Surface Experts Franchise FDD, Costs & Fees (2025)

Surface Experts offers bathtub, countertop, and tile refinishing services, providing cost-effective solutions to revitalize and refresh surfaces.

Founded in 2008, Surface Experts specializes in fixing minor damage on a wide range of hard surfaces, such as countertops, floors, cabinets, bathtubs, sinks, and household appliances. The business was created by Jacob Grady, who brought over ten years of expertise from his work in the spot repair industry in Portland, Oregon, and Bogotá, Colombia.

Originally launched as a small initiative to provide financial support for a girls’ home in Colombia, Surface Experts has grown into a thriving national franchise. With its headquarters located in Spokane, Washington, the company began offering franchise opportunities in 2018 and has since expanded across 28 U.S. states.

Surface Experts primarily serves business clients, including multi-family housing providers, hotels, construction and restoration firms, real estate professionals, and moving services. In addition to its strong B2B focus, the company also offers residential repair services to enhance its revenue base.

What differentiates Surface Experts from other players in the market is its emphasis on spot repair, which offers a cost-effective and sustainable alternative to complete resurfacing or replacement.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $75,000 – $110,000
One Surface Experts Car, including Vehicle Wrap $5,000 – $30,000
Equipment, Tools, Supplies, and Inventory $4,500 – $5,500
Sander/Vacuum $1,100
ExpertNet and Technology Fees $240 – $275
Rent, Utilities, and Leasehold Improvements $0 – $1,500
Office Furniture $0 – $500
Office Supplies $0 – $300
Computer Systems and Software $500 – $2,000
Insurance $1,500 – $4,000
Signage $0 – $250
Licenses and Permits $500 – $1,250
Professional Fees (lawyer, accountant, etc.) $3,500 – $5,000
Marketing Materials and Uniforms $500 – $800
Travel, Lodging, and Meals for Initial Training $3,500 – $5,000
Additional Funds (for first 3 to 6 months) $45,000 – $60,000
Total $140,840 – $227,475
Type of Expenditure Amount
Initial Franchise Fee $75,000 – $110,000
One Surface Experts Car, including Vehicle Wrap $5,000 – $30,000
Equipment, Tools, Supplies, and Inventory $4,500 – $5,500
Sander/Vacuum $1,100
ExpertNet and Technology Fees $240 – $275
Rent, Utilities, and Leasehold Improvements $0 – $1,500
Office Furniture $0 – $500
Office Supplies $0 – $300
Computer Systems and Software $500 – $2,000
Insurance $1,500 – $4,000
Signage $0 – $250
Licenses and Permits $500 – $1,250
Professional Fees (lawyer, accountant, etc.) $3,500 – $5,000
Marketing Materials and Uniforms $500 – $800
Travel, Lodging, and Meals for Initial Training $3,500 – $5,000
Additional Funds (for first 3 to 6 months) $45,000 – $60,000
Total $140,840 – $227,475

Franchise Disclosure Document

Competitors

Below are some of

Surface Experts

key competitors in the

Furniture

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

81

New
+
37%
37%

$75,000

$140,000

$227,000

n.a.

$555,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Surface Experts franchise provides a comprehensive training program to prepare franchisees and their teams for operations. Here’s a summary of the training provided by the franchisor:

  1. Franchise Owner Training Program: The Principal Executive must complete the initial training program, which is conducted at the franchisor’s headquarters or a designated business location. This program includes classroom instruction, hands-on demonstrations, and practice, covering all aspects of operating a Surface Experts franchise.
  2. Lead Technician Training Program: A designated Lead Technician is required to attend and complete a specialized training program. This ensures the technician gains the necessary technical skills and meets the franchisor’s standards before the business can open.
  3. Sales and Business Development Training: Each franchisee must employ a sales and business development person who completes a dedicated training program. This program focuses on building sales expertise and business development strategies essential for growing the franchise.

Territory Protection

The Surface Experts franchise provides its franchisees with a protected territory, which is clearly defined in the franchise agreement. Within this territory, the franchisor agrees not to establish or license another business selling the same or similar services under the Surface Experts brand.

This protection allows franchisees to operate without direct brand competition in their designated area, as long as they comply with the terms of the agreement. However, the territory is not exclusive in a broader sense.

The franchisor reserves the right to engage in activities such as selling products through other channels of distribution, including online sales, and to authorize other franchisees to serve customers within a franchisee’s territory under certain conditions.

Competitors

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Franchisees

?

44
+
2100%
2100%
Investment

?

$71,000 - $128,000

The Designery

The Designery offers customized design solutions for kitchen, bath, and other home spaces, blending functionality and aesthetics to transform interiors.

Franchisees

?

21
+
n.a.
n.a.
Investment

?

$156,000 - $387,000

Weathersby Guild

Weathersby Guild offers furniture repair and restoration services for residential and commercial customers, repairing and refinishing furniture to restore its beauty and functionality while preserving its original character and value.

Franchisees

?

54
+
2%
2%
Investment

?

$72,000 - $98,000

The Tailored Closet

The Tailored Closet offers custom closet organization solutions, optimizing storage and functionality to create well-organized and efficient living spaces.

Franchisees

?

162
+
-1%
-1%
Investment

?

$155,000 - $269,000

Tailored Living

Tailored Living offers custom organization and storage solutions, optimizing closets, garages, and living spaces to enhance functionality and order.

Franchisees

?

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-1%
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Surface Experts

Surface Experts offers bathtub, countertop, and tile refinishing services, providing cost-effective solutions to revitalize and refresh surfaces.

Franchisees

?

81
+
37%
37%
Investment

?

$140,000 - $227,000