Crave Cookies

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Food & Beverage
Baked Goods

Crave Cookies

Food & Beverage
Baked Goods

Crave Cookies Franchise FDD, Costs & Fees (2025)

Crave Cookies specializes in freshly baked cookies with a variety of flavors and creative toppings, offering a delicious and indulgent treat for cookie lovers.

Crave Cookies is a fast-growing gourmet cookie and mixed-soda franchise founded in 2019. Headquartered in Holladay, Utah, Crave Cookies Franchising, LLC was officially formed in 2021. Entrepreneurs can join this expanding dessert concept by applying through the franchisor's official channels.

Crave Cookies specializes in large-format, gourmet cookies with a weekly rotating menu. The brand has developed over 100 unique flavors, including popular creations like Chocolate Chip, Cookies ’N Milk, Oreo Dirt Pie, Strawberry Pop-Tart, and their signature croissant-cookie hybrid, the “Crookie.”

The brand also offers “Cravelits” (bite-sized cookies) and mixed sodas, creating a vibrant and customizable dessert experience.

What sets Crave Cookies apart is its simplicity and innovation. The franchise model is designed for operational ease, with straightforward employee training, centralized quality control, and a reliable supply chain.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial franchise fee $29,500 - $29,500
Rent and Lease Security Deposit $2,500 - $8,000
Utilities $500 - $1,500
Leasehold Improvements $150,000 - $450,000
Market Introduction Program $4,000 - $8,000
Furniture, Fixtures, and Equipment $75,000 - $120,000
Computer Systems $1,000 - $3,000
Insurance $400 - $4,800
Signage $8,000 - $25,000
Inventory $5,000 - $10,000
Proprietary Boxes $5,445 + shipping - $6,500 + shipping
Licenses and Permits $1,500 - $2,500
Professional Fees $1,000 - $3,000
Travel, lodging and meals for initial training $3,000 - $6,000
Additional funds (for first 3 months) $15,000 - $30,000
Total $301,845 - $706,800
Type of Expenditure Amount
Initial franchise fee $29,500 - $29,500
Rent and Lease Security Deposit $2,500 - $8,000
Utilities $500 - $1,500
Leasehold Improvements $150,000 - $450,000
Market Introduction Program $4,000 - $8,000
Furniture, Fixtures, and Equipment $75,000 - $120,000
Computer Systems $1,000 - $3,000
Insurance $400 - $4,800
Signage $8,000 - $25,000
Inventory $5,000 - $10,000
Proprietary Boxes $5,445 + shipping - $6,500 + shipping
Licenses and Permits $1,500 - $2,500
Professional Fees $1,000 - $3,000
Travel, lodging and meals for initial training $3,000 - $6,000
Additional funds (for first 3 months) $15,000 - $30,000
Total $301,845 - $706,800

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2021
Franchisees

?

8
+
n.a.
n.a.
Franchise fee

?

$29,500
Investment

?

$302,000 - $707,000
Revenue (AUV)

?

Undisclosed
Upgrade

$856,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

18.0%

Home based

?

Upgrade
Passive investment

?

Upgrade
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Competitors

Below are some of

Crave Cookies

key competitors in the

Baked Goods

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

8

New
+
n.a.
n.a.

$29,500

$302,000

$707,000

n.a.

$856,000

$xxx,xxx

n.a.

xx%

n.a.

18.0%

xx%

n.a.

32

New
+
-18%
-18%

$40,000

$1,090,000

$2,335,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

643

New
+
40%
40%

$45,000

$667,000

$907,000

n.a.

$1,355,000

$xxx,xxx

76.1%

xx%

n.a.

21.4%

xx%

n.a.

12

New
+
140%
140%

$35,000

$241,000

$608,000

n.a.

$1,026,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$660,000

$1,021,000

n.a.

$3,145,000

$xxx,xxx

63.3%

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
-3%
-3%

$35,000

$135,000

$407,000

n.a.

$471,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
-17%
-17%

$49,000

$101,000

$506,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
500%
500%

$40,000

$437,000

$838,000

n.a.

$838,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
-2%
-2%

$45,000

$92,000

$454,000

n.a.

$361,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

159

New
+
-6%
-6%

$35,000

$298,000

$980,000

n.a.

$823,000

$xxx,xxx

n.a.

xx%

n.a.

16.1%

xx%

n.a.

24

New
+
-14%
-14%

$25,000

$122,000

$339,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
-33%
-33%

$35,000

$165,000

$1,152,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

155

New
+
-5%
-5%

$35,000

$104,000

$530,000

n.a.

$525,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$45,000

$352,000

$519,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$40,000

$121,000

$235,000

n.a.

$227,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
n.a.
n.a.

$49,500

$162,000

$428,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
3%
3%

$40,000

$448,000

$2,254,000

n.a.

$2,344,000

$xxx,xxx

72.4%

xx%

n.a.

6.6%

xx%

n.a.

146

New
+
74%
74%

$40,000

$718,000

$1,600,000

n.a.

$1,727,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

75

New
+
9%
9%

$30,000

$90,000

$345,000

n.a.

$195,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
29%
29%

$40,000

$469,000

$691,000

n.a.

$500,000

$xxx,xxx

72.6%

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
1044%
1044%

$35,000

$189,000

$336,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1105

New
+
1%
1%

$35,000

$1,267,000

$4,651,000

n.a.

$2,596,000

$xxx,xxx

68.7%

xx%

n.a.

12.1%

xx%

n.a.

48

New
+
-8%
-8%

$35,000

$694,000

$1,227,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

144

New
+
-14%
-14%

$25,000

$109,000

$386,000

n.a.

