Tru Bowl Superfood Bar is a fast-casual franchise specializing in superfood bowls, smoothies, cold-pressed juices, and healthy snacks. The brand was founded in 2018 in Whittier, California, where it opened its first location and established its headquarters. Tru Bowl began franchising in 2019, expanding its model to entrepreneurs who want to operate a health-focused concept.

The franchise offers a customizable menu built around clean, nutrient-dense ingredients. Customers can create their own bowls using bases such as açaí, pitaya, chia pudding, and activated coconut blends, then add fresh fruits, nut butters, seeds, and other superfood toppings. This build-your-own approach allows Tru Bowl to stand out in the fast-casual wellness space.

Tru Bowl Superfood Bar differentiates itself through its focus on simplicity, clean eating, and a modern wellness-inspired atmosphere. Its streamlined operations and low-waste model make it a practical option for franchisees while still meeting the growing demand for healthy, quick-service dining.

Training

Tru Bowl Superfood Bar offers a structured training program to prepare franchisees for operating their locations successfully. Training is mandatory for the franchisee and one additional employee, with supplemental and refresher programs available throughout the franchise term. Here's an outline of the training provided:

1. Initial Training Program
   Tru Bowl provides a comprehensive initial training course covering operations, sales, marketing, customer service, financial controls, and record-keeping. It must be completed by both the franchisee and a designated employee at least two weeks before the grand opening. Training is conducted at headquarters or another designated location, and while there's no tuition fee, all travel and accommodation expenses are the franchisee’s responsibility.
2. Opening Assistance
   Around the launch date, Tru Bowl may send trainers to the franchisee’s location for two days prior and up to three days post-opening. Their role is to assist with hands-on operational guidance and staff familiarization with Tru Bowl’s techniques. Additional opening support can be requested for a fee.
3. Ongoing Training
   Tru Bowl may offer or require attendance at ongoing training sessions or seminars. These may occur up to twice per year, not exceeding four days total, and can be held in person or virtually. Franchisees must cover associated costs, including a daily fee per participant and travel expenses.

Territory Protection

Tru Bowl Superfood Bar provides its franchisees with a protected territory that typically includes either a 3- to 4-mile radius or a land area with a population of up to 50,000 people.

During the term of the Franchise Agreement, the franchisor will not open or license another Tru Bowl business within this territory, provided the franchisee remains in good standing. This protection allows franchisees to market and operate without direct overlap from other Tru Bowl outlets.

However, Tru Bowl reserves significant rights that limit the exclusivity. The franchisor may still sell products via online platforms, mobile apps, or other distribution channels across all areas, including inside franchise territories.