The Sports Bra is a women’s sports bar franchise offering elevated pub food and craft drinks, serving fans of women’s athletics and inclusive communities, and known for screening only women’s sports in a welcoming, mission-driven, neighborhood gathering space.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$55,000
Investment
?
$304,000 - $889,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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The Sports Bra is a women’s sports bar franchise built around celebrating women athletes and creating inclusive fan spaces. The concept was founded in 2022 in Portland, Oregon, by entrepreneur and chef Jenny Nguyen, after recognizing the lack of venues dedicated to broadcasting women’s sports.
The brand was created to give women’s athletics consistent visibility in a traditionally male-dominated sports bar industry. The Sports Bra is headquartered in Portland, Oregon, where its flagship location quickly gained national attention for its mission-driven approach and community focus.
The bar features a full-service food and beverage menu alongside nonstop coverage of women’s professional and collegiate sporting events. Its early success helped establish the brand as a cultural destination rather than a traditional sports bar.
The Sports Bra began franchising in 2024, offering entrepreneurs the opportunity to operate hospitality venues centered exclusively on women’s sports. Franchise locations are designed to serve food, beer, wine, and cocktails while streaming women’s competitions across multiple leagues and levels.
Initial investment
The initial investment required for a The Sports Bra franchise is
$304,000 - $889,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$55,000
Training Expenses
$3,000 – $9,000
Site Location and Market Analytics Fee
$5,000 – $7,500
Lease, Utility and Security Deposits
$20,000 – $75,000
Design and Architects Fees
$15,000 – $35,000
Leasehold Improvements
$50,000 – $300,000
Signage
$5,000 – $20,000
Furniture, Fixtures, Other Fixed Assets, Security Systems
$5,000 – $50,000
Equipment and Smallwares
$25,000 – $100,000
POS and Back-Office Computer System
$7,900 – $10,550
Office Equipment and Supplies
$1,500 – $5,000
Business Licenses and Permits
$5,000 – $15,000
Professional Fees
$5,000 – $10,000
Inventory to Begin Operating
$10,000 – $25,000
Insurance
$7,000 – $12,000
Pre-Opening and Grand Opening Advertising and Marketing
$5,000 – $10,000
Additional Funds (3 months)
$80,000 – $150,000
Total
$304,400 – $889,050
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Type of Expenditure
Amount
Initial Franchise Fee
$55,000
Training Expenses
$3,000 – $9,000
Site Location and Market Analytics Fee
$5,000 – $7,500
Lease, Utility and Security Deposits
$20,000 – $75,000
Design and Architects Fees
$15,000 – $35,000
Leasehold Improvements
$50,000 – $300,000
Signage
$5,000 – $20,000
Furniture, Fixtures, Other Fixed Assets, Security Systems
$5,000 – $50,000
Equipment and Smallwares
$25,000 – $100,000
POS and Back-Office Computer System
$7,900 – $10,550
Office Equipment and Supplies
$1,500 – $5,000
Business Licenses and Permits
$5,000 – $15,000
Professional Fees
$5,000 – $10,000
Inventory to Begin Operating
$10,000 – $25,000
Insurance
$7,000 – $12,000
Pre-Opening and Grand Opening Advertising and Marketing
$5,000 – $10,000
Additional Funds (3 months)
$80,000 – $150,000
Total
$304,400 – $889,050
Franchise Disclosure Document
Below is The Sports Bra's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Sports Bra had 1 total units in 2025, of which 0 were franchised-owned and 1 company-owned.
The Sports Bra provides a structured and multi-tiered training program to prepare franchisees for successful operations. The key components are as follows:
Initial Training Program The initial training is mandatory for the franchisee (or one of its principal owners) and the general manager. It must be completed before the opening date, and there is no charge for training the franchisee and general manager. If additional personnel are trained, a fee of $1,500 per person applies.
On-Site Opening Support The Sports Bra sends a representative to the franchise location for approximately 10 days around the opening. This support includes hands-on guidance in areas such as purchasing, inventory, POS systems, and media training. Existing franchisees with experience may have this requirement waived.
Ongoing and Refresher Training Franchisees and general managers may be required to complete up to 10 days of training annually, which may include conferences and seminars. These sessions can be held in-person or virtually, and costs include a reasonable training fee plus travel and accommodation. Additional support or training can be requested at $400 per trainer per day.
Annual Conferences and Optional Programs Attendance at annual conferences is part of the 10-day annual training requirement, and franchisees are responsible for registration and related costs. The franchisor may also provide optional training programs, and attendees must cover their own expenses. These offerings help ensure consistent brand operations and allow for continued education across the franchise network.
Territory Protection
The Sports Bra grants franchisees a “Protected Area” which is generally a radius around the approved location—typically two miles, or approximately half a mile in densely populated urban areas.
Within this area, the franchisor agrees not to open another traditional The Sports Bra location or authorize others to do so, as long as the franchisee remains in full compliance. However, this Protected Area does not include Non-Traditional Venues such as malls, airports, hotels, colleges, or sports arenas, even if they are physically within the defined radius.
Moreover, The Sports Bra does not offer exclusive territory rights. Franchisees may face competition from other franchisees, company-owned locations, or other distribution channels that the franchisor controls.
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