Poke Bowl United

Poke Bowl United Franchise FDD, Costs & Fees (2025)

Poke Bowl United specializes in healthy, customizable poke bowls. Franchisees are provided with training, operational support, and marketing tools to operate a successful poke restaurant.

Poke Bowl United is a rapidly growing fast-casual restaurant franchise specializing in Hawaiian-Japanese fusion cuisine. Founded in 2016, the brand opened its first franchised location in 2022.

The company is headquartered in Cooper City, Florida, and operates both corporate-owned and franchised units across the United States.

The franchise offers customizable poke bowls featuring fresh, high-quality ingredients. Customers can choose from a variety of proteins, vegetables, and sauces to create their ideal meal.

This focus on personalization and freshness appeals to health-conscious consumers seeking quick, nutritious dining options.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $45,000
Your Training Expenses $5,000 - $10,000
Rent and lease deposits $24,000 - $96,000
Utilities $10,000 - $30,000
Leasehold Improvements, Construction and/or Remodeling $50,000 - $150,000
Furniture, Fixtures, and Equipment $40,000 - $70,000
Signage $7,000 - $12,000
Business Licenses and Permits $1,500 - $3,000
Computer Systems $1,000 - $3,000
Initial Inventory to Begin Operating $5,000 - $10,000
Office Supplies $1,000 - $2,000
Professional Fees $1,500 - $3,000
Grand Opening Advertising $2,000 - $8,000
Insurance $1,000 - $4,000
Additional Funds – three months $30,000 - $60,000
TOTAL $224,000 - $506,000
Type of Expenditure Amount
Initial Franchise Fee $45,000
Your Training Expenses $5,000 - $10,000
Rent and lease deposits $24,000 - $96,000
Utilities $10,000 - $30,000
Leasehold Improvements, Construction and/or Remodeling $50,000 - $150,000
Furniture, Fixtures, and Equipment $40,000 - $70,000
Signage $7,000 - $12,000
Business Licenses and Permits $1,500 - $3,000
Computer Systems $1,000 - $3,000
Initial Inventory to Begin Operating $5,000 - $10,000
Office Supplies $1,000 - $2,000
Professional Fees $1,500 - $3,000
Grand Opening Advertising $2,000 - $8,000
Insurance $1,000 - $4,000
Additional Funds – three months $30,000 - $60,000
TOTAL $224,000 - $506,000

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Competitors

Below are some of

Poke Bowl United

key competitors in the

Healthy

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Poke Bowl United
2022
2
+
n.a.
n.a.
$45,000
6.00%

$224,000

-

$506,000

n.a.

$1,661,000

Upgrade

77.4%

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2023
3
+
n.a.
n.a.
$25,000
5.00%

$252,000

-

$648,000

Upgrade

n.a.

$427,000

63.0%

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2021
28
+
300%
300%
$60,000
7.00%

$238,000

-

$354,000

Upgrade

n.a.

$614,000

49.9%

n.a.

Upgrade

23.4%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2018
4
+
100%
100%
$45,000
6.00%

$588,000

-

$1,386,000

Upgrade

n.a.

$1,059,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2015
22
+
10%
10%
$40,000
6.00%

$321,000

-

$572,000

Upgrade

n.a.

$624,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2019
6
+
n.a.
n.a.
$30,000
5.50%

$90,000

-

$300,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
1998
83
+
6%
6%
$30,000
6.00%

$271,000

-

$632,000

Upgrade

n.a.

$539,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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Training

Poke Bowl United offers a comprehensive training structure for its franchisees to ensure operational consistency and brand standards. The training includes several distinct programs:

  1. Initial Management Training Program: This is mandatory for the franchisee, all principals, and the general manager. It must be completed to the Franchisor’s satisfaction before opening and includes classroom and on-the-job training, conducted at the Franchisor’s headquarters or a designated location. There is no charge for up to three trainees, but all travel-related expenses are the franchisee's responsibility.
  2. Opening Assistance Program: A trained representative provides on-site support for at least seven days during the opening phase of the business. This service is included at no additional charge and focuses on real-time operational support and implementation.
  3. Ongoing and Additional Training: Franchisees may be required to attend up to five days of additional training annually, as well as participate in an annual business meeting or convention. These sessions are held at designated locations and may incur tuition and travel-related costs.

Territory Protection

Poke Bowl United grants franchisees a designated territory for operating their business, as defined in the franchise agreement. Within this territory, the franchisor agrees not to establish or authorize another Poke Bowl United outlet using the same trademarks, provided the franchisee remains in good standing.

The specific area of the territory is determined based on various demographic and geographic factors and is identified in the franchise documentation. However, this territorial protection comes with significant limitations.

The franchisor retains the right to operate or license sales through alternative channels such as grocery stores, co-branded locations, ghost kitchens, and internet-based platforms—even within the franchisee’s territory.

Number of units

2025
Franchised units

0

1

2

Company-owned units

7

9

10

Total units

7

10

12

Competitors

VARA Juice Restaurant

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000

Kale Me Crazy

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000

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Profit metrics

?

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