Wine & Design is a leading paint-and-sip franchise that blends art instruction with social entertainment. Founded in 2010 by Harriet Mills in Raleigh, North Carolina, the company began franchising the same year.

Its headquarters remain in Raleigh, serving as the creative hub for its growing national presence. As of recent years, Wine & Design operates dozens of locations across the United States.

The franchise offers guided art classes where customers can enjoy painting while sipping wine in a relaxed, social setting. These events are designed for all skill levels, making it a fun and welcoming experience for everyone. Wine & Design hosts private parties, kids' sessions, themed nights, and corporate events tailored to a wide audience.

What makes Wine & Design stand out is its five-revenue-stream model. Franchisees gain access to On Wheels (mobile parties), D.I.Y. (craft workshops), Art Buzz Kids (children’s programs), Paint it Forward (fundraisers), and Team Building (business events) under one franchise fee.

Training

Wine and Design Franchise LLC offers a structured training and support program to assist its franchisees in establishing and operating their studios. The training programs provided by the franchisor include the following:

1. Initial 4-Day Franchisee Training Program: This is offered at no cost and is mandatory for the franchisee and their operations manager. It covers key operational topics and equips attendees with the necessary knowledge to run a Wine and Design studio. However, attendees are responsible for their own travel, lodging, and meals.
2. 2-Day Artist Training: This training is provided at the franchisee’s studio location for their team of artists. It is designed to ensure that the artistic staff adheres to the franchisor's standards. The cost is up to $500 per day, with a maximum charge of $1,000.
3. Ongoing Support and Updates: After opening, the franchisor continues to provide updates on management practices, employee training, marketing strategies, class offerings, customer experiences, and customer service improvements.
4. Division-Specific Training and Guidance: Franchisees receive procedures, updates, and training for specific service divisions such as Wine & Design On Wheels, DIY, Virtual Classes, Art Buzz Kids, Paint it Forward, and Team Building.
5. System and Product Updates: Franchisees must adopt improvements and changes to the system and products as introduced by the franchisor. This ensures alignment with brand standards and ongoing evolution of the franchise.

Territory Protection

Wine and Design Franchise LLC offers territory protection to its franchisees under specific conditions. Each franchisee is granted a “Protected Territory,” within which the franchisor agrees not to operate or license another franchise location.

The determination of this territory takes place before opening and is influenced by factors like market potential and population density.

However, the protection is not absolute. Wine and Design reserves the right to sell products through other channels such as the internet or mobile services, even within a franchisee's territory. Additionally, the franchisor can revise or terminate the territory if certain performance or compliance benchmarks are not met by the franchisee.