Denny's, a renowned American diner-style restaurant chain, is celebrated for its 24/7 service and classic American comfort food, with a special emphasis on its signature breakfasts. Established as Danny's Donuts in Lakewood, California, in 1953, the brand evolved into Denny's Diner, broadening its menu to include a variety of meals.
The franchise embarked on its expansion journey in 1963, quickly becoming an integral part of the American dining landscape. With its headquarters in Spartanburg, South Carolina, Denny's embodies a strong American heritage.
Denny's international venture began in December 1982 with the launch of its first restaurant in Australia, showcasing the brand's early aspirations for global presence. Over the years, Denny's has innovated with concepts like the Denny's Classic Diner in the 1990s, designed to capture the nostalgic 1950s diner ambiance, and formed strategic alliances, such as the one with Pilot Flying J in 2010, to strengthen its U.S. footprint.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Denny's offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Denny’s Heritage 2.0 facility franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,806,000
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16.9%
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Below are some of
Denny's
key competitors in the
Breakfast
sector.
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$970,000
-
Over $500K
$1,866,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
$90,000
-
$50K - $100K
$188,000
n.a.
$122,000
n.a.
n.a.
n.a.
n.a.
$737,000
-
Over $500K
$1,889,000
n.a.
$1,993,000
77.1%
n.a.
11.0%
n.a.
$642,000
-
Over $500K
$937,000
n.a.
$871,000
72.4%
n.a.
14.0%
n.a.
$783,000
-
Over $500K
$2,010,000
n.a.
$838,000
62.8%
n.a.
n.a.
n.a.
$425,000
-
$200K - $500K
$1,685,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Denny's offers an extensive training program for its franchisees. Here’s an overview of the training process:
Before launching the restaurant, the franchisee, along with their Managing Owner or Designated Operator, is required to attend and successfully complete Denny's initial training program.
This program encompasses several key components, including the Franchise Manager-in-Training program and Food Safety Training and Certification.
Following the initial training, all individuals employed by the franchisee as a Managing Owner, Designated Operator, or restaurant manager must participate in and complete further training sessions as advised by the company.
Under the franchise agreement, aside from the right to operate a Denny’s restaurant at the specified premises, no exclusive territory or territorial rights are granted.
There are no limitations on Denny's or its affiliates from soliciting or accepting orders from customers within your trade area. You must operate the restaurant solely at the location approved by Denny's.
You are prohibited from operating the restaurant or offering any products or services from any location other than the approved one. However, off-site sales may be conducted within a designated area if Denny's grants approval or requires it.
1379
1342
1273
66
65
61
1445
1407
1334
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