Turquoise Wine Bar is a boutique wine bar franchise focused on community, connection, and curated wine experiences. The brand was founded in 2022 by Jen Sinconis and Laura Hernandez, hospitality professionals with strong backgrounds in wine and business leadership.

Turquoise Wine Bar first opened in Glendale, Arizona, where it quickly gained recognition for its welcoming atmosphere and thoughtfully selected wines. The concept blends wine education with a relaxed, social environment.

Turquoise Wine Bar is headquartered in Glendale, Arizona, and is designed to serve as a neighborhood gathering space rather than a traditional bar. The brand offers wine by the glass, tasting flights, sangrias, spritzes, and non-alcoholic options. Guests can also enjoy small plates and food pairings that complement the wine selection. The focus is on boutique, small-lot wines that are approachable and unique.

The brand began franchising in 2025 as part of its planned national expansion. Turquoise Wine Bar provides franchisees with a scalable business model supported by structured training, operational systems, and ongoing marketing guidance.

Training

Turquoise Wine Bar provides a comprehensive training program aimed at preparing franchisees and their teams to operate successfully and consistently with the brand's standards. The training includes the following components:

Initial Training Program
Franchisees must complete a structured initial training program, which includes both classroom and on-the-job instruction. Topics covered include brand culture, location setup, education, marketing, operations, and cleaning, with specific hour allocations. The training can be conducted at the franchisor’s headquarters in Glendale, AZ, virtually, or at the franchisee’s location.

Onboarding and Instructional Materials
Franchisees are supported with an onboarding checklist that includes links to training videos, written procedures, and coaching checklists. Some components of the training may be self-directed, utilizing pre-recorded materials created by the franchisor. Delegates or trainers from affiliate-owned locations with prior training experience may also assist.

On-Site Opening Assistance
A Turquoise Wine Bar representative provides up to one week of on-site assistance to support the grand opening. This includes guidance on operations and setup. Travel and related expenses for this support are typically the franchisee’s responsibility.

Post-Opening and Supplemental Training
Franchisees may be required to attend post-opening training or refresher programs. Turquoise Wine Bar may charge reasonable fees for these sessions and for any additional training after opening. The franchisor reserves the right to adjust training content based on the experience of the attendees.

Territory Protection

Turquoise Wine Bar offers its franchisees an exclusive territory, clearly defined in the franchise agreement and typically based on geographic boundaries such as radius, political divisions, or population metrics.

Within this protected area, the franchisor agrees not to establish company-owned or franchised locations offering similar goods or services under the Turquoise Wine Bar brand. This territorial protection is not contingent on performance metrics and cannot be modified once granted.

However, while the exclusivity applies to same-brand operations, Turquoise Wine Bar retains the right to operate or license different brands within the territory and to distribute products through other channels, including the internet.

Franchisees under a Multi-Unit Development Agreement (MUDA) are also granted exclusive territory, though they must meet a development schedule to maintain this protection. The franchise agreement does not restrict the franchisor from soliciting or fulfilling orders within the territory through alternative distribution methods, nor does it compensate franchisees for such sales.