$453,000

$xxx,xxx

78.2%

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
9%
9%

$40,000

$503,000

$1,025,000

n.a.

$849,000

$xxx,xxx

73.0%

xx%

n.a.

11.5%

xx%

n.a.

63

New
+
13%
13%

$35,000

$555,000

$1,031,000

n.a.

$1,086,000

$xxx,xxx

75.6%

xx%

n.a.

n.a.

xx%

n.a.

1058

New
+
53%
53%

$50,000

$816,000

$1,443,000

n.a.

$1,303,000

$xxx,xxx

74.1%

xx%

n.a.

18.6%

xx%

n.a.

42

New
+
8%
8%

$45,000

$164,000

$477,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

280

New
+
-6%
-6%

$35,000

$648,000

$1,951,000

n.a.

$1,045,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

154

New
+
-7%
-7%

$30,000

$37,000

$186,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$55,000

$235,000

$712,000

n.a.

$579,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
-17%
-17%

$35,000

$504,000

$825,000

n.a.

$1,101,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-8%
-8%

$45,000

$65,000

$401,000

n.a.

$213,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
n.a.
n.a.

$35,000

$233,000

$553,000

n.a.

$877,000

$xxx,xxx

71.8%

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
-29%
-29%

$30,000

$273,000

$688,000

n.a.

$762,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

389

New
+
21%
21%

$40,000

$62,000

$712,000

n.a.

$727,000

$xxx,xxx

79.1%

xx%

n.a.

16.5%

xx%

n.a.

2

New
+
n.a.
n.a.

$30,000

$498,000

$814,000

n.a.

$987,000

$xxx,xxx

69.3%

xx%

n.a.

14.1%

xx%

n.a.

8465

New
+
5%
5%

$90,000

$211,000

$1,833,000

n.a.

$1,240,000

$xxx,xxx

72.3%

xx%

n.a.

n.a.

xx%

n.a.

1002

New
+
8%
8%

$30,500

$29,000

$1,100,000

n.a.

$491,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5901

New
+
1%
1%

n.a.

$14,000

$606,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
2%
2%

$27,500

$66,000

$229,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1182

New
+
4%
4%

$35,500

$115,000

$1,133,000

n.a.

$832,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$40,000

$725,000

$1,310,000

n.a.

$1,796,000

$xxx,xxx

79.0%

xx%

n.a.

22.2%

xx%

n.a.

354

New
+
-4%
-4%

$25,000

$110,000

$512,000

n.a.

$525,000

$xxx,xxx

74.7%

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
794%
794%

$59,500

$190,000

$273,000

n.a.

$124,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
57%
57%

$40,000

$241,000

$527,000

n.a.

$351,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

49

New
+
-2%
-2%

$25,000

$307,000

$685,000

n.a.

$613,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Crave Cookies offers a structured and multi-tiered training program to prepare franchisees for successful operation. Below are the main programs outlined:

  1. Initial Training Program
    The Principal Executive and up to two additional team members must attend Crave Cookies’ standard pre-opening training at the company’s headquarters or a designated business location. This program includes an Onboarding Checklist with written procedures, training videos, Knowledge Reviews (graded assessments), and checklists to ensure readiness.
  2. Pre-Opening and On-Site Training
    Training also includes 3–7 days of on-site assistance during the franchise opening. This segment is led by corporate delegates or tenured managers and covers operational tasks, customer service, and staff coaching.
  3. Post-Opening and Additional Training
    Post-opening, Crave Cookies may require supplemental training sessions for the Principal Executive or other staff, held at any location and in any format determined by the franchisor. Although there's no fee for the standard training for up to three people, the franchisee bears all travel and living expenses. Optional training services may be subject to a $250 per person per day charge if additional managers are trained or retraining is required.

Territory Protection

Crave Cookies offers its franchisees a protected territory, meaning the franchisor will not open or authorize another franchise or company-owned location selling similar goods under the Crave Cookies brand within that territory. This applies unless the site falls under "limited access venues," which are locations like stadiums, universities, or airports where general public access is restricted.

However, even within protected territories, the franchisor reserves the right to use other distribution channels, such as internet sales or partnerships with different brands, which may still affect the franchisee's market presence.

Competitors

Aunt Millies Bakeries

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Franchisees

?

154
+
-7%
-7%
Investment

?

$37,000 - $186,000
Food & Beverage
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The Pretzel Twister

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Franchisees

?

24
+
-14%
-14%
Investment

?

$122,000 - $339,000
Food & Beverage
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Philly Pretzel Factory

Philly Pretzel Factory specializes in freshly baked, hand-twisted pretzels and a variety of dips, delivering authentic Philly flavors in a fast-casual setting.

Franchisees

?

146
+
-3%
-3%
Investment

?

$135,000 - $407,000
Food & Beverage
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Bang Cookies

Bang Cookies offers gourmet, organic cookies baked fresh, with a variety of decadent flavors and ingredients, available for delivery and catering.

Franchisees

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0
+
n.a.
n.a.
Investment

?

$235,000 - $712,000
Food & Beverage
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H&H Bagels

H&H Bagels provides authentic New York-style bagels, offering a variety of flavors and spreads, with a focus on traditional methods and fresh ingredients.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$660,000 - $1,021,000
Food & Beverage
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Corner Bakery Cafe

Corner Bakery Cafe offers fast-casual dining with a menu featuring sandwiches, salads, soups, and baked goods, all made with fresh, high-quality ingredients.

Franchisees

?

32
+
-18%
-18%
Investment

?

$1,090,000 - $2,335,000
Food & Beverage
Baked Goods
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