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Iron Bull

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Iron Bull

Iron Bull Franchise FDD, Costs & Fees (2025)

Iron Bull provides fitness equipment and training solutions, offering high-quality products and support for individuals and businesses looking to enhance their fitness facilities.

Iron Bull is a family-focused entertainment franchise that launched its flagship VR and gaming arenas in 2023, headquartered in Monroe, Wisconsin. The company built its model around immersive simulators—dubbed “tanks”—and themed game rooms branded as Iron Bull Arenas, designed for group fun and competitive play.

The franchise began accepting franchisees in 2023, with opportunities marketed online and through outreach channels like Iron Bull Carts. Prospective owners can apply via the franchisor website, and once approved, receive comprehensive support that spans design, construction, equipment installation, and a full training and trial program.

Iron Bull stands out from competitors by offering a turnkey experience: from architectural planning to operational training, plus lifetime support on their proprietary hardware and software systems. Its focus on high-engagement, tech-driven gaming environments gives it a unique edge in the entertainment franchise sector.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial franchise fee $54,900
Initial training $2,000 - $6,000
Initial training (travel & lodging) $100 - $3,500
Site review $1,000
Real estate improvements $50,000 - $500,000
Rent (3 months + deposit) $10,000 - $80,000
Architectural/Engineering fees $5,000 - $15,000
Equipment, furniture, fixtures, décor, and supplies $95,000 - $298,000
POS system, computer hardware, and software $500 - $5,000
Security and compliance monitoring cameras $1,000 - $10,000
Signs $5,500 - $25,000
Miscellaneous opening costs $2,500 - $20,000
Opening inventory $150,000 - $1,000,000
Grand opening assistance expenses $2,000 - $4,000
Grand opening marketing $10,000 - $25,000
Advertising (3 months) $5,000 - $20,000
Additional funds $1,500 - $40,000
Post termination security deposit $5,000
Total $401,000 - $2,112,400
Type of Expenditure Amount
Initial franchise fee $54,900
Initial training $2,000 - $6,000
Initial training (travel & lodging) $100 - $3,500
Site review $1,000
Real estate improvements $50,000 - $500,000
Rent (3 months + deposit) $10,000 - $80,000
Architectural/Engineering fees $5,000 - $15,000
Equipment, furniture, fixtures, décor, and supplies $95,000 - $298,000
POS system, computer hardware, and software $500 - $5,000
Security and compliance monitoring cameras $1,000 - $10,000
Signs $5,500 - $25,000
Miscellaneous opening costs $2,500 - $20,000
Opening inventory $150,000 - $1,000,000
Grand opening assistance expenses $2,000 - $4,000
Grand opening marketing $10,000 - $25,000
Advertising (3 months) $5,000 - $20,000
Additional funds $1,500 - $40,000
Post termination security deposit $5,000
Total $401,000 - $2,112,400

Iron Bull

2023

Franchise Disclosure Document

Number of units

Training

Iron Bull provides a structured initial training program aimed at equipping franchisees with the knowledge required to run a successful powersports and outdoor recreation business. Attendance at this training is mandatory and subject to a fee, and franchisees are responsible for their own travel and accommodation expenses.

  1. Initial Training Program:
    Iron Bull charges $500 per person, per day for up to 8 attendees to participate in its initial training program. This program covers the essential operations and business practices necessary to run an Iron Bull franchise.
  2. Grand Opening Assistance:
    As part of the onboarding, Iron Bull requires the purchase of a grand opening marketing package, costing between $10,000 and $25,000 depending on territory specifics. Additionally, one company representative is assigned to assist at the franchise location for up to three days during the opening period, with a service fee of $2,000. Iron Bull covers the representative’s travel, food, and lodging costs for this assistance.

Territory Protection

Iron Bull grants franchisees an exclusive territory, generally a 15-mile radius, within which no other franchise or company-owned location will operate under the Iron Bull brand. The exact boundaries are defined in the franchise agreement based on population and business density.

However, the franchisor retains the right to sell and market products within any territory through online channels, apps, and national accounts. While franchisees may earn a portion of these sales, the territory is not protected from this indirect competition.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2023
Franchisees

?

0
+
n.a.
n.a.
Franchise fee

?

$54,900
Investment

?

$401,000 - $2,112,000
Revenue (AUV)

?

Undisclosed
Sign up

$0

+
n.a.
n.a.
Operating Profit

?

Sign up

n.a.

Home based

?

Sign up
Passive investment

?

