Alloy Personal Training

Alloy Personal Training Franchise FDD, Costs & Fees (2025)

Alloy Personal Training delivers tailored fitness programs with expert guidance, empowering clients to achieve their health and wellness goals effectively.

Alloy Personal Training is a leading fitness franchise specializing in high-impact, personalized workout programs. Founded in 1992 in Dallas, Texas, Alloy has established itself as a pioneer in the personal training industry.

Headquartered in Dallas, the franchise began its expansion into the franchising realm in 2017, aiming to bring its proven fitness methodologies to a wider audience.

Alloy Personal Training offers a unique approach to fitness with its focus on individualized training programs and cutting-edge workout technology.

The franchise emphasizes results-driven, one-on-one training sessions and small group workouts, providing clients with tailored fitness solutions that cater to their specific needs and goals. This personalized approach sets Alloy apart from other fitness franchises, which often use more generalized or one-size-fits-all programs.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$60,000
Rent – 3 Months	$14,400-$31,800
Lease and Utility Security Deposits	$4,000-$7,500
Architect/Project Management	$10,000-$27,500
Leasehold Improvements	$37,500-$146,200
Furniture, Fixtures and Equipment	$18,000-$92,000
Signage	$12,000-$43,200
Initial Inventory	$250-$500
Permits and Licenses	$1,000-$3,000
Insurance – 3 Months of Annual Premium	$600-$1,500
Grand Opening Marketing	$30,000-$40,000
Training Expenses	$1,660-$3,350
Computer System	$2,150-$3,000
Professional Fees	$5,000-$10,000
Office Supplies	$300-$1,000
Miscellaneous	$1,500-$2,500
Additional Funds – 3 Months	$15,000-$55,000
Total	$213,360-$528,050

Type of Expenditure	Amount
Initial Franchise Fee	$60,000
Rent – 3 Months	$14,400-$31,800
Lease and Utility Security Deposits	$4,000-$7,500
Architect/Project Management	$10,000-$27,500
Leasehold Improvements	$37,500-$146,200
Furniture, Fixtures and Equipment	$18,000-$92,000
Signage	$12,000-$43,200
Initial Inventory	$250-$500
Permits and Licenses	$1,000-$3,000
Insurance – 3 Months of Annual Premium	$600-$1,500
Grand Opening Marketing	$30,000-$40,000
Training Expenses	$1,660-$3,350
Computer System	$2,150-$3,000
Professional Fees	$5,000-$10,000
Office Supplies	$300-$1,000
Miscellaneous	$1,500-$2,500
Additional Funds – 3 Months	$15,000-$55,000
Total	$213,360-$528,050

Franchise Disclosure Document

Number of units

Training

Alloy Personal Training Franchise offers a comprehensive training program designed to equip franchisees with the tools and knowledge needed to successfully operate a fitness center. Here’s a breakdown of the training provided:

Initial Training: Franchisees undergo an extensive initial training program, which typically includes both classroom instruction and hands-on practice. This training covers the Alloy fitness system, operational procedures, client management, and the use of proprietary fitness technology. The goal is to ensure that franchisees fully understand the Alloy methodology and can effectively implement it in their locations.
Ongoing Support: Alloy Personal Training provides continuous support to franchisees through regular updates, workshops, and additional training sessions. This ongoing education helps franchisees stay current with industry trends, new fitness techniques, and updates to the Alloy system.
Marketing and Business Development: Franchisees receive training on marketing strategies and business development to help them attract and retain clients. This includes guidance on local marketing efforts, social media, and promotional events.
Operational Guidance: Franchisees are trained on the day-to-day operations of running a fitness center, including scheduling, staffing, client consultations, and maintaining the facility. The training ensures that franchisees are prepared to manage their business efficiently and deliver high-quality fitness services.

Territory Protection

Alloy Personal Training franchise offers territory protection to its franchisees, ensuring that each location has a defined geographic area in which it operates exclusively.

This protection helps franchisees avoid direct competition from other Alloy franchises within their designated territories, allowing them to build and maintain a strong client base without concerns about market saturation.

The territory protection policy is designed to foster a collaborative environment among franchisees and maximize the potential for each location's success. By clearly defining and safeguarding territories, Alloy Personal Training supports franchisees in achieving their business goals and establishing a prominent presence in their respective markets.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2019

Franchisees

1400%

Franchise fee

$60,000

Investment

$213,000 - $528,000

Revenue (AUV)

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$422,000

n.a.

Operating Profit

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n.a.

Home based

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Passive investment

Yes

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Yes

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Competitors

Below are some of

Alloy Personal Training

key competitors in the

Fitness Studios

sector.

Franchise

Upgrade

New

1400%

$60,000

$213,000

$528,000

$422,000

n.a.

AKT

$200K - $500K