Wonderly Lights is an outdoor lighting franchise offering seasonal holiday displays, permanent architectural lighting, and landscape illumination, serving homeowners and commercial properties, and known for full-service design, professional installation, and hassle-free removal and storage that keep properties festive year-round.
KEY FRANCHISE STATS
Franchisees
?
39
+
179%
179%
Franchise fee
?
$29,500
Investment
?
$124,000 - $142,000
Revenue (AUV)
?
Undisclosed
$105,000
+
n.a.
n.a.
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Wonderly Lights is a home-services franchise specializing in premium outdoor lighting for homes and businesses. The brand offers full-service holiday light installation, removal, storage, and maintenance, along with permanent and landscape lighting solutions.
Customers choose the brand for its stylish designs, professional results, and a hassle-free experience that eliminates the risks and time involved with decorating on their own.
The company was founded in 2022 and began franchising immediately under the ownership of Buzz Franchise Brands. Wonderly Lights is headquartered in Virginia Beach, Virginia.
The franchise has grown quickly across the United States, offering both seasonal and year-round business models that allow franchisees to operate either as a holiday-focused business or a full-service lighting provider.
Wonderly Lights stands out in the lighting and home-services sector through its streamlined, tech-driven operating model. Franchisees use advanced scheduling, job management, and billing systems designed to simplify operations and increase efficiency.
Initial investment
The initial investment required for a Wonderly Lights franchise is
$124,000 - $142,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$29,500
Mailer Program Set-Up Fee
$1,000
Mailing List Fee
$375
Postcard Fees
$12,900
SEO Fees
$3,600
Digital Marketing Fees
$24,000
Start Up Inventory Package – Lights, Greenery, Bows, etc.
$27,285
Start Up Equipment Package – Tools, Ladders, Safety Equipment, etc.
$5,447
Trailer (including decals and upfit, but excluding shipping)
$8,951
Financial Management Training
$200 to $600
Initial Training Expenses
$1,000 to $2,000
Insurances
$1,800 to $3,600
Professional Fees
$300 to $1,000
Licenses & Certifications
$0 to $1,500
Integrated Business Management Fee
$395 to $1,185
Chatbot Fee
$500 to $1,500
Bookkeeping Services
$350 to $1,185
Computer, Internet Devices, Phones, Software Setup
$0 to $1,800
Additional Funds for 3 Months
$6,000 to $15,000
Total Estimated Investment – Single Franchise
$123,603 to $142,428
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Type of Expenditure
Amount
Initial Franchise Fee
$29,500
Mailer Program Set-Up Fee
$1,000
Mailing List Fee
$375
Postcard Fees
$12,900
SEO Fees
$3,600
Digital Marketing Fees
$24,000
Start Up Inventory Package – Lights, Greenery, Bows, etc.
$27,285
Start Up Equipment Package – Tools, Ladders, Safety Equipment, etc.
$5,447
Trailer (including decals and upfit, but excluding shipping)
$8,951
Financial Management Training
$200 to $600
Initial Training Expenses
$1,000 to $2,000
Insurances
$1,800 to $3,600
Professional Fees
$300 to $1,000
Licenses & Certifications
$0 to $1,500
Integrated Business Management Fee
$395 to $1,185
Chatbot Fee
$500 to $1,500
Bookkeeping Services
$350 to $1,185
Computer, Internet Devices, Phones, Software Setup
$0 to $1,800
Additional Funds for 3 Months
$6,000 to $15,000
Total Estimated Investment – Single Franchise
$123,603 to $142,428
Franchise Disclosure Document
Below is Wonderly Lights's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Wonderly Lights had 40 total units in 2025, of which 39 were franchised-owned and 1 company-owned.
Wonderly Lights® provides franchisees with a multi-phase training program tailored to whether the business operates year-round or seasonally. The training is mandatory and includes both virtual and in-person components to prepare franchisees for successful business operation. Below are the training programs offered by the Franchisor:
Initial Training Program Franchisees must complete either 44 hours (Year-Round Business) or 39 hours (Seasonal Business) of remote training, which includes self-paced online modules and virtual classroom sessions. This is followed by 5 days (Year-Round) or 3 days (Seasonal) of in-person classroom and field training in Virginia Beach, Virginia.
Testing and Certification After completing the training, the franchisee and their Designated Manager must pass a comprehensive test based on the Operations Manual. If they fail, they must retake the training at their own expense.
Advanced Training Wonderly Lights® may also require attendance at one- to two-day advanced training programs focused on enhancing business management skills and introducing new services or products. Although these sessions are provided at no additional fee, franchisees must cover all related expenses.
Territory Protection
Wonderly Lights® provides its franchisees with an exclusive geographic territory, as outlined in their Franchise Agreement. This area typically includes up to 25,000 targeted households, defined as single-family homes with a household income over $100,000.
Within this territory, the Franchisor agrees not to grant additional Wonderly Lights franchises or operate similar company-owned businesses, provided the franchisee remains in compliance with the agreement.
The franchisee is expected to market and deliver services solely within their assigned territory, using only Franchisor-approved materials. Other franchisees are not permitted to solicit customers within your territory, although Wonderly Lights® retains the right to manage national or regional accounts directly.
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