Iron Bull provides fitness equipment and training solutions, offering high-quality products and support for individuals and businesses looking to enhance their fitness facilities.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$54,900
Investment
?
$401,000 - $2,112,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Iron Bullis a family-focused entertainment franchise that launched its flagship VR and gaming arenas in 2023, headquartered in Monroe, Wisconsin. The company built its model around immersive simulators—dubbed “tanks”—and themed game rooms branded as Iron Bull Arenas, designed for group fun and competitive play.
The franchise began accepting franchisees in 2023, with opportunities marketed online and through outreach channels like Iron Bull Carts. Prospective owners can apply via the franchisor website, and once approved, receive comprehensive support that spans design, construction, equipment installation, and a full training and trial program.
Iron Bull stands out from competitors by offering a turnkey experience: from architectural planning to operational training, plus lifetime support on their proprietary hardware and software systems. Its focus on high-engagement, tech-driven gaming environments gives it a unique edge in the entertainment franchise sector.
Initial investment
The initial investment required for a Iron Bull franchise is
$401,000 - $2,112,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$54,900
Initial training
$2,000 - $6,000
Initial training (travel & lodging)
$100 - $3,500
Site review
$1,000
Real estate improvements
$50,000 - $500,000
Rent (3 months + deposit)
$10,000 - $80,000
Architectural/Engineering fees
$5,000 - $15,000
Equipment, furniture, fixtures, décor, and supplies
$95,000 - $298,000
POS system, computer hardware, and software
$500 - $5,000
Security and compliance monitoring cameras
$1,000 - $10,000
Signs
$5,500 - $25,000
Miscellaneous opening costs
$2,500 - $20,000
Opening inventory
$150,000 - $1,000,000
Grand opening assistance expenses
$2,000 - $4,000
Grand opening marketing
$10,000 - $25,000
Advertising (3 months)
$5,000 - $20,000
Additional funds
$1,500 - $40,000
Post termination security deposit
$5,000
Total
$401,000 - $2,112,400
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Type of Expenditure
Amount
Initial franchise fee
$54,900
Initial training
$2,000 - $6,000
Initial training (travel & lodging)
$100 - $3,500
Site review
$1,000
Real estate improvements
$50,000 - $500,000
Rent (3 months + deposit)
$10,000 - $80,000
Architectural/Engineering fees
$5,000 - $15,000
Equipment, furniture, fixtures, décor, and supplies
$95,000 - $298,000
POS system, computer hardware, and software
$500 - $5,000
Security and compliance monitoring cameras
$1,000 - $10,000
Signs
$5,500 - $25,000
Miscellaneous opening costs
$2,500 - $20,000
Opening inventory
$150,000 - $1,000,000
Grand opening assistance expenses
$2,000 - $4,000
Grand opening marketing
$10,000 - $25,000
Advertising (3 months)
$5,000 - $20,000
Additional funds
$1,500 - $40,000
Post termination security deposit
$5,000
Total
$401,000 - $2,112,400
Franchise Disclosure Document
Below is Iron Bull's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Iron Bull had 0 total units in 2023, of which 0 were franchised-owned and 0 company-owned.
Iron Bull provides a structured initial training program aimed at equipping franchisees with the knowledge required to run a successful powersports and outdoor recreation business. Attendance at this training is mandatory and subject to a fee, and franchisees are responsible for their own travel and accommodation expenses.
Initial Training Program: Iron Bull charges $500 per person, per day for up to 8 attendees to participate in its initial training program. This program covers the essential operations and business practices necessary to run an Iron Bull franchise.
Grand Opening Assistance: As part of the onboarding, Iron Bull requires the purchase of a grand opening marketing package, costing between $10,000 and $25,000 depending on territory specifics. Additionally, one company representative is assigned to assist at the franchise location for up to three days during the opening period, with a service fee of $2,000. Iron Bull covers the representative’s travel, food, and lodging costs for this assistance.
Territory Protection
Iron Bull grants franchisees an exclusive territory, generally a 15-mile radius, within which no other franchise or company-owned location will operate under the Iron Bull brand. The exact boundaries are defined in the franchise agreement based on population and business density.
However, the franchisor retains the right to sell and market products within any territory through online channels, apps, and national accounts. While franchisees may earn a portion of these sales, the territory is not protected from this indirect competition.
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