Grain and Berry Franchise FDD, Costs & Fees (2025)

Grain and Berry specializes in acai bowls, smoothies, and other healthy food options, offering nutritious and delicious meals made with fresh ingredients.

Grain & Berry has emerged as one of the fastest-growing names in the superfood café space since its founding in the summer of 2017. With roots in Florida and its headquarters in Tampa, the brand has dedicated itself to promoting wellness and building healthy communities by serving fresh, flavorful dishes in a welcoming atmosphere.

Not long after launching, Grain & Berry opened up franchising opportunities to spread its successful, health-driven model across new markets. Its vibrant menu features made-to-order offerings like açaí bowls, fresh-pressed juices, artisan toasts, and international coffee blends — all crafted without artificial ingredients.

What truly sets Grain & Berry apart is its commitment to quality, particularly through its use of premium organic açaí pulp sourced directly from Brazil. This ensures that customers enjoy all the natural nutritional benefits without the addition of artificial sugars or preservatives.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $49,500
Real Estate Lease Payments – deposit, 1 month $6,000 to $13,000
Leasehold Improvements $15,000 to $375,000
Construction Management Fee $25,000 to $30,000
Wages, Travel and Living Expenses for You and Your Manager During Training $1,000 to $5,000
Restaurant Kitchen Equipment Purchase Deposit and Initial Payment $45,000 to $60,000
Furniture, Fixtures and Non-Kitchen Equipment $15,000 to $25,000
Computer System $2,000 to $3,000
Signs $6,000 to $9,000
Initial Inventory and Supplies $3,000 to $15,000
Employee Salaries – 3 months $9,000 to $25,000
Local Advertising Expenditures Fee and costs $5,000 to $8,000
Insurance – 3 months $1,000 to $1,500
Additional Funds – 3 Months $10,000 to $40,000
TOTAL $192,500 to $659,000
Type of Expenditure Amount
Franchise Fee $49,500
Real Estate Lease Payments – deposit, 1 month $6,000 to $13,000
Leasehold Improvements $15,000 to $375,000
Construction Management Fee $25,000 to $30,000
Wages, Travel and Living Expenses for You and Your Manager During Training $1,000 to $5,000
Restaurant Kitchen Equipment Purchase Deposit and Initial Payment $45,000 to $60,000
Furniture, Fixtures and Non-Kitchen Equipment $15,000 to $25,000
Computer System $2,000 to $3,000
Signs $6,000 to $9,000
Initial Inventory and Supplies $3,000 to $15,000
Employee Salaries – 3 months $9,000 to $25,000
Local Advertising Expenditures Fee and costs $5,000 to $8,000
Insurance – 3 months $1,000 to $1,500
Additional Funds – 3 Months $10,000 to $40,000
TOTAL $192,500 to $659,000

Franchise Disclosure Document

Competitors

Below are some of

Grain and Berry

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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10

New
+
25%
25%

$49,500

$193,000

$659,000

n.a.

$1,155,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Grain & Berry provides its franchisees with a comprehensive training program designed to prepare them for running a successful restaurant. Here’s a summary of the training offered:

  1. Initial Training Program
    Franchisees, their manager, and up to two additional staff members receive up to 10 days of initial training at a designated location, which may include the company’s headquarters in Trinity, Florida, the franchisee’s own site, or another location. This training includes classroom instruction, on-the-job training, health and safety, company history, mission, and core values.
  2. On-Site Opening Assistance
    Grain & Berry provides an Operator Tactics Training (OTT) Member to assist the franchisee with three days of pre-opening and three days of grand opening training, totaling up to six days. This on-site support focuses on implementing the business system and training employees during critical opening phases.
  3. Ongoing and Refresher Training
    Franchisees and their management team are required to attend periodic refresher training, usually at least once a year, and additional sessions if new management is hired. This ongoing education ensures that the team remains current with operational standards and best practices.

Territory Protection

Grain & Berry offers its franchisees a “Protected Market Area” (PMA), which is a geographic area determined by the franchisor using factors like population, demographics, and mapping tools.

Within this PMA, no other Grain & Berry restaurant, franchised or company-owned, will be physically established. However, the franchisor reserves the right to market, sell, and distribute products through alternative channels like online sales, catering, and airports, even inside the PMA.

The size of the Protected Market Area typically covers up to 30,000 people and remains fixed during the franchise term, regardless of population changes. However, to maintain territorial rights, the franchisee must meet a minimum monthly sales goal of $30,000 beginning in the sixth month after opening. Failure to meet this goal can lead to loss of territorial protection, required corrective action, or even termination of the franchise agreement.

Competitors

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

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3
+
n.a.
n.a.
Investment

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$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

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28
+
300%
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$238,000 - $354,000

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

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4
+
100%
100%
Investment

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$588,000 - $1,386,000

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

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22
+
10%
10%
Investment

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$321,000 - $572,000

Uncle Sharkii

Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.

Franchisees

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6
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$90,000 - $300,000

JUICE IT UP

JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.

Franchisees

?

83
+
6%
6%
Investment

?

$271,000 - $632,000