Einstein Bros. Bagels

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Food & Beverage
Baked Goods

Einstein Bros. Bagels

Food & Beverage
Baked Goods

Einstein Bros. Bagels Franchise FDD, Costs & Fees (2025)

Einstein Bros. Bagels is a bagel and coffee franchise that offers a wide selection of freshly baked bagels, breakfast sandwiches, and coffee drinks, providing a satisfying and convenient breakfast option.

Einstein Bros. Bagels, a well-known name in the fast-casual dining sector, was founded in 1995 as part of the Einstein Noah Restaurant Group. Headquartered in Lakewood, Colorado, the brand quickly gained popularity for its wide range of bagels, coffee, and breakfast sandwiches, offering a diverse menu that caters to a broad customer base. 

The company began franchising in 1995, expanding its reach across the United States with a strong emphasis on quality and customer service.

Einstein Bros. Bagels differentiates itself from competitors by offering freshly baked bagels and a commitment to high-quality ingredients, making it a go-to spot for breakfast and casual dining. 

Their menu includes not just bagels, but also an array of made-to-order sandwiches, salads, and specialty coffee drinks, appealing to a wide demographic.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Construction Costs $240,000 to $515,000
Computer Equipment & Electronics $25,000 to $40,000
Furniture, Fixtures & Equipment $150,000 to $225,000
Signage & Graphics $25,000 to $60,000
Professional Fees (incl. architectural or engineering fees and permit and impact fees) $28,000 to $45,000
Initial Franchise Fee $35,000
Design Review Fee $2,000
Opening Inventory, Smallwares and Supplies $16,000 to $25,000
Initial Marketing and Promotion $2,500 to $8,000
Insurance $7,500 to $15,000
Training Expenses $1,000 to $14,000
Miscellaneous Opening Costs $1,000 to $2,500
Business Licenses $1,000 to $1,500
Security Deposits $1,000 to $2,500
Additional Funds (three months) $20,000 to $40,000
Sub-Total Development Costs for Franchised Restaurant $468,000 to $885,000
Sub-Total Pre-Opening Costs for Restaurant $87,000 to $145,500
TOTAL ESTIMATED INITIAL INVESTMENT FOR RESTAURANT $555,000 to $1,030,500
Type of Expenditure Amount
Construction Costs $240,000 to $515,000
Computer Equipment & Electronics $25,000 to $40,000
Furniture, Fixtures & Equipment $150,000 to $225,000
Signage & Graphics $25,000 to $60,000
Professional Fees (incl. architectural or engineering fees and permit and impact fees) $28,000 to $45,000
Initial Franchise Fee $35,000
Design Review Fee $2,000
Opening Inventory, Smallwares and Supplies $16,000 to $25,000
Initial Marketing and Promotion $2,500 to $8,000
Insurance $7,500 to $15,000
Training Expenses $1,000 to $14,000
Miscellaneous Opening Costs $1,000 to $2,500
Business Licenses $1,000 to $1,500
Security Deposits $1,000 to $2,500
Additional Funds (three months) $20,000 to $40,000
Sub-Total Development Costs for Franchised Restaurant $468,000 to $885,000
Sub-Total Pre-Opening Costs for Restaurant $87,000 to $145,500
TOTAL ESTIMATED INITIAL INVESTMENT FOR RESTAURANT $555,000 to $1,030,500

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1995
Franchisees

?

63
+
13%
13%
Franchise fee

?

$35,000
Investment

?

$555,000 - $1,031,000
Revenue (AUV)

?

Undisclosed
Upgrade

$1,086,000

+
6.5%
6.5%
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

Einstein Bros. Bagels

key competitors in the

Baked Goods

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

63

New
+
13%
13%

$35,000

$555,000

$1,031,000

n.a.

$1,086,000

$xxx,xxx

75.6%

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-18%
-18%

$40,000

$1,090,000

$2,335,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

643

New
+
40%
40%

$45,000

$667,000

$907,000

n.a.

$1,355,000

$xxx,xxx

76.1%

xx%

n.a.

21.4%

xx%

n.a.

12

New
+
140%
140%

$35,000

$241,000

$608,000

n.a.

$1,026,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$660,000

$1,021,000

n.a.

$3,145,000

$xxx,xxx

63.3%

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
-3%
-3%

$35,000

$135,000

$407,000

n.a.

$471,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
-17%
-17%

$49,000

$101,000

$506,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
500%
500%

$40,000

$437,000

$838,000

n.a.

$838,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
-2%
-2%

$45,000

$92,000

$454,000

n.a.

$361,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

159

New
+
-6%
-6%

$35,000

$298,000

$980,000

n.a.

$823,000

$xxx,xxx

n.a.

xx%

n.a.

16.1%

xx%

n.a.

24

New
+
-14%
-14%

$25,000

$122,000

$339,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
-33%
-33%

$35,000

$165,000

$1,152,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

155

New
+
-5%
-5%

$35,000

$104,000

$530,000

n.a.

$525,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$45,000

$352,000

$519,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$40,000

$121,000

$235,000

n.a.

$227,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
n.a.
n.a.

