Singers Company is a children’s enrichment franchise that offers non-competitive singing and dance classes for young girls. The brand was founded in 1994 by Katie Parker in Merced, California.

It later grew into a formal franchise system and is now headquartered in Ladera Ranch, California. The company provides a welcoming space where girls can gain confidence through music, movement, and performance.

The franchise began franchising in 2011, launching its first five franchise units that year. Since then, Singers Company has expanded steadily across the United States. Its model appeals to parents looking for creative, community-based programs that emphasize joy, confidence, and friendship.

Singers Company offers weekly singing and dance classes designed for girls ages 3 to 12. Each season includes multiple performances that help children develop stage presence and self-expression. The franchise sets itself apart by maintaining a non-competitive format focused on fun, personal growth, and inclusion.

Training

Singers Company provides a multi-tiered training program designed to prepare franchisees and their staff for successful operation:

1. Initial Training: Franchisees, specifically the Operating Principal and Director (if different), must complete the initial training within 30 days of signing the agreement. This consists of approximately 9 to 20 hours of online classroom instruction and 1 to 2 hours of on-the-job training, covering topics like teaching philosophy, equipment, registration, performances, and managing groups.
2. Video Conference Follow-Up: After completing the online portion, a phone or video conference is scheduled at least one week before opening to clarify any content and address questions. This helps reinforce understanding and practical application of training materials.
3. Director Involvement and Gender Requirement: The franchise requires on-premises supervision by a female Operating Principal or Director, who must be directly involved in instruction, performances, and other operational areas.
4. Refresher and Additional Training: Refresher training may be mandated if performance issues are noted. Optional in-person training is available for a fee and must be arranged in advance, with costs including travel, lodging, and meals borne by the franchisee.

Territory Protection

Singers Company offers franchisees a defined exclusive territory, which is negotiated prior to signing and generally based on factors such as population density and whether the location is in a rural or metropolitan area. The typical territory includes the boundaries of 2 to 5 elementary schools.

The franchisor agrees not to establish or operate another company-owned studio or grant another franchise within the designated area for the duration of the agreement.

However, while marketing by other franchisees is restricted within each territory, Singers Company and its affiliates retain the right to sell and promote services within any territory using alternative channels such as the Internet, social media, or television.