Sign up
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Competitors

Below are some of

Iron Bull

key competitors in the

Other Business Services

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

0

New
+
n.a.
n.a.

$54,900

$401,000

$2,112,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
44%
44%

$35,000

$49,000

$353,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
-9%
-9%

$25,000

$87,000

$113,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
n.a.
n.a.

$49,500

$210,000

$331,000

n.a.

$1,189,000

$xxx,xxx

87.7%

xx%

n.a.

n.a.

xx%

n.a.

70

New
+
-4%
-4%

$40,000

$63,000

$68,000

n.a.

$77,000

$xxx,xxx

92.4%

xx%

n.a.

n.a.

xx%

n.a.

39

New
+
56%
56%

$9,700

$10,000

$80,000

n.a.

$3,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
-100%
-100%

$69,000

$298,000

$9,800,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

51

New
+
5000%
5000%

$34,999

$49,000

$85,000

n.a.

$211,000

$xxx,xxx

52.8%

xx%

n.a.

n.a.

xx%

n.a.

11

New
+
n.a.
n.a.

$9,900 - $99,900

$31,000

$131,000

n.a.

$83,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

91

New
+
36%
36%

$70,000

$174,000

$372,000

n.a.

$4,964,000

$xxx,xxx

33.4%

xx%

n.a.

n.a.

xx%

n.a.

51

New
+
n.a.
n.a.

$30,000

$52,000

$85,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

119

New
+
3%
3%

$25,000

$29,000

$36,000

n.a.

$52,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

182

New
+
54%
54%

$15,000

$23,000

$31,000

n.a.

$355,000

$xxx,xxx

36.0%

xx%

n.a.

n.a.

xx%

n.a.

666

New
+
0%
0%

$25,000

$128,000

$512,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
600%
600%

$18,000

$371,000

$1,282,000

n.a.

$592,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

16

New
+
33%
33%

$50,000 - $100,000

$57,000

$166,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1059

New
+
24%
24%

$120,000

$127,000

$5,093,000

n.a.

$1,309,000

$xxx,xxx

41.0%

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$83,000

$130,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$125,000

$112,000

$344,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
2100%
2100%

$49,900

$187,000

$267,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

23

New
+
10%
10%

$49,500

$115,000

$246,000

n.a.

$218,000

$xxx,xxx

41.0%

xx%

n.a.

n.a.

xx%

n.a.

31

New
+
3%
3%

$54,500

$76,000

$174,000

n.a.

$235,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
0%
0%

$50,000

$92,000

$216,000

n.a.

$682,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
n.a.
n.a.

$39,500

$47,000

$68,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$56,500

$236,000

$414,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

314

New
+
31%
31%

$48,900

$64,000

$109,000

n.a.

$210,000

$xxx,xxx

64.0%

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
-15%
-15%

$25,000

$35,000

$91,000

n.a.

$82,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

200

New
+
-15%
-15%

$2,500

$543,000

$981,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

70

New
+
15%
15%

$55,500

$733,000

$1,269,000

n.a.

$644,000

$xxx,xxx

n.a.

xx%

n.a.

7.1%

xx%

n.a.

39

New
+
179%
179%

$29,500

$124,000

$142,000

n.a.

$105,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

666

New
+
-13%
-13%

$1,000

$4,000

$10,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$70,000

$89,000

$190,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

437

New
+
12%
12%

$4,000

$454,000

$904,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

48

New
+
-8%
-8%

$2,000

$80,000

$201,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

70

New
+
-5%
-5%

n.a.

$3,000

$5,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
200%
200%

$39,000

$62,000

$136,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

68

New
+
-7%
-7%

$20,000

$223,000

$653,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

233

New
+
3%
3%

$25,000

$38,000

$60,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

36

New
+
-27%
-27%

$10,000

$11,000

$38,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

115

New
+
6%
6%

$30,000 - $100,000

$46,000

$171,000

n.a.

$221,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
81%
81%

$65,000

$95,000

$123,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

529

New
+
13%
13%

$8,000

$10,000

$18,000

n.a.

$28,000

$xxx,xxx

70.0%

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
-7%
-7%

$29,500

$41,000

$46,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
80%
80%

$12,500

$23,000

$51,000

n.a.

$290,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

181

New
+
-11%
-11%

$25,000 - $40,000

$46,000

$65,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

46

New
+
-8%
-8%

$49,500

$60,000

$86,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

114

New
+
25%
25%

$10,000 - $30,000

$112,000

$153,000

n.a.

$1,190,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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