$49,500

$162,000

$428,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
3%
3%

$40,000

$448,000

$2,254,000

n.a.

$2,344,000

$xxx,xxx

72.4%

xx%

n.a.

6.6%

xx%

n.a.

146

New
+
74%
74%

$40,000

$718,000

$1,600,000

n.a.

$1,727,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

75

New
+
9%
9%

$30,000

$90,000

$345,000

n.a.

$195,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
29%
29%

$40,000

$469,000

$691,000

n.a.

$500,000

$xxx,xxx

72.6%

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
1044%
1044%

$35,000

$189,000

$336,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1105

New
+
1%
1%

$35,000

$1,267,000

$4,651,000

n.a.

$2,596,000

$xxx,xxx

68.7%

xx%

n.a.

12.1%

xx%

n.a.

8

New
+
n.a.
n.a.

$35,000

$233,000

$553,000

n.a.

$877,000

$xxx,xxx

71.8%

xx%

n.a.

n.a.

xx%

n.a.

144

New
+
-14%
-14%

$25,000

$109,000

$386,000

n.a.

$453,000

$xxx,xxx

78.2%

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
9%
9%

$40,000

$503,000

$1,025,000

n.a.

$849,000

$xxx,xxx

73.0%

xx%

n.a.

11.5%

xx%

n.a.

42

New
+
8%
8%

$45,000

$164,000

$477,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1058

New
+
53%
53%

$50,000

$816,000

$1,443,000

n.a.

$1,303,000

$xxx,xxx

74.1%

xx%

n.a.

18.6%

xx%

n.a.

49

New
+
-2%
-2%

$25,000

$307,000

$685,000

n.a.

$613,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

280

New
+
-6%
-6%

$35,000

$648,000

$1,951,000

n.a.

$1,045,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

154

New
+
-7%
-7%

$30,000

$37,000

$186,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$55,000

$235,000

$712,000

n.a.

$579,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
-17%
-17%

$35,000

$504,000

$825,000

n.a.

$1,101,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-8%
-8%

$45,000

$65,000

$401,000

n.a.

$213,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
n.a.
n.a.

$29,500

$302,000

$707,000

n.a.

$856,000

$xxx,xxx

n.a.

xx%

n.a.

18.0%

xx%

n.a.

12

New
+
-29%
-29%

$30,000

$273,000

$688,000

n.a.

$762,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

389

New
+
21%
21%

$40,000

$62,000

$712,000

n.a.

$727,000

$xxx,xxx

79.1%

xx%

n.a.

16.5%

xx%

n.a.

2

New
+
n.a.
n.a.

$30,000

$498,000

$814,000

n.a.

$987,000

$xxx,xxx

69.3%

xx%

n.a.

14.1%

xx%

n.a.

8465

New
+
5%
5%

$90,000

$211,000

$1,833,000

n.a.

$1,240,000

$xxx,xxx

72.3%

xx%

n.a.

n.a.

xx%

n.a.

1002

New
+
8%
8%

$30,500

$29,000

$1,100,000

n.a.

$491,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

48

New
+
-8%
-8%

$35,000

$694,000

$1,227,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
2%
2%

$27,500

$66,000

$229,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1182

New
+
4%
4%

$35,500

$115,000

$1,133,000

n.a.

$832,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$40,000

$725,000

$1,310,000

n.a.

$1,796,000

$xxx,xxx

79.0%

xx%

n.a.

22.2%

xx%

n.a.

354

New
+
-4%
-4%

$25,000

$110,000

$512,000

n.a.

$525,000

$xxx,xxx

74.7%

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
794%
794%

$59,500

$190,000

$273,000

n.a.

$124,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
57%
57%

$40,000

$241,000

$527,000

n.a.

$351,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5901

New
+
1%
1%

n.a.

$14,000

$606,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training 

Einstein Bros. Bagels offers comprehensive training to ensure franchisees are well-prepared to manage their businesses effectively. 

The training program typically includes both classroom instruction and hands-on experience at a certified training restaurant. This training covers a wide range of topics crucial to running an Einstein Bros. Bagels franchise, such as operations, customer service, marketing, and financial management.

For franchisees, Einstein Bros. Bagels provides training for up to two Certified Managers at no additional cost, ensuring that key personnel are equipped with the necessary skills and knowledge. 

If additional managers or employees need training, there is a fee associated with this service. The training program is designed to instill the brand's standards and operational procedures, ensuring consistency across all locations.

Territory Protection

Einstein Bros. Bagels offers territory protection to its franchisees, ensuring that they have exclusive rights to operate within a specified geographic area. This protection is designed to prevent the opening of additional Einstein Bros. Bagels franchise, such as operations, customer service, marketing, and financial management.

The specifics of the territory protection, including the exact boundaries and conditions, are outlined in the franchise agreement and vary based on market conditions and the location of the franchise.

This territorial protection is crucial for franchisees as it helps secure their investment and allows them to build a loyal customer base without worrying about oversaturation of the market by the brand itself. By offering protected development territories, Einstein Bros.

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$37,000 - $186,000
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$135,000 - $407,000
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