Fitness Together

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Fitness Together

Fitness Together Franchise FDD, Costs & Fees (2025)

Fitness Together is a personal training franchise that offers customized fitness programs, one-on-one coaching, and private workout studios, focusing on individualized training to help clients achieve their fitness goals in a private and supportive environment.

Based in Denver, Colorado, Fitness Together is a premier gym and personal training studio.

As a part of WellBiz Brands, Inc., this chain delivers private, customized fitness sessions utilizing state-of-the-art technology to achieve optimal results.

Founded in 1984 by Rick Sirkosi, Fitness Together offers both virtual and in-studio training with programs designed to meet each client's unique needs.

Since beginning to franchise in 1996, Fitness Together has grown to include 132 franchised locations across the United States.

The brand is renowned for its commitment to individualized fitness plans, focusing on one-on-one training that empowers clients to achieve their personal health and fitness goals in a supportive and motivating environment.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$40,000
Real Property, Utility, Security, and Other Deposits$4,500 – $11,100
Leasehold Improvements (net of landlord tenant allowances)$80,000 – $275,000
Cabinetry, Millwork, Furniture, and Décor$2,500 – $10,000
Fitness Equipment$24,500 – $67,000
Initial Software Set-Up and Technology Fees$2,096
Computer System & Other A/V Technology$1,500 – $7,500
Training Program and Other Training Expenses$2,650 – $3,950
Architect, Engineer, Drawings$7,000 – $18,500
Grand Opening Spend Requirement$15,000
Signage and Graphics$8,500 – $10,550
Office and Business Supplies$1,650 – $2,750
Business Licenses and Permits$982 – $1,208
Insurance (Initial 20% Payment)$1,100 – $1,300
Professional Fees$1,980 – $13,530
Additional Funds (Three Months)$27,500 – $45,000
Total Estimated Initial Investment$221,458 – $524,484

Franchise Disclosure Document

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Competitors

Below are some of

Fitness Together

key competitors in the

Gyms

sector.

Started franchising
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Franchise fee

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Home-based

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Passive investment

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FDD
Fitness Together
1996
93
+
-12%
-12%
$40,000
6.00%

$221,000

-

$524,000

$xxx,xxx

n.a.

$395,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
No
Upgrade
No
2020
0
+
n.a.
n.a.
$50,000
6.00%

$400,000

-

$2,974,000

$xxx,xxx

n.a.

$1,233,000

n.a.

xx%

n.a.

27.8%

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
2020
3
+
200%
200%
$50,000
6.00%

$297,000

-

$2,551,000

$xxx,xxx

n.a.

$914,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2022
2
+
n.a.
n.a.
$39,000
7.00%

$201,000

-

$481,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2024
0
+
n.a.
n.a.
$49,500
4.00%

$474,000

-

$2,790,000

$xxx,xxx

n.a.

$1,303,000

97.4%

xx%

n.a.

19.0%

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No
2023
0
+
n.a.
n.a.
$39,000
6.00%

$358,000

-

$1,931,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2017
3
+
200%
200%
$49,500
6.00%

$275,000

-

$798,000

$xxx,xxx

n.a.

$528,000

98.0%

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Training 

Prior to the Studio's opening, the franchisee (or their Operating Partner), the Designated Manager, and the Studio’s lead trainer are required to attend and successfully complete the initial training program. This training must be completed no later than four weeks before the Studio's opening date.

The training program is typically conducted at a certified Franchisee Training Studio, the Colorado Support Center, or another location chosen by the franchisor. Additionally, the franchisor may offer the option to complete the training virtually.

Training Program Content

The training program encompasses various critical topics essential for operating the Studio effectively. The program includes:

  • Pre-Training Program Calls and Self-Directed Online Training: 18 hours of Classroom/Home Study Training.
  • Introductions & Expectations: 1 hour of Classroom/Home Study Training.
  • Client Experience Standards: 2 hours of Classroom/Home Study Training.
  • Proprietary Systems: 4 hours of Classroom/Home Study Training.
  • Client Acquisition and Retention/Programming (Sales Training): 10 hours of Classroom/Home Study Training.
  • Employee Hiring & Management (Build Great Teams): 4 hours of Classroom/Home Study Training.
  • Operating Plan Creation: 1 hour of Classroom/Home Study Training.

Territory Protection

The franchise offers territory protection within a designated "Protected Area," ensuring that no other franchisee will operate a Studio within this specific zone. This protection aims to provide franchisees with a secure market, reducing direct competition from within the same franchise network.

However, it's important to note that franchisees may still face competition from other fitness businesses and brands operating outside the protected area.

Additionally, competition may arise from various channels such as online fitness programs and alternative training methods. Despite the territorial protection, franchisees need to remain vigilant and proactive in maintaining a competitive edge in the broader market.

Number of units

2025
Franchised units

106

96

93

Company-owned units

0

0

0

Total units

106

96

93

Competitors

Pure Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$400,000 - $2,974,000

Los Campeones

Franchisees

?

3
+
200%
200%
Investment

?

$297,000 - $2,551,000

Iron 24

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$201,000 - $481,000

Hydrogen Fitness

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$474,000 - $2,790,000

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