Pizza Pit Franchise FDD, Costs & Fees (2025)

Pizza Pit serves a variety of specialty pizzas, wings, and sandwiches, focusing on fresh ingredients and a family-friendly dining experience.

Pizza Pit is a quick-service pizza franchise known for handcrafted, oven-toasted sandwiches, chicken wings, and made-from-scratch pizzas. It was founded in 1969 in Madison, Wisconsin, to fill a gap in the local pizza market. Today, the company is headquartered in McFarland, Wisconsin, and operates under the name SB Acquisition, LLC.

Pizza Pit began franchising on May 1, 2000, and has since grown to around 15 independently owned locations across Wisconsin and Iowa. The brand has served over 35 million pizzas, building a reputation for quality, consistency, and fast delivery. Its slogan, “Fresh, Fast, and Hot Delivery,” reflects its commitment to customer satisfaction and convenience.

Pizza Pit sets itself apart by offering handmade dough, signature sauce, 100 percent real Wisconsin cheese, and fresh-cut toppings at every location. With lower franchise fees and royalties than many national competitors, and strong operational support, Pizza Pit appeals to entrepreneurs looking for a proven, locally rooted brand with a streamlined business model.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Pizza Pit offers 3 types of franchises:

Type of Expenditure Amount
Regional Mall $246,850 to $408,040
Freestanding Mall $248,080 to $443,640
Merged Business Unit $224,280 to $400,140

We are summarizing below the main costs associated with opening a Pizza Pit freestanding mall Franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Franchise Fee $25,000
Furniture, Fixtures and Equipment $68,500 - $134,000
Decor and Signage $8,000 - $15,000
Opening Inventory and Supplies $4,000 - $10,000
Delivery Vehicle $36,000 - $55,000
Leasehold Improvements $30,000 - $85,000
Lease and Utility Deposits $1,500 - $5,500
Expenses Related to Employee Training $8,000 - $18,000
Grand Opening Program $7,580 - $15,140
Additional Funds (First 3 Months of Operations) $46,000
Licenses, Bonds and Permits $300 - $2,500
Architectural, Engineer and Design Fees $1,200 - $10,000
Insurance (Annual Amount) $12,000 - $18,000
Total Estimated Range $248,080 - $443,640

Franchise Disclosure Document

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Training

Pizza Pit offers a detailed and structured training program to ensure franchisees are well-prepared for operations. Here are the training components provided by the Franchisor:

  1. Initial Training Program
    A four- to six-week training course is required for a principal owner (holding at least 25% ownership) before the business opens. This program covers all aspects of running a Pizza Pit franchise, including financial controls, marketing, labor deployment, and quality maintenance. Training is conducted at the Franchisor’s headquarters or another designated location, and all associated costs such as travel and accommodation are the responsibility of the franchisee.
  2. On-Site Opening Support
    During the first two weeks of operation, the Franchisor provides on-site assistance through its representatives to help launch the franchise smoothly. This includes helping to establish standard operating procedures and training on-site personnel. The franchisee covers the reasonable expenses incurred by the Franchisor's representatives.
  3. Refresher and Retraining Programs
    Refresher courses and retraining may be required by the Franchisor at any time for existing or renewing franchisees. These programs aim to keep franchisees updated on operational improvements and industry trends. Participation is at the franchisee’s expense and conducted at a location specified by the Franchisor.

Territory Protection

Pizza Pit provides its franchisees with limited territory protection through a concept known as the "Primary Marketing Area." During the agreement term, the franchisor agrees not to operate or grant a franchise for another Pizza Pit unit within the franchisee’s designated area—provided the franchisee is not in default.

However, this territorial right is contingent on the franchisee maintaining compliance with the agreement terms. Additionally, before opening a new unit in that area, the franchisor must offer the existing franchisee the opportunity to establish it first, under the then-current franchise agreement.

The franchisee is also restricted from offering delivery services outside their Primary Marketing Area. These protections aim to balance exclusivity with performance expectations, ensuring market stability while preserving the franchisor’s flexibility to grow.

Number of units

2024
Franchised units

8

7

7

Company-owned units

0

0

0

Total units

8

7

7

Competitors

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$290,000
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66%
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Paulie Gee's

Investment required
$255,000
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$734,000
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25%
25%

Slice House by Tony Gemignani

Investment required
$406,000
-
$1,148,000
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3
+
50%
50%

East of Chicago Pizza

Investment required
$214,000
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$690,000
Franchisees
60
+
-2%
-2%

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