Dogs & Cream Franchise FDD, Costs & Fees (2025)

Dogs & Cream serves gourmet hot dogs and ice cream, offering a fun and delicious dining experience with a variety of creative and flavorful options.

Dogs & Cream is a fast-casual hot dog and ice cream eatery founded in 2018, in Racine, Wisconsin, by Eric Robinson. The company is headquartered in Racine, WI, where it continues to operate its flagship and additional locations. The brand began franchising in 2023 to expand its footprint beyond Wisconsin.

Dogs & Cream offers made-to-order craft-style hot dogs, creamy custard, brats, burgers, and sides, all delivered with exceptional customer service. The menu emphasizes freshness and quality over speed, with meals typically prepared in about five minutes to ensure hot and freshly made food.

The concept stands out by combining premium quick-service offerings with a commitment to hospitality and cleanliness. Unlike major fast-food chains, Dogs & Cream prepares each order fresh, avoiding pre-made items or food held in warmers.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000
Leasehold Improvements $75,000 to $500,000
Real Estate/Rent $2,000 to $10,000
Utility Deposits $1,000 to $1,500
Furniture, Fixtures & Equipment $120,000 to $170,000
Initial Inventory $8,000 to $12,000
Insurance $1,000 to $1,700
Signage $6,000 to $10,000
Office Equipment & Supplies $300 to $600
Computer Equipment (Hardware, Software, POS System, etc.) $1,000 to $2,000
Pre-Opening Expenses $1,500 to $3,000
Training $0 to $3,000
Licenses & Permits $1,000 to $1,500
Legal & Accounting $800 to $2,000
Grand Opening Advertising $1,200 to $2,000
Additional Funds – three months $20,000 to $40,000
Total $278,800 to $799,300
Type of Expenditure Amount
Initial Franchise Fee $40,000
Leasehold Improvements $75,000 to $500,000
Real Estate/Rent $2,000 to $10,000
Utility Deposits $1,000 to $1,500
Furniture, Fixtures & Equipment $120,000 to $170,000
Initial Inventory $8,000 to $12,000
Insurance $1,000 to $1,700
Signage $6,000 to $10,000
Office Equipment & Supplies $300 to $600
Computer Equipment (Hardware, Software, POS System, etc.) $1,000 to $2,000
Pre-Opening Expenses $1,500 to $3,000
Training $0 to $3,000
Licenses & Permits $1,000 to $1,500
Legal & Accounting $800 to $2,000
Grand Opening Advertising $1,200 to $2,000
Additional Funds – three months $20,000 to $40,000
Total $278,800 to $799,300

Franchise Disclosure Document

Competitors

Below are some of

Dogs & Cream

key competitors in the

Bar

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

0

New
+
n.a.
n.a.

$40,000

$279,000

$799,000

n.a.

$301,000

$xxx,xxx

68.4%

xx%

n.a.

7.1%

xx%

n.a.

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Upgrade to Pro to get access to:
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

See our plans

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

Darren M.

Franchisee

Been waiting for years for this. All the most important franchises and their latest Franchise Documents to download. The team also updates the franchises very quickly.

Emily V.

Franchisee

Number of units

Training

Dogs & Cream provides a structured training program designed to prepare franchisees and their teams for successful business operations. The training is organized into several components:

  1. Initial Training Program: This tuition-free program lasts up to two weeks and covers orientation, customer service, operations, financial management, marketing, and more. It is held at the Racine, Wisconsin location or another designated site and must be completed four weeks before opening.
  2. Mandatory Attendance: Franchise owners, Designated Managers, and key personnel must attend and successfully complete the initial training. Failure to do so may result in the need for a replacement attendee or potential agreement termination.
  3. Training for Replacement Personnel: If a Designated Manager leaves, a new one must be appointed and complete the training within 45 days, subject to franchisor approval.
  4. Refresher and Ongoing Training: The franchisor may require attendance at periodic seminars, refresher courses, and annual meetings. These are intended to keep franchisees updated with current standards and best practices.

Territory Protection

Dogs & Cream offers limited territory protection to its franchisees under specific conditions. Franchisees are allowed to operate within a designated area and cannot sell or market outside of it without prior written consent from the franchisor.

If the franchisee complies with the agreement, the franchisor agrees not to establish or authorize another Dogs & Cream outlet using the same model within the territory during the term of the agreement.

However, this protection is not absolute. Dogs & Cream reserves the right to allow other franchisees or company-owned units to operate in the same area if the franchisee fails to meet obligations.

Competitors

Anchor Bar

Anchor Bar is a restaurant franchise famous for inventing Buffalo wings, offering a variety of wing flavors, pub fare, and a casual dining atmosphere.

Franchisees

?

16
+
33%
33%
Investment

?

$908,000 - $1,315,000

Tapville Social

Tapville Social offers a tech-forward experience with self-pour craft beer, wine, and cocktails, combined with a menu of shareable food items in a relaxed setting.

Franchisees

?

22
+
633%
633%
Investment

?

$746,000 - $2,081,000

Voodoo Brewing Co.

Voodoo Brewing Co. offers craft beer brewed with bold flavors and a creative spirit, served in their unique and community-focused brewpubs.

Franchisees

?

23
+
229%
229%
Investment

?

$482,000 - $1,625,000
Food & Beverage
Bar

Swig

Swig is a drive-thru soda shop franchise offering custom sodas and sweet treats. Franchisees benefit from a proven business model, marketing support, and operational guidance to run a successful Swig location.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$505,000 - $1,118,000

BrewDog

BrewDog is a craft beer company and pub chain known for its innovative and bold beers, offering a unique and engaging experience for craft beer enthusiasts.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$3,364,000 - $5,731,000

Mr Brews Taphouse

Mr Brews Taphouse serves a variety of craft beers and gourmet burgers, providing a casual and enjoyable dining experience.

Franchisees

?

10
+
-9%
-9%
Investment

?

$502,000 - $962,000