Sedona Taphouse is an upscale casual restaurant franchise offering steaks, seafood, and scratch-made dishes alongside extensive craft beer and wine selections, serving guests seeking elevated yet approachable dining, and known for charitable Dine Out for Charity programs and polished atmospheres.
KEY FRANCHISE STATS
Franchisees
?
14
+
8%
8%
Franchise fee
?
$35,000
Investment
?
$1,652,000 - $2,510,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Sedona Taphouse is a full-service casual-dining and craft-beer restaurant franchise that blends Southwest-inspired cuisine with an extensive craft-beer and cocktail selection. The brand was founded in 2011 when Dennis Barbaro opened the first Sedona Taphouse in Midlothian, Virginia.
The company is headquartered in Richmond, Virginia. Sedona Taphouse began offering franchising opportunities in 2014, and its franchise model has supported steady expansion across multiple U.S. markets.
Sedona Taphouse sells handcrafted food such as hand-cut steaks, sustainable seafood, pastas, and from-scratch dishes. It also offers a large rotating selection of craft beers, wines, and specialty cocktails. The concept emphasizes a high-quality dining experience and includes a community-focused charity program that donates proceeds to local organizations.
What differentiates Sedona Taphouse is its “craft-committed” positioning: a curated craft-beer program, scratch-made food, and an atmosphere designed to appeal to a broad audience.
Initial investment
The initial investment required for a Sedona Taphouse franchise is
$1,652,000 - $2,510,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$20,000 – $35,000
Pre-opening trainer payroll
$20,000 – $40,000
Travel expenses for trainers
$1,500 – $19,000
Additional initial training for each person in addition to four
$0 – $2,000
Leasehold improvements
$1,140,000 – $1,660,000
Furniture, fixtures and equipment
$225,000 – $350,000
Signage
$16,000 – $25,000
Point of sale system, computers, printers, other hardware and business software
$14,000 – $20,000
Small wares
$15,000 – $30,000
Inventory
$50,000 – $65,000
Televisions
$2,800 – $5,000
Menus
$1,200 – $1,500
Décor pictures
$5,000 – $7,500
Prepaid rent and security deposit
$8,000 – $20,000
Miscellaneous deposits
$3,000 – $10,000
Travel, living expenses and salaries during initial training
$23,000 – $36,000
Opening parties
$6,000 – $8,000
Legal and accounting fees
$4,000 – $20,000
Architect
$18,000 – $38,000
Initial advertising
$5,000 – $7,000
Interior design
$12,500 – $25,000
Insurance – liability and workers compensation – initial deposit
$2,000 – $6,000
Additional funds – first three months
$60,000 – $80,000
Total
$1,652,000 – $2,510,000
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Type of Expenditure
Amount
Initial franchise fee
$20,000 – $35,000
Pre-opening trainer payroll
$20,000 – $40,000
Travel expenses for trainers
$1,500 – $19,000
Additional initial training for each person in addition to four
$0 – $2,000
Leasehold improvements
$1,140,000 – $1,660,000
Furniture, fixtures and equipment
$225,000 – $350,000
Signage
$16,000 – $25,000
Point of sale system, computers, printers, other hardware and business software
$14,000 – $20,000
Small wares
$15,000 – $30,000
Inventory
$50,000 – $65,000
Televisions
$2,800 – $5,000
Menus
$1,200 – $1,500
Décor pictures
$5,000 – $7,500
Prepaid rent and security deposit
$8,000 – $20,000
Miscellaneous deposits
$3,000 – $10,000
Travel, living expenses and salaries during initial training
$23,000 – $36,000
Opening parties
$6,000 – $8,000
Legal and accounting fees
$4,000 – $20,000
Architect
$18,000 – $38,000
Initial advertising
$5,000 – $7,000
Interior design
$12,500 – $25,000
Insurance – liability and workers compensation – initial deposit
$2,000 – $6,000
Additional funds – first three months
$60,000 – $80,000
Total
$1,652,000 – $2,510,000
Franchise Disclosure Document
Below is Sedona Taphouse's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Sedona Taphouse had 17 total units in 2025, of which 14 were franchised-owned and 3 company-owned.
Sedona Taphouse provides an extensive and structured training program to ensure that franchisees and their teams are fully prepared to operate a restaurant according to brand standards:
Initial Training Program: Before opening, the Operating Manager and two other managers must complete a six-week (approximately 450 hours) initial training program at Sedona Taphouse’s headquarters in Richmond, Virginia, and an affiliated operating restaurant. This program covers all core aspects of operating a Sedona Taphouse.
On-Site Opening Training: The franchisor provides about two weeks (80 hours) of on-site training, supervision, and assistance during the pre-opening and opening phases. Franchisees cover the cost of salaries, travel, and lodging for the training team.
Ongoing Refresher Training: If a franchise fails to meet standards or receives negative feedback, the franchisor may require staff to attend remedial or refresher training sessions, either on-site or at a designated location. These sessions may incur fees plus travel and living expenses.
Supplemental Training Requests: Franchisees may request additional training, which is provided based on mutual agreement and subject to current fees and travel costs.
Territory Protection
Sedona Taphouse provides franchisees with a defined territory that includes a protected radius around their approved restaurant site. This radius typically ranges from one mile in urban areas to up to five miles in suburban areas.
Within this area, the franchisor agrees not to open or license another Sedona Taphouse location, whether franchised or company-owned, as long as the franchisee remains in good standing.
However, this territorial protection comes with limitations. Franchisees are not allowed to relocate without written consent and may not engage in marketing or sales outside their territory—including through the internet or social media—without prior approval.
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