Rocky Rococo Pizza and Pasta Franchise FDD, Costs & Fees (2026)
Rocky Rococo Pizza and Pasta offers a variety of pizzas and Italian dishes, focusing on fresh ingredients and a family-friendly atmosphere.
KEY FRANCHISE STATS
Franchisees
?
24
+
0%
0%
Franchise fee
?
$25,000
Investment
?
$211,000 - $706,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Rocky Rococo Pizza and Pasta is a Wisconsin-based pizza chain known for its signature pan-style pizza. Established in 1995 in Madison, Wisconsin, by Wayne Mosley and Roger Brown, the brand quickly gained a loyal following.
The company is now headquartered in Oconomowoc, Wisconsin, and began franchising in 1995.
The franchise specializes in pan-style pizza, offering generous portions and a variety of toppings. Its menu also includes pasta dishes, salads, breadsticks, and its popular pizza-by-the-slice option. Rocky Rococo's unique slice boxes are designed to keep pizza hot and fresh, catering to customers looking for a quick, satisfying meal.
What sets Rocky Rococo apart is its focus on quality and consistency. The dough is made fresh daily in each restaurant, using a 17-hour preparation process that gives it a signature flavor and texture. Many of the locations are company-owned, allowing for tighter quality control and a stronger support system for franchisees.
Initial investment
The initial investment required for a Rocky Rococo Pizza and Pasta franchise is
$211,000 - $706,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Equipment, Fixtures
$80,000 - $300,000
Leasehold Improvements
$80,000 - $325,000
Opening Inventory
$4,000 - $12,000
Security Deposits
$0 - $4,000
Promotion
$5,000
Pre-Opening Training
$1,000 - $5,000
Misc. (legal, permits)
$1,000 - $4,500
Additional Funds (3 mos.)
$10,000 - $20,000
Insurance
$5,000
Total
$211,000 - $705,500
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Equipment, Fixtures
$80,000 - $300,000
Leasehold Improvements
$80,000 - $325,000
Opening Inventory
$4,000 - $12,000
Security Deposits
$0 - $4,000
Promotion
$5,000
Pre-Opening Training
$1,000 - $5,000
Misc. (legal, permits)
$1,000 - $4,500
Additional Funds (3 mos.)
$10,000 - $20,000
Insurance
$5,000
Total
$211,000 - $705,500
Franchise Disclosure Document
Below is Rocky Rococo Pizza and Pasta's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Rocky Rococo Pizza and Pasta had 31 total units in 2025, of which 24 were franchised-owned and 7 company-owned.
Rocky Rococo Pizza and Pasta provides a comprehensive training program to equip franchisees with the knowledge and skills required to operate a successful location. The training is structured into the following key components:
Initial Training Program: This program is mandatory for new franchisees and covers all aspects of restaurant operations, including food preparation, customer service, inventory control, and employee management. It typically takes place at a certified training location and spans several weeks.
On-Site Opening Support: Rocky Rococo sends experienced representatives to the franchisee’s location during the opening period. This team provides hands-on assistance with final preparations, staff training, and initial operations to ensure a smooth launch.
Ongoing Training and Support: The franchise continues to offer refresher training, new product rollouts, and updates on operating procedures through periodic seminars, webinars, and site visits. This helps franchisees stay current with company standards and industry trends.
Territory Protection
Rocky Rococo Pizza and Pasta offers limited territory protection to its franchisees. According to the franchise disclosure document, the franchisor will grant a specific protected area within which it agrees not to operate or allow another franchisee to operate a similar business.
The size and scope of this territory are defined in the Franchise Agreement and vary based on market factors and location. However, this protection is not absolute.
Rocky Rococo reserves the right to sell products through alternative channels such as supermarkets, online platforms, or other distribution methods that may reach customers within a franchisee’s territory. Franchisees should carefully review their agreement to understand the exact terms and any exceptions that may apply.
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