Einstein Bros. Bagels Franchise FDD, Costs & Fees (2026)

Einstein Bros. Bagels is a bagel and coffee franchise that offers a wide selection of freshly baked bagels, breakfast sandwiches, and coffee drinks, providing a satisfying and convenient breakfast option.

KEY FRANCHISE STATS

Franchisees

13%

Franchise fee

$35,000

Investment

$555,000 - $1,031,000

Revenue (AUV)

$1,086,000

6.5%

Einstein Bros. Bagels, a well-known name in the fast-casual dining sector, was founded in 1995 as part of the Einstein Noah Restaurant Group. Headquartered in Lakewood, Colorado, the brand quickly gained popularity for its wide range of bagels, coffee, and breakfast sandwiches, offering a diverse menu that caters to a broad customer base.

The company began franchising in 1995, expanding its reach across the United States with a strong emphasis on quality and customer service.

Einstein Bros. Bagels differentiates itself from competitors by offering freshly baked bagels and a commitment to high-quality ingredients, making it a go-to spot for breakfast and casual dining.

Their menu includes not just bagels, but also an array of made-to-order sandwiches, salads, and specialty coffee drinks, appealing to a wide demographic.

Initial investment

The initial investment required for a Einstein Bros. Bagels franchise is $555,000 - $1,031,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Construction Costs	$240,000 to $515,000
Computer Equipment & Electronics	$25,000 to $40,000
Furniture, Fixtures & Equipment	$150,000 to $225,000
Signage & Graphics	$25,000 to $60,000
Professional Fees (incl. architectural or engineering fees and permit and impact fees)	$28,000 to $45,000
Initial Franchise Fee	$35,000
Design Review Fee	$2,000
Opening Inventory, Smallwares and Supplies	$16,000 to $25,000
Initial Marketing and Promotion	$2,500 to $8,000
Insurance	$7,500 to $15,000
Training Expenses	$1,000 to $14,000
Miscellaneous Opening Costs	$1,000 to $2,500
Business Licenses	$1,000 to $1,500
Security Deposits	$1,000 to $2,500
Additional Funds (three months)	$20,000 to $40,000
Sub-Total Development Costs for Franchised Restaurant	$468,000 to $885,000
Sub-Total Pre-Opening Costs for Restaurant	$87,000 to $145,500
TOTAL ESTIMATED INITIAL INVESTMENT FOR RESTAURANT	$555,000 to $1,030,500

Type of Expenditure	Amount
Construction Costs	$240,000 to $515,000
Computer Equipment & Electronics	$25,000 to $40,000
Furniture, Fixtures & Equipment	$150,000 to $225,000
Signage & Graphics	$25,000 to $60,000
Professional Fees (incl. architectural or engineering fees and permit and impact fees)	$28,000 to $45,000
Initial Franchise Fee	$35,000
Design Review Fee	$2,000
Opening Inventory, Smallwares and Supplies	$16,000 to $25,000
Initial Marketing and Promotion	$2,500 to $8,000
Insurance	$7,500 to $15,000
Training Expenses	$1,000 to $14,000
Miscellaneous Opening Costs	$1,000 to $2,500
Business Licenses	$1,000 to $1,500
Security Deposits	$1,000 to $2,500
Additional Funds (three months)	$20,000 to $40,000
Sub-Total Development Costs for Franchised Restaurant	$468,000 to $885,000
Sub-Total Pre-Opening Costs for Restaurant	$87,000 to $145,500
TOTAL ESTIMATED INITIAL INVESTMENT FOR RESTAURANT	$555,000 to $1,030,500

Franchise Disclosure Document

Below is Einstein Bros. Bagels's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Einstein Bros. Bagels had 415 total units in 2025, of which 63 were franchised-owned and 352 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Einstein Bros. Bagels

key competitors in the

Baked Goods

sector.

Franchise

Upgrade

New

13%

5.00%

$555,000

$1,031,000

$1,086,000

n.a.

Cinnabon

$25K - $50K

1002

New

6% - 8%

$29,000

$1,100,000

$491,000

n.a.

Doughnuttery

$100K - $200K

New

6.00%

$173,000

$320,000

$321,000

n.a.

Peace, Love and Little Donuts

$100K - $200K

New

6.00%

$121,000

$235,000

$227,000

n.a.

Dunkin' Donuts

$200K - $500K

8465

New

5.90%

$211,000

$1,833,000

$1,240,000

n.a.

85°C Bakery Cafe

Over $500K

New

200%

6.50%

$1,095,000

$2,500,000

n.a.

Tous les Jours

Over $500K

146

New

74%

5.00%

$718,000

$1,600,000

$1,727,000

n.a.

Training

Einstein Bros. Bagels offers comprehensive training to ensure franchisees are well-prepared to manage their businesses effectively.

The training program typically includes both classroom instruction and hands-on experience at a certified training restaurant. This training covers a wide range of topics crucial to running an Einstein Bros. Bagels franchise, such as operations, customer service, marketing, and financial management.

For franchisees, Einstein Bros. Bagels provides training for up to two Certified Managers at no additional cost, ensuring that key personnel are equipped with the necessary skills and knowledge.

If additional managers or employees need training, there is a fee associated with this service. The training program is designed to instill the brand's standards and operational procedures, ensuring consistency across all locations.

Territory Protection

Einstein Bros. Bagels offers territory protection to its franchisees, ensuring that they have exclusive rights to operate within a specified geographic area. This protection is designed to prevent the opening of additional Einstein Bros. Bagels franchise, such as operations, customer service, marketing, and financial management.

The specifics of the territory protection, including the exact boundaries and conditions, are outlined in the franchise agreement and vary based on market conditions and the location of the franchise.

This territorial protection is crucial for franchisees as it helps secure their investment and allows them to build a loyal customer base without worrying about oversaturation of the market by the brand itself. By offering protected development territories, Einstein Bros.