Rocky Rococo Pizza and Pasta

Home
Food & Beverage
Pizza

Rocky Rococo Pizza and Pasta

Food & Beverage
Pizza

Rocky Rococo Pizza and Pasta Franchise FDD, Costs & Fees (2025)

Rocky Rococo Pizza and Pasta offers a variety of pizzas and Italian dishes, focusing on fresh ingredients and a family-friendly atmosphere.

Rocky Rococo Pizza and Pasta is a Wisconsin-based pizza chain known for its signature pan-style pizza. Established in 1995 in Madison, Wisconsin, by Wayne Mosley and Roger Brown, the brand quickly gained a loyal following.

The company is now headquartered in Oconomowoc, Wisconsin, and began franchising in 1995.

The franchise specializes in pan-style pizza, offering generous portions and a variety of toppings. Its menu also includes pasta dishes, salads, breadsticks, and its popular pizza-by-the-slice option. Rocky Rococo's unique slice boxes are designed to keep pizza hot and fresh, catering to customers looking for a quick, satisfying meal.

What sets Rocky Rococo apart is its focus on quality and consistency. The dough is made fresh daily in each restaurant, using a 17-hour preparation process that gives it a signature flavor and texture. Many of the locations are company-owned, allowing for tighter quality control and a stronger support system for franchisees.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Equipment, Fixtures $80,000 - $300,000
Leasehold Improvements $80,000 - $325,000
Opening Inventory $4,000 - $12,000
Security Deposits $0 - $4,000
Promotion $5,000
Pre-Opening Training $1,000 - $5,000
Misc. (legal, permits) $1,000 - $4,500
Additional Funds (3 mos.) $10,000 - $20,000
Insurance $5,000
Total $211,000 - $705,500
Type of Expenditure Amount
Initial Franchise Fee $25,000
Equipment, Fixtures $80,000 - $300,000
Leasehold Improvements $80,000 - $325,000
Opening Inventory $4,000 - $12,000
Security Deposits $0 - $4,000
Promotion $5,000
Pre-Opening Training $1,000 - $5,000
Misc. (legal, permits) $1,000 - $4,500
Additional Funds (3 mos.) $10,000 - $20,000
Insurance $5,000
Total $211,000 - $705,500

Franchise Disclosure Document

Number of units

Training

Rocky Rococo Pizza and Pasta provides a comprehensive training program to equip franchisees with the knowledge and skills required to operate a successful location. The training is structured into the following key components:

  1. Initial Training Program: This program is mandatory for new franchisees and covers all aspects of restaurant operations, including food preparation, customer service, inventory control, and employee management. It typically takes place at a certified training location and spans several weeks.
  2. On-Site Opening Support: Rocky Rococo sends experienced representatives to the franchisee’s location during the opening period. This team provides hands-on assistance with final preparations, staff training, and initial operations to ensure a smooth launch.
  3. Ongoing Training and Support: The franchise continues to offer refresher training, new product rollouts, and updates on operating procedures through periodic seminars, webinars, and site visits. This helps franchisees stay current with company standards and industry trends.

Territory Protection

Rocky Rococo Pizza and Pasta offers limited territory protection to its franchisees. According to the franchise disclosure document, the franchisor will grant a specific protected area within which it agrees not to operate or allow another franchisee to operate a similar business.

The size and scope of this territory are defined in the Franchise Agreement and vary based on market factors and location. However, this protection is not absolute.

Rocky Rococo reserves the right to sell products through alternative channels such as supermarkets, online platforms, or other distribution methods that may reach customers within a franchisee’s territory. Franchisees should carefully review their agreement to understand the exact terms and any exceptions that may apply.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
1995
Franchisees

?

24
+
0%
0%
Franchise fee

?

$25,000
Investment

?

$211,000 - $706,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

Upgrade
Download FDD
Download
Download
Buy this FDD for $49

You have 0 FDDs left to download this month

Serious about franchising?

Sign up to get access to:

2,500+ franchises

?

Essential financial data

?

Detailed investment

?

View 1 FDD

?

Sign up for free
Need more data?

Upgrade to Pro to get access to:

Revenue, profit margins and more

?

Passive and home-based franchises

?

Download 2,500+ FDDs
Upgrade to Pro
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Competitors

Below are some of

Rocky Rococo Pizza and Pasta

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

24

New
+
0%
0%

$25,000

$211,000

$706,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
-9%
-9%

$35,000

$369,000

$940,000

n.a.

$804,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3705

New
+
3%
3%

$20,000

$447,000

$1,817,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-4%
-4%

$50,000

$1,031,000

$3,306,000

n.a.

