment $29,500 – $50,300
Computer Systems, A/V, Security Surveillance System, Other Systems $6,000 – $9,000
Training Related Expenses $13,500 – $21,000
Legal, Accounting, and Other Professional Fees $2,000 – $5,000
Technology Fees $400 – $750
Insurance Deposit and Premiums $3,000 – $7,000
Business Licenses and Permits $1,500 – $13,000
Grand Opening Marketing $35,000 – $75,000
Local Advertising $3,000
Initial Supplies $2,500 – $3,500
Additional Funds – 3 Months $30,000 – $60,000
Total $994,400 – $1,424,550

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Type of Expenditure Amount
Initial Franchise Fee $50,000
Lease Payments (one month rent and security deposit) $24,000 – $53,000
Leasehold and Tenant Improvements $721,000 – $975,000
Project Management Fee $25,000
Architectural & Construction Management Fees $17,000 – $35,000
Signage (interior and exterior) $25,000 – $30,000
Start-up Inventory and Equipment Package $6,000 – $9,000
Furniture, Fixtures, and Equipment $29,500 – $50,300
Computer Systems, A/V, Security Surveillance System, Other Systems $6,000 – $9,000
Training Related Expenses $13,500 – $21,000
Legal, Accounting, and Other Professional Fees $2,000 – $5,000
Technology Fees $400 – $750
Insurance Deposit and Premiums $3,000 – $7,000
Business Licenses and Permits $1,500 – $13,000
Grand Opening Marketing $35,000 – $75,000
Local Advertising $3,000
Initial Supplies $2,500 – $3,500
Additional Funds – 3 Months $30,000 – $60,000
Total $994,400 – $1,424,550

Franchise Disclosure Document

Below is Water Wings Swim School's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Water Wings Swim School had 12 total units in 2025, of which 0 were franchised-owned and 12 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Water Wings Swim School

key competitors in the

Arts / Sports

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

0

New
+
n.a.
n.a.

6.00%

$994,000

-

$1,425,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Water Wings Swim School offers a robust and detailed training program for franchisees and their key personnel, ensuring a consistent standard of operations across all locations. Below are the main components of their training program:

  1. Initial Training Program: The Designated Manager and other key personnel must attend and successfully complete the franchisor's initial training program before the business opens. The program covers operational, safety, customer service, maintenance, and other essential topics. It is typically held at the franchisor’s headquarters or a designated location, and up to two individuals may attend at no cost.
  2. Launch Training: After signing a lease and before opening, franchisees must attend Launch Training, which must be completed no later than 30 days before the opening. This includes instruction on daily operations and business setup. The Director of Training oversees the program, which is held approximately five to eight times per year.
  3. Refresher and Continuing Education: The franchisor may require attendance at refresher courses or specialized training sessions throughout the term. These sessions may address new system developments or performance-related issues and are held at designated training facilities.
  4. Training for Replacement Managers: If a Designated Manager leaves, the franchisee must promptly enroll a qualified replacement in the training program. The replacement must complete the program within the franchisor’s prescribed timeline to remain compliant.
  5. Additional or Remedial Training: If the franchisee fails to meet system standards or experiences customer service issues, the franchisor may mandate additional or remedial training. The franchisee is responsible for all related fees, including training tuition, travel, and accommodation costs.

Territory Protection

Water Wings Swim School offers each franchisee a designated Protected Area once a site is approved and formalized in the franchise agreement. Within this area, the franchisor agrees not to establish or authorize another Water Wings Swim School location, provided the franchisee complies with the terms of the agreement.

This area is typically defined based on zip codes, geographic boundaries, or a specific radius around the location and often includes a population of around 10,000 children aged 0 to 8 years.

However, Water Wings Swim School does not grant exclusive territories and retains broad rights. The franchisor may sell products through alternative channels such as internet, direct mail, or mobile units even within a franchisee’s Protected Area.

Competitors

Below are some of Water Wings Swim School's key competitors in the Arts / Sports sector.

Water Babies

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$108,000 - $153,000
Revenue

?

Sign up
Undisclosed

$0

Water Wings Swim School

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$994,000 - $1,425,000
Revenue

?

Sign up
Undisclosed

$0

Kids United

Franchisees

?

8
+
700%
700%
Investment

?

$275,000 - $430,000
Revenue

?

Sign up
Undisclosed

$0

Creative Kids Movement Network

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$30,000 - $38,000
Revenue

?

Sign up
Undisclosed

$0

Chef Pam's Kitchen

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$289,000 - $704,000
Revenue

?

Sign up
Undisclosed

$0

Funtastik Labs

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$257,000 - $352,000
Revenue

?

Sign up
Undisclosed

$0

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