Pizza Pit is a quick-service pizza franchise known for handcrafted, oven-toasted sandwiches, chicken wings, and made-from-scratch pizzas. It was founded in 1969 in Madison, Wisconsin, to fill a gap in the local pizza market. Today, the company is headquartered in McFarland, Wisconsin, and operates under the name SB Acquisition, LLC.
Pizza Pit began franchising on May 1, 2000, and has since grown to around 15 independently owned locations across Wisconsin and Iowa. The brand has served over 35 million pizzas, building a reputation for quality, consistency, and fast delivery. Its slogan, “Fresh, Fast, and Hot Delivery,” reflects its commitment to customer satisfaction and convenience.
Pizza Pit sets itself apart by offering handmade dough, signature sauce, 100 percent real Wisconsin cheese, and fresh-cut toppings at every location. With lower franchise fees and royalties than many national competitors, and strong operational support, Pizza Pit appeals to entrepreneurs looking for a proven, locally rooted brand with a streamlined business model.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pizza Pit offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Pizza Pit freestanding mall Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Pizza Pit offers a detailed and structured training program to ensure franchisees are well-prepared for operations. Here are the training components provided by the Franchisor:
Pizza Pit provides its franchisees with limited territory protection through a concept known as the "Primary Marketing Area." During the agreement term, the franchisor agrees not to operate or grant a franchise for another Pizza Pit unit within the franchisee’s designated area—provided the franchisee is not in default.
However, this territorial right is contingent on the franchisee maintaining compliance with the agreement terms. Additionally, before opening a new unit in that area, the franchisor must offer the existing franchisee the opportunity to establish it first, under the then-current franchise agreement.
The franchisee is also restricted from offering delivery services outside their Primary Marketing Area. These protections aim to balance exclusivity with performance expectations, ensuring market stability while preserving the franchisor’s flexibility to grow.
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