$1,510,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2819

New
+
1%
1%

$7,500

$32,000

$228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$25,000

$237,000

$533,000

n.a.

$730,000

$xxx,xxx

60.0%

xx%

n.a.

17.2%

xx%

n.a.

42

New
+
-5%
-5%

$25,000

$121,000

$350,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
-6%
-6%

$45,000

$1,672,000

$2,493,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

494

New
+
-1%
-1%

$25,000

$292,000

$567,000

n.a.

$805,000

$xxx,xxx

70.2%

xx%

n.a.

n.a.

xx%

n.a.

86

New
+
5%
5%

$30,000

$859,000

$1,247,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

192

New
+
-4%
-4%

$15,000

$109,000

$236,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

16

New
+
0%
0%

$39,000

$204,000

$592,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

51

New
+
50%
50%

$30,000

$191,000

$641,000

n.a.

$824,000

$xxx,xxx

67.3%

xx%

n.a.

n.a.

xx%

n.a.

2752

New
+
4%
4%

$25,000

$111,000

$853,000

n.a.

$1,068,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
12%
12%

$20,000

$145,000

$1,568,000

n.a.

$472,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

113

New
+
9%
9%

$30,000

$206,000

$673,000

n.a.

$1,193,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$810,000

$1,240,000

n.a.

$2,009,000

$xxx,xxx

74.2%

xx%

n.a.

n.a.

xx%

n.a.

87

New
+
30%
30%

$50,000

$2,143,000

$3,837,000

n.a.

$2,611,000

$xxx,xxx

76.5%

xx%

n.a.

n.a.

xx%

n.a.

9

New
+
0%
0%

$35,000

$943,000

$1,709,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
66%
66%

$30,000

$290,000

$551,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
40%
40%

$49,500

$449,000

$891,000

n.a.

$908,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

299

New
+
13%
13%

$30,000

$477,000

$983,000

n.a.

$1,015,000

$xxx,xxx

75.0%

xx%

n.a.

n.a.

xx%

n.a.

37

New
+
3%
3%

$35,000

$439,000

$1,501,000

n.a.

$874,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
-12%
-12%

$40,000

$323,000

$1,359,000

n.a.

$842,000

$xxx,xxx

70.1%

xx%

n.a.

11.2%

xx%

n.a.

33

New
+
18%
18%

$39,000

$87,000

$549,000

n.a.

$489,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-9%
-9%

$49,000

$438,000

$1,253,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

101

New
+
-9%
-9%

$25,000

$304,000

$808,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$15,000

$255,000

$734,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

197

New
+
42%
42%

$20,000 to $35,000

$207,000

$946,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

48

New
+
-2%
-2%

$35,000

$312,000

$1,485,000

n.a.

$807,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
50%
50%

$30,000

$406,000

$1,148,000

n.a.

$2,223,000

$xxx,xxx

77.3%

xx%

n.a.

15.2%

xx%

n.a.

0

New
+
n.a.
n.a.

$39,500

$403,000

$536,000

n.a.

$1,126,000

$xxx,xxx

53.0%

xx%

n.a.

15.0%

xx%

n.a.

72

New
+
-16%
-16%

$30,000

$156,000

$331,000

n.a.

$784,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
-2%
-2%

$20,000

$214,000

$690,000

n.a.

$676,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1001

New
+
-13%
-13%

$25,000

$367,000

$733,000

n.a.

$616,000

$xxx,xxx

68.8%

xx%

n.a.

15.2%

xx%

n.a.

1114

New
+
9%
9%

$25,000

$287,000

$807,000

n.a.

$886,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-9%
-9%

$25,000

$329,000

$908,000

n.a.

$1,084,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

9

New
+
50%
50%

$30,000

$137,000

$539,000

n.a.

$1,049,000

$xxx,xxx

63.4%

xx%

n.a.

n.a.

xx%

n.a.

409

New
+
15%
15%

$25,000

$347,000

$1,092,000

n.a.

$1,028,000

$xxx,xxx

73.0%

xx%

n.a.

n.a.

xx%

n.a.

56

New
+
2%
2%

$25,000

$1,431,000

$2,595,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6751

New
+
5%
5%

$10,000

$107,000

$744,000

n.a.

$1,279,000

$xxx,xxx

n.a.

xx%

n.a.

10.7%

xx%

n.a.

12

New
+
0%
0%

$30,000

$860,000

$1,355,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
0%
0%

$20,000

$301,000

$489,000

n.a.

