Slick City is an entertainment franchise offering indoor slides and attractions, providing a fun and exhilarating experience for guests of all ages.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$75,000
Investment
?
$1,913,000 - $4,866,000
Revenue (AUV)
?
Undisclosed
$3,731,000
+
n.a.
n.a.
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Slick City Action Park, founded in 2021 by Bron Launsby and Gary Schmit, is the world’s first indoor slide and action sports park. Headquartered in Chesterfield, Missouri, the company began franchising in 2023, offering a unique, high-thrill experience for all ages.
At the heart of Slick City's appeal is its proprietary dry-slide technology, developed by co-founder Gary Schmit. These waterless slides, enhanced with a patented low-friction surface and modular design, deliver the thrill of water slides without the mess.
Slick City parks cater to a broad demographic, with 26% of revenue in 2024 coming from guests aged 18 and older. The parks offer diverse attractions, including obstacle courses and air courts, alongside food and beverage services.
Initial investment
The initial investment required for a Slick City franchise is $1,913,000 - $4,866,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$75,000
Lease security deposit and up to one month of rent
$0 – $187,500
Utilities
$0 – $29,300
Leasehold improvements
$589,200 – $2,318,100
Core attractions package
$605,600 – $873,400
Attraction installation
$142,000 – $191,300
Affiliate equipment and supplies
$167,500 – $259,000
Additional equipment and supplies
$114,500 – $241,000
Computer systems
$17,900 – $30,300
Insurance (three months)
$40,300 – $87,000
Murals and signage
$59,000 – $107,000
Office expenses
$3,600 – $4,400
Market introduction plan
$25,000
Pre-opening salaries
$17,000 – $82,000
Pre-opening food and beverage inventory
$4,300 – $9,200
Licenses and permits
$2,500 – $29,300
Dues and subscriptions
$1,200 – $3,600
Professional fees
$5,000 – $15,000
Travel, lodging, and meals for initial training
$6,000 – $8,000
Additional funds (first three months)
$37,500 – $290,300
Total Estimated Initial Investment
$1,913,100 – $4,865,700
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Type of Expenditure
Amount
Initial franchise fee
$75,000
Lease security deposit and up to one month of rent
$0 – $187,500
Utilities
$0 – $29,300
Leasehold improvements
$589,200 – $2,318,100
Core attractions package
$605,600 – $873,400
Attraction installation
$142,000 – $191,300
Affiliate equipment and supplies
$167,500 – $259,000
Additional equipment and supplies
$114,500 – $241,000
Computer systems
$17,900 – $30,300
Insurance (three months)
$40,300 – $87,000
Murals and signage
$59,000 – $107,000
Office expenses
$3,600 – $4,400
Market introduction plan
$25,000
Pre-opening salaries
$17,000 – $82,000
Pre-opening food and beverage inventory
$4,300 – $9,200
Licenses and permits
$2,500 – $29,300
Dues and subscriptions
$1,200 – $3,600
Professional fees
$5,000 – $15,000
Travel, lodging, and meals for initial training
$6,000 – $8,000
Additional funds (first three months)
$37,500 – $290,300
Total Estimated Initial Investment
$1,913,100 – $4,865,700
Franchise Disclosure Document
Below is Slick City's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Slick City had 9 total units in 2025, of which 0 were franchised-owned and 9 company-owned.
Slick City provides a comprehensive training program for its franchisees to ensure successful business operations. The training is structured and includes both pre-opening and post-opening components.
Initial Training Program: The Principal Executive and up to two employees must attend pre-opening training at Slick City's headquarters or another designated location. There is no fee for the training itself, but the franchisee is responsible for travel and lodging expenses. Training includes lectures, videos, checklists, demonstrations, and knowledge reviews, and is tailored based on the attendees' experience.
Training Completion Requirement: The Principal Executive must complete training at least four weeks before the business opens. The franchise must be under the on-site supervision of someone who has completed the training. If a new manager is sent later, there is a fee of $450 per person per day.
On-Site Opening Assistance: Slick City provides one to two days of on-site support at the time of opening, at no cost to the franchisee. This ensures a smooth start and alignment with brand standards.
Territory Protection
Slick City offers its franchisees a defined Development Area within which they have the exclusive right to establish a location—until that location is approved. This means no other Slick City franchises or company-operated businesses can be opened within that Development Area during the selection phase.
However, once the final store location is approved, the exclusive rights to the Development Area expire, and the franchisee’s rights are then limited to the specific Territory granted.
The franchisor determines this Territory at its discretion and may still operate or license additional outlets outside that specific Territory. Thus, while initial territory protection exists during site development, long-term exclusivity is not guaranteed.
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