Dogs & Cream is a fast-casual hot dog and ice cream eatery founded in 2018, in Racine, Wisconsin, by Eric Robinson. The company is headquartered in Racine, WI, where it continues to operate its flagship and additional locations. The brand began franchising in 2023 to expand its footprint beyond Wisconsin.

Dogs & Cream offers made-to-order craft-style hot dogs, creamy custard, brats, burgers, and sides, all delivered with exceptional customer service. The menu emphasizes freshness and quality over speed, with meals typically prepared in about five minutes to ensure hot and freshly made food.

The concept stands out by combining premium quick-service offerings with a commitment to hospitality and cleanliness. Unlike major fast-food chains, Dogs & Cream prepares each order fresh, avoiding pre-made items or food held in warmers.

Training

Dogs & Cream provides a structured training program designed to prepare franchisees and their teams for successful business operations. The training is organized into several components:

1. Initial Training Program: This tuition-free program lasts up to two weeks and covers orientation, customer service, operations, financial management, marketing, and more. It is held at the Racine, Wisconsin location or another designated site and must be completed four weeks before opening.
2. Mandatory Attendance: Franchise owners, Designated Managers, and key personnel must attend and successfully complete the initial training. Failure to do so may result in the need for a replacement attendee or potential agreement termination.
3. Training for Replacement Personnel: If a Designated Manager leaves, a new one must be appointed and complete the training within 45 days, subject to franchisor approval.
4. Refresher and Ongoing Training: The franchisor may require attendance at periodic seminars, refresher courses, and annual meetings. These are intended to keep franchisees updated with current standards and best practices.

Territory Protection

Dogs & Cream offers limited territory protection to its franchisees under specific conditions. Franchisees are allowed to operate within a designated area and cannot sell or market outside of it without prior written consent from the franchisor.

If the franchisee complies with the agreement, the franchisor agrees not to establish or authorize another Dogs & Cream outlet using the same model within the territory during the term of the agreement.

However, this protection is not absolute. Dogs & Cream reserves the right to allow other franchisees or company-owned units to operate in the same area if the franchisee fails to meet obligations.