$586,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$1,336,000

$7,506,000

n.a.

$2,211,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

125

New
+
3%
3%

$30,000

$542,000

$1,038,000

n.a.

$958,000

$xxx,xxx

68.5%

xx%

n.a.

9.5%

xx%

n.a.

12

New
+
-20%
-20%

$50,000

$720,000

$5,375,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

259

New
+
-12%
-12%

$15,000 to $30,000

$242,000

$1,019,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5214

New
+
-2%
-2%

$25,000

$462,000

$2,054,000

n.a.

$969,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-13%
-13%

$25,000

$224,000

$444,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

26

New
+
-10%
-10%

$45,000

$488,000

$1,133,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
20%
20%

$30,000

$510,000

$690,000

n.a.

$983,000

$xxx,xxx

71.4%

xx%

n.a.

7.4%

xx%

n.a.

254

New
+
-14%
-14%

$30,000

$667,000

$1,143,000

n.a.

$1,286,000

$xxx,xxx

80.6%

xx%

n.a.

n.a.

xx%

n.a.

9

New
+
80%
80%

$40,000

$106,000

$729,000

n.a.

$957,000

$xxx,xxx

65.4%

xx%

n.a.

n.a.

xx%

n.a.

33

New
+
-27%
-27%

$40,000

$207,000

$2,484,000

n.a.

$2,081,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

212

New
+
3%
3%

$30,000

$2,102,000

$4,910,000

n.a.

$2,063,000

$xxx,xxx

72.2%

xx%

n.a.

14.1%

xx%

n.a.

103

New
+
7%
7%

$25,000

$279,000

$630,000

n.a.

$816,000

$xxx,xxx

72.8%

xx%

n.a.

21.0%

xx%

n.a.

10

New
+
-17%
-17%

$45,000

$980,000

$1,571,000

n.a.

$1,758,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

23

New
+
-58%
-58%

$30,000

$239,000

$590,000

n.a.

$934,000

$xxx,xxx

71.0%

xx%

n.a.

n.a.

xx%

n.a.

394

New
+
9%
9%

$30,000

$573,000

$786,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-11%
-11%

$40,000

$609,000

$2,056,000

n.a.

$1,805,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

161

New
+
-2%
-2%

$50,000

$1,688,000

$4,832,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Pizza Twist

Pizza Twist is a pizza franchise known for its unique fusion flavors, offering traditional and Indian-style pizzas with vegan, gluten-free, and halal options.

Franchisees

?

73
+
66%
66%
Investment

?

$290,000 - $551,000
Food & Beverage
Pizza

Paulie Gee's

Paulie Gee's is a pizzeria franchise known for its artisanal, wood-fired pizzas made with fresh ingredients, offering a cozy dining experience.

Franchisees

?

5
+
25%
25%
Investment

?

$255,000 - $734,000
Food & Beverage
Pizza

Slice House by Tony Gemignani

Slice House by Tony Gemignani is a pizza franchise offering a variety of regional styles, including New York, Sicilian, and Detroit-style pizzas.

Franchisees

?

3
+
50%
50%
Investment

?

$406,000 - $1,148,000
Food & Beverage
Pizza

East of Chicago Pizza

East of Chicago Pizza is a pizza franchise known for its signature pan, thin, and stuffed crust pizzas with a variety of toppings.

Franchisees

?

60
+
-2%
-2%
Investment

?

$214,000 - $690,000
Food & Beverage
Pizza

Mellow Mushroom

Mellow Mushroom is a pizza franchise known for its stone-baked pizzas, craft beers, and eclectic, artistic restaurant atmosphere.

Franchisees

?

161
+
-2%
-2%
Investment

?

$1,688,000 - $4,832,000
Food & Beverage
Pizza

Russo's New York Pizzeria

Russo’s New York Pizzeria is a pizza franchise serving authentic New York-style pizzas, pastas, and Italian dishes in a casual dining setting.

Franchisees

?

37
+
3%
3%
Investment

?

$439,000 - $1,501,000
Food & Beverage
Pizza
Franchises by industry
Business Services
Education
Pets
Senior Care
Recreation
Financial Services
Beauty
Food & Beverage
Home Services
Healthcare
Fitness
Automotive
Retail
Popular searches
All franchisesAll industriesNew brands
Company
Log inLog outSign upPricingTerms and ConditionsPrivacy Policy
Any information on Franchise Payback (franchisepayback.com) has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented therein. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this website constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content on Franchise Payback is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this website before making any decisions. See terms for more information.
© 2025 Franchise Payback. All Rights Reserved.