Dogs & Cream is a fast-casual hot dog and ice cream eatery founded in 2018, in Racine, Wisconsin, by Eric Robinson. The company is headquartered in Racine, WI, where it continues to operate its flagship and additional locations. The brand began franchising in 2023 to expand its footprint beyond Wisconsin.
Dogs & Cream offers made-to-order craft-style hot dogs, creamy custard, brats, burgers, and sides, all delivered with exceptional customer service. The menu emphasizes freshness and quality over speed, with meals typically prepared in about five minutes to ensure hot and freshly made food.
The concept stands out by combining premium quick-service offerings with a commitment to hospitality and cleanliness. Unlike major fast-food chains, Dogs & Cream prepares each order fresh, avoiding pre-made items or food held in warmers.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Dogs & Cream provides a structured training program designed to prepare franchisees and their teams for successful business operations. The training is organized into several components:
Dogs & Cream offers limited territory protection to its franchisees under specific conditions. Franchisees are allowed to operate within a designated area and cannot sell or market outside of it without prior written consent from the franchisor.
If the franchisee complies with the agreement, the franchisor agrees not to establish or authorize another Dogs & Cream outlet using the same model within the territory during the term of the agreement.
However, this protection is not absolute. Dogs & Cream reserves the right to allow other franchisees or company-owned units to operate in the same area if the franchisee fails to meet obligations.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Dogs & Cream
key competitors in the
Bar
sector.
0
$40,000
$279,000
$799,000
n.a.
$301,000
$xxx,xxx
68.4%
n.a.
7.1%
n.a.
Sedona Taphouse is an upscale casual restaurant franchise offering steaks, seafood, and scratch-made dishes alongside extensive craft beer and wine selections, serving guests seeking elevated yet approachable dining, and known for charitable Dine Out for Charity programs and polished atmospheres.
?
?
The Growler Guys is a craft-beer taproom franchise offering rotating draft beer, cider, kombucha, and to-go growlers, serving craft beverage enthusiasts, and known for extensive tap lists, knowledgeable staff, and filling fresh, cold beverages to take home or enjoy onsite.
?
?
.png)
Hoppin’ is a casual-dining franchise offering (assuming playful snack/meal concept) [Note: exact model not clearly verified], serving families and snack crowds, and known for upbeat branding and potential franchise scalability.
?
?
TAPSTER is a fast-casual restaurant franchise offering custom build-your-own meals (e.g., bowls or wraps) paired with premium beverages, serving health- and service-focused diners, and known for modern design, flexible footprint and franchise growth potential.
?
?
Wagbar is a pet-retail and café franchise offering dog-friendly treats, coffee and social lounge spaces for pet owners, serving pet-lovers and community groups, and known for pet-centric design, experiential branding and social engagement.
?
?
Monk’s Bar and Grill is a bar & grill franchise offering casual American fare, drinks, bar services, and live entertainment, serving families and social diners, and known for pub atmosphere, menu variety, and welcoming community environment.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
.png)
.png)
