Eat The Frog Fitness Franchise FDD, Costs & Fees (2026)

Eat The Frog Fitness is a fitness franchise that offers personalized training programs and group classes, focusing on efficient and effective workouts to help individuals achieve their fitness goals.

KEY FRANCHISE STATS

Franchisees

Franchise fee

$49,000

Investment

$384,000 - $631,000

Revenue (AUV)

n.a.

Based in Flower Mound, Texas, Eat The Frog Fitness is a unique fitness studio franchise that understands the challenges of procrastination and making it to the gym. Offering 57-minute coach-led workout sessions, the studio aims to support guests on their fitness journeys.

Established in 2015 by entrepreneur Joe Culver and Olympic gold medalist Brian Clay, Eat The Frog Fitness combines a meticulously designed, science-based training program to provide a personalized fitness experience.

The franchise's name is inspired by Mark Twain's famous saying, "Eat a live frog first thing every morning, and nothing worse will happen to you for the rest of the day."

Since beginning its franchise operations in 2016, Eat The Frog Fitness had expanded to 26 locations across the United States by 2022.

With a focus on AI-driven approaches and tailored personal fitness plans, Eat The Frog Fitness aims to help franchisees attract and retain members, establishing itself as a significant player in the competitive fitness industry and one of the fastest-growing franchises.

Initial investment

The initial investment required for a Eat The Frog Fitness franchise is $384,000 - $631,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$29,000 – $49,000
Digital Set-Up Fee	$1,500
Initial Interior Build-Out	$90,000 – $210,000
Interior and Exterior Signage	$15,000 – $20,000
Furniture, Fixtures and Fitness Equipment	$50,000 – $75,000
Audio/Video System, Equipment and Supplies	$65,000 – $80,000
Computer System, Equipment and Supplies	$7,500 - $10,000
Utility Deposits	$500 – $1,000
Opening Retail Inventory	$15,000
Office & Janitorial Supplies	$2,000 – $5,000
Business Licenses and Permits	$2,000 – $5,000
Professional Fees	$5,000 – $10,000
Insurance	$1,500 – $4,500
Training: Living and Travel Expenses	$5,000
Pre-Sale Advertising Program	$25,000
Pre-Sale Staffing	$20,000 - $30,000
Grand Opening Advertising	$10,000
Rent and Lease Deposit	$10,000 – $30,000
Additional Funds - 3 months	$30,000 - $45,000
TOTAL ESTIMATED INITIAL INVESTMENT	$384,000 - $631,000

Type of Expenditure	Amount
Initial Franchise Fee	$29,000 – $49,000
Digital Set-Up Fee	$1,500
Initial Interior Build-Out	$90,000 – $210,000
Interior and Exterior Signage	$15,000 – $20,000
Furniture, Fixtures and Fitness Equipment	$50,000 – $75,000
Audio/Video System, Equipment and Supplies	$65,000 – $80,000
Computer System, Equipment and Supplies	$7,500 - $10,000
Utility Deposits	$500 – $1,000
Opening Retail Inventory	$15,000
Office & Janitorial Supplies	$2,000 – $5,000
Business Licenses and Permits	$2,000 – $5,000
Professional Fees	$5,000 – $10,000
Insurance	$1,500 – $4,500
Training: Living and Travel Expenses	$5,000
Pre-Sale Advertising Program	$25,000
Pre-Sale Staffing	$20,000 - $30,000
Grand Opening Advertising	$10,000
Rent and Lease Deposit	$10,000 – $30,000
Additional Funds - 3 months	$30,000 - $45,000
TOTAL ESTIMATED INITIAL INVESTMENT	$384,000 - $631,000

Franchise Disclosure Document

Below is Eat The Frog Fitness's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Eat The Frog Fitness had 18 total units in 2023, of which 17 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Eat The Frog Fitness

key competitors in the

Fitness Studios

sector.

Franchise

New

7.00%

$384,000

$631,000

n.a.

Neighborhood Barre

$50K - $100K

New

-5%

7.00%

$94,000

$266,000

$155,000

n.a.

SWEAT440

$200K - $500K

New

1200%

7.00%

$278,000

$681,000

$887,000

41.3%

Curves

$50K - $100K

154

New

-39%

7.50%

$72,000

$101,000

n.a.

Retro Fitness

Over $500K

New

-6%

5% - 7%

$2,037,000

$3,242,000

$977,000

n.a.

30 Minute Hit

$100K - $200K

New

47%

4.00%

$145,000

$343,000

n.a.

JETSET pilates

$200K - $500K

New

n.a.

7.50%

$413,000

$807,000

$924,000

30.7%

Training

Manager Training

Aimed at franchisees, their Operating Partners, and General Managers, this training covers the essential aspects of running a Studio. The 20-hour classroom training session is held at the franchise's training facilities, which may be located in Seattle or Anacortes, WA.

Completion of this training by both the franchisee (or their Operating Partner) and the General Manager is mandatory before initiating any Pre-Opening Membership Sales. While the training itself is free, franchisees are responsible for travel, lodging, and transportation expenses.

Coach’s Training

Designed for up to ten individuals chosen by the franchisee as coaches for their Studio, this training focuses on the Curriculum and includes 7 days of training at the franchisee's Studio. Certification by the franchise is required for all coaches before they can start teaching.

The franchise may also allow the franchisee to conduct certification programs at their Studio for training prospective coaches. Although there is no charge for Coach’s Training, additional costs may apply if the franchisee needs to send video recordings for review during the certification process.

Experience On-Boarding

This 16-hour on-the-job training module takes place at the franchise's training site, which can be in Seattle or Anacortes, WA.

Territory Protection

The franchise ensures a form of territory protection for its franchisees, designed to foster a more stable and profitable operating environment. This protection is implemented by guaranteeing that no other franchise studio will be allowed to operate within a 2-mile radius of an existing franchisee's studio. This radius helps maintain a balanced distribution of studios and reduces direct competition among franchisees.

By enforcing this 2-mile buffer zone, the franchise aims to support franchisees in building a loyal customer base without the concern of immediate saturation from nearby studios. This exclusivity not only enhances the potential for market penetration but also allows franchisees to focus on providing high-quality service and developing strong community ties.

Overall, the territory protection policy underscores the franchise's commitment to the success of its franchisees. By strategically limiting the proximity of other studios, the franchise ensures that each location has a fair opportunity to thrive, benefiting both individual franchisees and the brand as a whole.