The Designery

The Designery Franchise FDD, Costs & Fees (2025)

The Designery offers customized design solutions for kitchen, bath, and other home spaces, blending functionality and aesthetics to transform interiors.

Founded in 2007 in Chattanooga, Tennessee, The Designery began as a kitchen and bath product wholesale outlet. In 2019, co-founder and President Casey Ridley identified untapped potential in the kitchen, bath, and closet marketplace, leading to significant adjustments in product and service offerings that dramatically increased the company's growth.

This success paved the way for the launch of The Designery franchise in 2019, aiming to bring high-quality, high-value solutions to communities nationwide through a technology-forward design process.

Headquartered in Huntersville, North Carolina, The Designery offers a comprehensive range of products, including cabinets, flooring, countertops, closets, tiles, and hardware accessories. Their services encompass kitchen, bathroom, and closet remodeling, as well as partnerships with contractors on new construction projects.

A key differentiator is their innovative use of virtual reality and tele-design, providing customers with an immersive design experience that sets them apart from competitors.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$54,900 – $68,900
Opening Assistance Fee	$5,000
Travel Expenses to Training	$1,000 – $3,000
Security Deposit and Rent	$3,500 – $12,000
Inventory, Furniture, Fixtures, and Equipment	$10,000 – $70,000
Utilities	$250 – $750
Leasehold Improvements	$25,000 – $115,000
Business Management and Technology System	$1,000 – $3,000
Technology Fee (3 Months)	$1,797
Online Local Presence Fee	$747
Marketing Management Fee	$1,500
Licenses, Permits, and Certifications	$0 – $2,500
Professional Fees (lawyer, accountant, etc.)	$500 – $2,000
Insurance Deposits and Initial Premiums	$6,000 – $12,000
Signage	$5,000 – $11,000
Office Expenses	$500 – $1,000
Dues and Subscriptions	$4,395 – $4,895
Grand Opening Marketing	$15,000 – $22,000
Additional Funds (3 Months)	$20,000 – $50,000
TOTAL ESTIMATED INITIAL INVESTMENT	$156,089 – $387,089

Type of Expenditure	Amount
Initial Franchise Fee	$54,900 – $68,900
Opening Assistance Fee	$5,000
Travel Expenses to Training	$1,000 – $3,000
Security Deposit and Rent	$3,500 – $12,000
Inventory, Furniture, Fixtures, and Equipment	$10,000 – $70,000
Utilities	$250 – $750
Leasehold Improvements	$25,000 – $115,000
Business Management and Technology System	$1,000 – $3,000
Technology Fee (3 Months)	$1,797
Online Local Presence Fee	$747
Marketing Management Fee	$1,500
Licenses, Permits, and Certifications	$0 – $2,500
Professional Fees (lawyer, accountant, etc.)	$500 – $2,000
Insurance Deposits and Initial Premiums	$6,000 – $12,000
Signage	$5,000 – $11,000
Office Expenses	$500 – $1,000
Dues and Subscriptions	$4,395 – $4,895
Grand Opening Marketing	$15,000 – $22,000
Additional Funds (3 Months)	$20,000 – $50,000
TOTAL ESTIMATED INITIAL INVESTMENT	$156,089 – $387,089

Franchise Disclosure Document

Number of units

Training

The Designer franchise provides a structured and comprehensive training program for its franchisees, designed to ensure proper operational and managerial knowledge. Here are the main training components:

Initial Training Program: This mandatory program is approximately five days long and conducted at the Franchisor’s Home Office in Huntersville, North Carolina, or other designated locations. It covers essential operational aspects and must be completed before the franchise opens.
Additional and Remedial Training: The Franchisor offers ongoing training sessions, refresher courses, or remedial training if necessary. These may be conducted at the Home Office, other designated locations, or virtually. The purpose is to keep the franchisees compliant with the system standards.
Employee Training Materials: The Franchisor provides standardized training materials for franchisees to train their personnel. Franchisees may supplement these with their own materials, provided they align with the Franchisor’s standards.

Territory Protection

The Designer franchise offers limited territory protection to its franchisees under specific terms. Franchisees are granted a "Designated Territory" in which they have exclusive rights to operate their business.

This protection ensures that the Franchisor will not establish or license another franchise or operate directly within the same territory, as long as the franchisee remains compliant with the terms of the agreement.

However, this exclusivity comes with exceptions. The Franchisor retains rights to adjust the territory boundaries or revoke permissions under certain conditions, such as non-compliance or the need to realign territories for operational efficiency.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2021

Franchisees

n.a.

Franchise fee

$54,900

Investment

$156,000 - $387,000

Revenue (AUV)

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