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Food & Beverage
Pizza

Benny's Franchise FDD, Costs & Fees (2026)

Benny's is a pizza restaurant franchise offering oversized New York-style pizza slices and whole pies, serving students, families and casual diners, and known for exceptionally large slices, simple menus and neighborhood-focused locations.

KEY FRANCHISE STATS

Franchisees

?

4
+
33%
33%
Franchise fee

?

$50,000
Investment

?

$138,000 - $480,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Sign up

Benny's is a quick-service pizza restaurant franchise specializing in oversized pizza served by the slice or as a whole pie. Its shops focus on straightforward pizza recipes and casual service, often in downtown and college settings.

Benny's began in 2011 in Blacksburg, Virginia, when college friends opened a pizza shop near Virginia Tech. The original Benny Marzano's introduced the brand's large pizza format and simple menu, drawing inspiration from traditional American slice shops.

The business later developed a franchise system while retaining locally distinctive restaurant names and designs. Its shops continue to serve large cheese and pepperoni slices, with other topping options, and some restaurants provide delivery and catering services.

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Initial investment

The initial investment required for a Benny's franchise is $138,000 - $480,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Lease & Utilities deposits $1,200 - $10,000
Leasehold Improvements, Construction and/or Remodeling $15,000 - $185,000
Furniture, Fixtures and Equipment $27,000 - $120,000
Signage $3,000 - $23,000
POS/Computer System $2,100 - $5,500, plus $100 - $125 monthly support fee
Initial Inventory $15,000 - $22,000
Professional Fees $4,000 - $20,000
Liquor Licensing $0 - $5,000
Grand Opening Advertising $500 - $5,000
Insurance $500 - $7,000
Security System $1,100 - $2,000
Operating Expenses / Additional Funds – 3 months $19,000 - $25,000
Total Estimated Initial Investment $138,400 to $479,500

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Type of Expenditure Amount
Initial Franchise Fee $50,000
Lease & Utilities deposits $1,200 - $10,000
Leasehold Improvements, Construction and/or Remodeling $15,000 - $185,000
Furniture, Fixtures and Equipment $27,000 - $120,000
Signage $3,000 - $23,000
POS/Computer System $2,100 - $5,500, plus $100 - $125 monthly support fee
Initial Inventory $15,000 - $22,000
Professional Fees $4,000 - $20,000
Liquor Licensing $0 - $5,000
Grand Opening Advertising $500 - $5,000
Insurance $500 - $7,000
Security System $1,100 - $2,000
Operating Expenses / Additional Funds – 3 months $19,000 - $25,000
Total Estimated Initial Investment $138,400 to $479,500

Franchise Disclosure Document

Below is Benny's's 2026 Franchise Disclosure Document. Sign up for free to view the document.

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Number of units

Benny's had 33 total units in 2026, of which 4 were franchised-owned and 29 company-owned.

Frequently Asked Questions

What is the royalty fee of
Benny's
?
What is the total investment of
Benny's
?
What is the initial franchise fee of
Benny's
?
What is the AUV of
Benny's
?

Competitors

Below are some of

Benny's

key competitors in the

Pizza

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Sign up
EBITDA
Sign up

4

New
+
33%
33%

5.00%

$138,000

-

$480,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

24

New
+
0%
0%

5.00%

$211,000

-

$706,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

15

New
+
0%
0%

5.00%

$315,000

-

$396,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

43

New
+
-4%
-4%

6.00%

$396,000

-

$582,000

n.a.

$1,067,000

$xxx,xxx

n.a.

xx%

n.a.

2819

New
+
1%
1%

7% to 9%

$32,000

-

$228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

7

New
+
-13%
-13%

4.25%

$224,000

-

$444,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

9

New
+
50%
50%

5.00%

$137,000

-

$539,000

n.a.

$1,049,000

$xxx,xxx

n.a.

xx%

n.a.

Benny's

Food & Beverage
Pizza
Franchisees

?

4
+
33%
33%
Franchise fee

?

$50,000
Investment

?

$138,000 - $480,000
Revenue (AUV)

?

Undisclosed
Sign up

$0

+
n.a.
n.a.
Operating Profit

?

n.a.

Sign up
Year of FDD

2026

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?

Revenue and profit (Item 19)
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Competitors

Below are some of Benny's's key competitors in the Pizza sector.

Benny's

Franchisees

?

4
+
33%
33%
Investment

?

$138,000 - $480,000
Revenue

?

Sign up
Undisclosed

$0

Angry Gene's Pizza

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$194,000 - $450,000
Revenue

?

Sign up
Undisclosed

$0

Tomaso's

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$145,000 - $282,000
Revenue

?

Sign up
Undisclosed

$0

Happy's Pizza

Franchisees

?

54
+
-4%
-4%
Investment

?

$264,000 - $619,000
Revenue

?

Sign up
Undisclosed

$1,069,000

Street Pizza

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,806,000 - $3,308,000
Revenue

?

Sign up
Undisclosed

$0

Cascadia Pizza Co.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$347,000 - $677,000
Revenue

?

Sign up
Undisclosed

$555,000

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Detailed investment costs

?

Revenue (AUV) and profits (Item 19)

?

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