Grain & Berry: Redefining Superfood Excellence

Grain & Berry has emerged as one of the fastest-growing names in the superfood café space since its founding in the summer of 2017. With roots in Florida and its headquarters in Tampa, the brand has dedicated itself to promoting wellness and building healthy communities by serving fresh, flavorful dishes in a welcoming atmosphere.

Not long after launching, Grain & Berry opened up franchising opportunities to spread its successful, health-driven model across new markets. Its vibrant menu features made-to-order offerings like açaí bowls, fresh-pressed juices, artisan toasts, and international coffee blends — all crafted without artificial ingredients.

What truly sets Grain & Berry apart is its commitment to quality, particularly through its use of premium organic açaí pulp sourced directly from Brazil. This ensures that customers enjoy all the natural nutritional benefits without the addition of artificial sugars or preservatives.

Training

Grain & Berry provides its franchisees with a comprehensive training program designed to prepare them for running a successful restaurant. Here’s a summary of the training offered:

1. Initial Training Program
   Franchisees, their manager, and up to two additional staff members receive up to 10 days of initial training at a designated location, which may include the company’s headquarters in Trinity, Florida, the franchisee’s own site, or another location. This training includes classroom instruction, on-the-job training, health and safety, company history, mission, and core values.
2. On-Site Opening Assistance
   Grain & Berry provides an Operator Tactics Training (OTT) Member to assist the franchisee with three days of pre-opening and three days of grand opening training, totaling up to six days. This on-site support focuses on implementing the business system and training employees during critical opening phases.
3. Ongoing and Refresher Training
   Franchisees and their management team are required to attend periodic refresher training, usually at least once a year, and additional sessions if new management is hired. This ongoing education ensures that the team remains current with operational standards and best practices.

Territory Protection

Grain & Berry offers its franchisees a “Protected Market Area” (PMA), which is a geographic area determined by the franchisor using factors like population, demographics, and mapping tools.

Within this PMA, no other Grain & Berry restaurant, franchised or company-owned, will be physically established. However, the franchisor reserves the right to market, sell, and distribute products through alternative channels like online sales, catering, and airports, even inside the PMA.

The size of the Protected Market Area typically covers up to 30,000 people and remains fixed during the franchise term, regardless of population changes. However, to maintain territorial rights, the franchisee must meet a minimum monthly sales goal of $30,000 beginning in the sixth month after opening. Failure to meet this goal can lead to loss of territorial protection, required corrective action, or even termination of the franchise agreement.