Abrakadoodle is an art education franchise that fosters self-expression through dynamic classes in painting, crafts, and more for children.
KEY FRANCHISE STATS
Franchisees
?
35
+
6%
6%
Franchise fee
?
$25,400
Investment
?
$39,000 - $83,000
Revenue (AUV)
?
Undisclosed
$114,000
+
n.a.
n.a.
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Abrakadoodle stands out as a prominent name in the field of art education, offering enriching creative programs for both kids and adults. Since its founding in 2002 by experienced educators Mary Rogers and Rosemarie Hartnett, the franchise has aimed to fill the gap left by diminishing art resources in schools.
Their vision was to create a comprehensive, accessible approach to art instruction.
Based in Sterling, Virginia, Abrakadoodle launched its franchise model in early 2004. The company provides aspiring business owners with a chance to make an impact in their communities by delivering high-quality art education services.
The business operates using a flexible, mobile model that enables franchisees to run the business from home—without the need for a physical storefront. Offerings include a wide array of classes, camps, parties, and special events, all designed to foster creativity in participants of all ages.
Initial investment
The initial investment required for a Abrakadoodle franchise is
$39,000 - $83,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Abrakadoodle offers 2 types of franchises:
Type of Territory
Initial Investment
Local Territory
$38,714 – $64,563
Regional Territory
$52,214 – $82,564
We are summarizing below the main costs associated with opening a Abrakadoodle Regional Territory Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial franchise fee
$38,900 – $56,900
Prepaid 6 months of minimum continuing franchise fee, class management program fees, and technology fees
$3,864
Initial materials fee
$5,500
Advertising fee
$600
Additional materials and office supplies (first 6 months)
$1,000 – $3,850
1 laptop computer
$0 – $2,200
1 digital camera
$0 – $200
1 color printer
$0 – $100
Travel, lodging, and meals for Business Development Training (per person)
$1,000 – $2,000
Business Development Training Fees (per person)
$0 – $3,500
Business licenses and permits (first 6 months)
$50 – $100
Insurance (first 6 months)
$300 – $750
Additional funds (first 6 months)
$1,000 – $3,000
Estimated Initial Investment (assuming no commercial office)
$52,214 – $82,564
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Abrakadoodle offers 2 types of franchises:
Type of Territory
Initial Investment
Local Territory
$38,714 – $64,563
Regional Territory
$52,214 – $82,564
We are summarizing below the main costs associated with opening a Abrakadoodle Regional Territory Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial franchise fee
$38,900 – $56,900
Prepaid 6 months of minimum continuing franchise fee, class management program fees, and technology fees
$3,864
Initial materials fee
$5,500
Advertising fee
$600
Additional materials and office supplies (first 6 months)
$1,000 – $3,850
1 laptop computer
$0 – $2,200
1 digital camera
$0 – $200
1 color printer
$0 – $100
Travel, lodging, and meals for Business Development Training (per person)
$1,000 – $2,000
Business Development Training Fees (per person)
$0 – $3,500
Business licenses and permits (first 6 months)
$50 – $100
Insurance (first 6 months)
$300 – $750
Additional funds (first 6 months)
$1,000 – $3,000
Estimated Initial Investment (assuming no commercial office)
$52,214 – $82,564
Franchise Disclosure Document
Below is Abrakadoodle's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Abrakadoodle had 37 total units in 2024, of which 35 were franchised-owned and 2 company-owned.
Abrakadoodle provides a multi-tiered training system to ensure that franchisees and their staff are well-prepared to operate the business successfully. The training includes pre-launch preparation, formal instruction, and ongoing development programs.
Quick Start Training This is a pre-training phase involving self-directed activities at the franchisee’s home office. It includes online manual study, media review, business setup, and consultations with training specialists. Completion of this phase is mandatory before attending formal training.
Business Development Training This five-day training occurs in the Washington, D.C. area or online and begins within 30 days of signing the franchise agreement. It covers operational aspects, curriculum delivery, marketing, and use of the system. The franchise covers basic training costs for up to two attendees, but franchisees bear all travel and living expenses.
Training for Additional and Replacement Personnel Any new or replacement manager must complete the same training, and if more than one replacement occurs within two years, additional fees apply. The same structure and content as the initial Business Development Training is used. Scheduling is subject to franchisor availability.
Annual Conferences and Follow-Up Training Franchisees are required to attend an annual regional, national, or international seminar covering updates in business, marketing, and education. Remedial or follow-up training may also be mandated based on performance and is subject to additional fees.
Territory Protection
Abrakadoodle offers protected territories to its franchisees, which are clearly defined by ZIP codes and/or county boundaries. A local territory generally includes up to 20,000 qualifying households, while regional territories may encompass 50,000 to 60,000 households.
Once assigned, the franchisor agrees not to sell another franchise that overlaps the designated territory, and any changes to this territory typically occur only during renewal or transfer, with conditions such as updated quotas or reduced boundaries.
However, the protection is not absolute. While Abrakadoodle refrains from establishing identical franchised units within a franchisee’s territory, it reserves broad rights for national or regional marketing and the ability to serve large-scale clients within any area, including franchisee territories.
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