Bruegger’s Bagels is a fast-casual bakery-café known for authentic New York–style bagels and premium coffee. The company was founded in 1992 by Nordahl Brue and Mike Dressell, who opened their first location in Troy, New York. Today, the brand is headquartered in Burlington, Vermont, and operates as Bruegger’s Enterprises, Inc., a subsidiary of JAB Holding Company.
Bruegger’s began offering franchise opportunities in 1993, helping the brand expand across the United States and Canada. At its peak, Bruegger’s operated over 300 bakery-cafés in 26 states, Washington D.C., and Canada. Currently, the chain has about 190 locations in 16 U.S. states and D.C.
The menu features kettle-boiled bagels baked fresh daily, along with a variety of made-in-Vermont cream cheeses. Customers also enjoy breakfast and lunch sandwiches, soups, salads, and a full beverage menu including coffee and espresso drinks.
Bruegger’s sets itself apart by sticking to traditional methods—using only five core ingredients in its bagels and boiling them in small batches every morning for a fresh, authentic result.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Bruegger's Bagels
key competitors in the
Baked Goods
sector.
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Bruegger’s Bagels provides detailed training for its franchisees to ensure successful operation of their bakery locations. The training programs offered by the franchisor include the following:
Bruegger’s Bagels does not grant exclusive territories to its franchisees. The franchise agreement permits Bruegger’s to establish additional franchises or company-owned bakeries at any location, even in close proximity to an existing franchisee’s bakery.
This means franchisees do not have a contractually protected geographic area where competition from other Bruegger’s outlets is restricted. However, while the franchisor reserves broad rights to open new locations, they typically consider market saturation and demographic factors when awarding new franchises.
Franchisees are encouraged to perform due diligence about their intended area and assess potential competitive risks before signing. This arrangement provides Bruegger’s with the flexibility to expand but may limit territorial security for franchisees.
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H&H Bagels provides authentic New York-style bagels, offering a variety of flavors and spreads, with a focus on traditional methods and fresh ingredients.
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Corner Bakery Cafe offers fast-casual dining with a menu featuring sandwiches, salads, soups, and baked goods, all made with fresh, high-quality ingredients.
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