Einstein Bros. Bagels Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

56
+
6%
6%
Investment required

?

$139,000 - $1,035,000
Revenue (AUV)

?

$1,020,000
Undisclosed
Pro
+
44.1%
+
xx%
-xx%
44.1%
Initial franchise fee

?

$35,000
Royalty fees

?

5.00%
+
4.00%
Operating Profit

?

15.1%

Pro
Franchisees

?

56
+
6%
6%
Investment required

?

$139,000 - $1,035,000
Franchise fee

?

$35,000
Royalty fees

?

5.00%
+
4.00%
Revenue (AUV)

?

$1,020,000
Undisclosed
Pro
+
44.1%
+
xx%
-xx%
44.1%
Operating Profit

?

15.1%

Pro

Einstein Bros. Bagels: Crafting the Perfect Start to Your Day

Einstein Bros. Bagels, a well-known name in the fast-casual dining sector, was founded in 1995 as part of the Einstein Noah Restaurant Group. Headquartered in Lakewood, Colorado, the brand quickly gained popularity for its wide range of bagels, coffee, and breakfast sandwiches, offering a diverse menu that caters to a broad customer base. 

The company began franchising in 2006, expanding its reach across the United States with a strong emphasis on quality and customer service.

Einstein Bros. Bagels differentiates itself from competitors by offering freshly baked bagels and a commitment to high-quality ingredients, making it a go-to spot for breakfast and casual dining. 

Their menu includes not just bagels, but also an array of made-to-order sandwiches, salads, and specialty coffee drinks, appealing to a wide demographic.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Einstein Bros. Bagels offers 2 types of franchises:

Franchise Type Initial Investment
Einstein Bros. Bagels - Restaurant $760,700 to $1,034,000
Einstein Bros. Bagels - Small Print Restaurant $673,000 to $794,000

We are summarizing below the main costs associated with opening a Traditional Einstein Bros. Bagels restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Traditional Einstein Bros. Bagels Restaurant

Type of Expenditure Amount (Low Range) Amount (High Range)
Initial Franchise Fee 35,000 $35,000
Design Review Fee $2,000 $2,000
Real Estate Leasing $25,000 $50,000
Opening Inventory $20,000 $35,000
Initial Marketing and Promotion $10,000 $10,000
Insurance $7,500 $15,000
Training Expenses $1,000 $14,000
Miscellaneous Opening Costs $1,200 $3,600
Business Licenses $1,000 $5,000
Security Deposits $3,000 $16,000
Additional Funds (three months) $20,000 $50,000
Sub-Total Pre-Opening Costs for Traditional Restaurant $125,700 $235,600
Sub-Total Development Costs for Traditional Restaurant $635,000 $799,000
Total Estimated Initial Investment for Traditional Restaurant $760,700 $1,034,600

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

56

+
6%
6%
No growth
New

$35,000

$139,000

-

$1,035,000

n.a.

$1,020,000

Pro

73.3%

Pro

15.1%

Pro

Food & Beverage

Training 

Einstein Bros. Bagels offers comprehensive training to ensure franchisees are well-prepared to manage their businesses effectively. 

The training program typically includes both classroom instruction and hands-on experience at a certified training restaurant. This training covers a wide range of topics crucial to running an Einstein Bros. Bagels franchise, such as operations, customer service, marketing, and financial management.

For franchisees, Einstein Bros. Bagels provides training for up to two Certified Managers at no additional cost, ensuring that key personnel are equipped with the necessary skills and knowledge. 

If additional managers or employees need training, there is a fee associated with this service. The training program is designed to instill the brand's standards and operational procedures, ensuring consistency across all locations. Moreover, ongoing support and training are available to help franchisees navigate any challenges that may arise during their operation.

Territory Protection

Einstein Bros. Bagels offers territory protection to its franchisees, ensuring that they have exclusive rights to operate within a specified geographic area. This protection is designed to prevent the opening of additional Einstein Bros. Bagels franchise, such as operations, customer service, marketing, and financial management.

The specifics of the territory protection, including the exact boundaries and conditions, are outlined in the franchise agreement and vary based on market conditions and the location of the franchise.

This territorial protection is crucial for franchisees as it helps secure their investment and allows them to build a loyal customer base without worrying about oversaturation of the market by the brand itself. By offering protected development territories, Einstein Bros.

Number of units

2023
Franchised units

53

54

56

Company-owned units

337

322

323

Total units

390

376

379

Competitors

Aunt Millies Bakeries

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$37,000
-
$186,000
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154
+
-7%
-7%

Philly Pretzel Factory

Investment required
$135,000
-
$407,000
Franchisees
146
+
-3%
-3%

Tous les Jours

Investment required
$718,000
-
$939,000
Franchisees
83
+
34%
34%

Shipley Do-Nuts

Investment required
$496,000
-
$1,029,000
Franchisees
337
+
2%
2%

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