Engineering For Kids: Shaping the Future of STEM Education for Youth

Engineering For Kids is a dynamic franchise specializing in STEM (Science, Technology, Engineering, and Math) education for children aged 4 to 14. Founded by Dori Roberts Stewart in 2009, the franchise was established in Fredericksburg, Virginia, where it continues to be headquartered.

The concept behind Engineering For Kids emerged from Stewart's experience as an engineering teacher, where she recognized a significant need for early exposure to engineering concepts among young students. 

To address this, she developed a program that offers a wide range of activities, including after-school programs, summer camps, workshops, and even birthday parties, all designed to make STEM learning fun and accessible.

The franchise began offering franchising opportunities in 2011, and it has since expanded rapidly. What sets this franchise apart is its unique focus on engineering within the broader STEM field, providing hands-on, real-world experiences that encourage creativity, critical thinking, and problem-solving skills among children.

Training 

The Engineering For Kids franchise offers comprehensive training to ensure that franchisees are well-equipped to successfully run their business. This training includes several key components:

1. Initial Training: Franchisees undergo an initial training program that covers all aspects of the business, from the educational programs offered to the operational and administrative duties required to run a successful franchise. This training typically includes both classroom instruction and hands-on experience.
2. Ongoing Support: After the initial training, franchisees receive continuous support to help them navigate challenges and grow their business. This includes regular updates on curriculum changes, marketing strategies, and operational improvements. The franchise also offers a wealth of resources, such as a franchisee intranet, to provide ongoing guidance and support.
3. Marketing Training: Understanding how to effectively market the programs offered by Engineering For Kids is crucial. The franchise provides training on how to market to parents, schools, and local communities, leveraging both traditional and digital marketing techniques.
4. Technical and Educational Training: Since the core of the business revolves around STEM education, franchisees receive specialized training on how to deliver the educational content. This includes training on the curriculum, teaching methods, and the use of any technical equipment or software used in the programs.

Territory Protection

 Engineering For Kids does offer territory protection to its franchisees. The franchise provides defined, protected territories to ensure that franchisees have the exclusive right to operate within their designated area, minimizing competition among franchisees and allowing them to fully capitalize on the local market. 

This protection typically includes two different sizes of territories, allowing for flexibility based on the market potential and the franchisee's business goals​.

This territorial protection is a crucial part of the franchise's support system, giving franchisees the confidence that their investment is safeguarded against internal competition.