Hoppin’ is a casual-dining franchise offering (assuming playful snack/meal concept) [Note: exact model not clearly verified], serving families and snack crowds, and known for upbeat branding and potential franchise scalability.
KEY FRANCHISE STATS
Franchisees
?
2
+
n.a.
n.a.
Franchise fee
?
$59,995
Investment
?
$554,000 - $1,699,000
Revenue (AUV)
?
Undisclosed
$645,000
+
n.a.
n.a.
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The Hoppin’ brand launched in 2017 in Charlotte, North Carolina, marking its entry into the tap-room scene with a fresh, technology-driven concept. Headquartered in Charlotte, Hoppin’ Franchise Group now offers franchise opportunities across the United States.
The company began franchising around 2021 (with franchising activity highlighted in 2023). The brand specializes in self-pour beer, wine and cocktail taps, creating a high-tech, experience-first bar environment.
Hoppin’ sets itself apart from traditional bars by focusing on self-serve technology, minimal staffing and high margins, while omitting a full kitchen to simplify operations. This model allows customers to pour their own drinks and explore rotating selections at their own pace.
Initial investment
The initial investment required for a Hoppin' franchise is
$554,000 - $1,699,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$59,995 - $59,995
Pre-Marketing Fee
$8,000 - $12,000
Technology
$83,250 - $99,500
Equipment, Furniture and Fixtures
$198,000 - $415,000
Real Estate
$17,500 - $56,250
Leasehold Improvements (upfit only, not building new)
$150,000 - $900,000
Utilities
$1,000 - $2,500
Signage
$25,000 - $35,000
Security Deposits
$2,500 - $10,000
Startup Inventory
$27,500 - $35,000
Staffing
$2,500 - $7,500
Uniforms
$2,500 - $3,500
Insurance
$1,500 - $10,000
Travel, Lodging and Meals for Initial Training Program
$2,500 - $7,000
Licenses, Permits, Certifications and Other Professional Fees
$25,200 - $97,500
Additional Funds (3 Months)
$15,000 - $20,000
Total
$553,950 - $1,698,750
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Type of Expenditure
Amount
Initial Franchise Fee
$59,995 - $59,995
Pre-Marketing Fee
$8,000 - $12,000
Technology
$83,250 - $99,500
Equipment, Furniture and Fixtures
$198,000 - $415,000
Real Estate
$17,500 - $56,250
Leasehold Improvements (upfit only, not building new)
$150,000 - $900,000
Utilities
$1,000 - $2,500
Signage
$25,000 - $35,000
Security Deposits
$2,500 - $10,000
Startup Inventory
$27,500 - $35,000
Staffing
$2,500 - $7,500
Uniforms
$2,500 - $3,500
Insurance
$1,500 - $10,000
Travel, Lodging and Meals for Initial Training Program
$2,500 - $7,000
Licenses, Permits, Certifications and Other Professional Fees
$25,200 - $97,500
Additional Funds (3 Months)
$15,000 - $20,000
Total
$553,950 - $1,698,750
Franchise Disclosure Document
Below is Hoppin''s 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Hoppin' had 4 total units in 2025, of which 2 were franchised-owned and 2 company-owned.
Frequently Asked Questions
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Hoppin’ provides a detailed and multi-phase training program to prepare franchisees and their management teams for the operation of their Taproom locations. Training is a required component of the franchise agreement and includes classroom sessions, on-the-job instruction, and continued support resources.
Initial Training Program: This program spans 9 to 10 days and is conducted at Hoppin’s corporate headquarters or another designated location. It is required for the franchisee and up to two additional individuals (Owners or General Manager). While the training is provided at no cost, the franchisee must cover expenses for travel, accommodations, meals, and other related costs.
Operations Manual & Curriculum: Training is based on the Hoppin’ Operations Manual and includes presentations, demonstrations, real-world examples, and guest speakers. Topics include bar and restaurant operations, customer service, inventory, and use of approved products and systems.
Online and Refresher Training: Franchisees may be required to complete refresher training or continuing education sessions either at the headquarters or online. Additional training sessions cost up to $1,500 per person per day, and franchisees are responsible for associated costs.
Territory Protection
Hoppin’ grants franchisees a protected territory, typically defined by up to a five-mile radius from the Taproom's location, determined by major topographical features and market factors like population, traffic patterns, and business potential.
Within this territory, Hoppin’ agrees not to establish or license another Taproom, provided the franchisee operates in compliance and is not located in a Non-Traditional Location.
Franchisees operating in Non-Traditional Locations—such as airports, stadiums, or universities—do not receive territorial protection, and competition may exist even within the facility itself.
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