Kids United is a youth soccer development franchise focused on early childhood growth through structured play and age-appropriate coaching. The brand was founded in 2018 in Staten Island, New York. ‍

Kids United delivers soccer programs designed for children starting as young as 18 months old. Its mission centers on combining physical activity with social and emotional development.

Kids United is headquartered in Staten Island, New York, and operates with a curriculum built specifically for early childhood stages. The programs emphasize movement, coordination, and foundational soccer skills. Classes are designed to be fun, engaging, and developmentally appropriate. Parents are drawn to the brand’s focus on healthy habits and confidence building.

The company began franchising in 2021 as demand grew for structured youth enrichment programs. Franchisees offer classes through dedicated facilities as well as mobile and community-based locations. The model allows owners to partner with schools, gyms, and community centers. This flexibility supports faster market entry and local expansion.

Kids United differentiates itself by blending soccer instruction with life-skill development. Lessons emphasize teamwork, listening, confidence, and positive social interaction. The curriculum is standardized yet adaptable to different age groups. This approach positions Kids United as both a sports and early learning franchise.

Training

Kids United provides a structured and comprehensive training program for franchisees and key staff to ensure operational success. The training is divided into multiple components, each addressing different stages and needs of the franchise. Here are the numbered training programs:

1. Pre-Sale Virtual Training: Franchisees must attend a one-day virtual pre-sale training session. This provides foundational knowledge about the brand and business operations before the franchise opens.
2. On-Site Opening Training: Approximately seven days before opening, a representative from the franchisor conducts a three-day on-site training at the franchisee’s location. This includes hands-on instruction on daily procedures and best practices.
3. Initial Training Program: This includes classroom and on-the-job training with a focus on licensing, administration, planning, branding, and industry practices. Locations for training include Woodbridge, New Jersey, the franchisee’s location, or virtual sessions.
4. Annual Conferences and Refresher Training: Franchisees (or their Operating Principals) must attend regional or national conferences once per year. Additionally, they must attend any refresher or follow-up training designated by the franchisor, though no fee is charged for these sessions.
5. Training for Replacement Managers and Transferees: Replacement managers and transferees are required to complete the same initial training as original franchisees. These sessions are scheduled based on availability and may involve a training fee.

Territory Protection

Kids United grants its franchisees a protected territory that restricts the franchisor from establishing or authorizing another Kids United location within that specific area. The territory is typically centered around an approved location and spans a circle with a 10-mile radius or an area with 15,000 children aged 0 to 9 years, whichever is smaller. This protection remains in place throughout the franchise term unless modified by mutual written agreement during renewal or transfer.

However, the protection is not absolute. Kids United retains the right to operate in non-traditional venues such as airports, college campuses, and military bases, even within a franchisee’s territory.

Additionally, the franchisor may use alternative channels of distribution—like the internet or direct marketing—to reach customers within any territory, without compensating the franchisee or seeking approval.