Fitness Together: Leading the Way in Personalized Fitness Training

Based in Denver, Colorado, Fitness Together is a premier gym and personal training studio.

As a part of WellBiz Brands, Inc., this chain delivers private, customized fitness sessions utilizing state-of-the-art technology to achieve optimal results.

Founded in 1984 by Rick Sirkosi, Fitness Together offers both virtual and in-studio training with programs designed to meet each client's unique needs.

Since beginning to franchise in 1996, Fitness Together has grown to include 132 franchised locations across the United States.

The brand is renowned for its commitment to individualized fitness plans, focusing on one-on-one training that empowers clients to achieve their personal health and fitness goals in a supportive and motivating environment.

Training 

Prior to the Studio's opening, the franchisee (or their Operating Partner), the Designated Manager, and the Studio’s lead trainer are required to attend and successfully complete the initial training program. This training must be completed no later than four weeks before the Studio's opening date.

The training program is typically conducted at a certified Franchisee Training Studio, the Colorado Support Center, or another location chosen by the franchisor. Additionally, the franchisor may offer the option to complete the training virtually.

Training Program Content

The training program encompasses various critical topics essential for operating the Studio effectively. The program includes:

• Pre-Training Program Calls and Self-Directed Online Training: 18 hours of Classroom/Home Study Training.
• Introductions & Expectations: 1 hour of Classroom/Home Study Training.
• Client Experience Standards: 2 hours of Classroom/Home Study Training.
• Proprietary Systems: 4 hours of Classroom/Home Study Training.
• Client Acquisition and Retention/Programming (Sales Training): 10 hours of Classroom/Home Study Training.
• Employee Hiring & Management (Build Great Teams): 4 hours of Classroom/Home Study Training.
• Operating Plan Creation: 1 hour of Classroom/Home Study Training.

In total, the training program consists of 40 hours of Classroom/Home Study Training.

Personnel Training

In addition to the initial training program, the franchisee is responsible for implementing a comprehensive training program for all employees, ensuring adherence to the System Standards. All employees must successfully complete this training before they can begin providing services at the Studio. The franchisor retains the right to approve the duration and content of all training programs delivered to the employees.

Territory Protection

The franchise offers territory protection within a designated "Protected Area," ensuring that no other franchisee will operate a Studio within this specific zone. This protection aims to provide franchisees with a secure market, reducing direct competition from within the same franchise network.

However, it's important to note that franchisees may still face competition from other fitness businesses and brands operating outside the protected area. Additionally, competition may arise from various channels such as online fitness programs and alternative training methods. Despite the territorial protection, franchisees need to remain vigilant and proactive in maintaining a competitive edge in the broader market.