Surface Experts: Innovating Hard Surface Repair Nationwide

Founded in 2018, Surface Experts specializes in fixing minor damage on a wide range of hard surfaces, such as countertops, floors, cabinets, bathtubs, sinks, and household appliances. The business was created by Jacob Grady, who brought over ten years of expertise from his work in the spot repair industry in Portland, Oregon, and Bogotá, Colombia.

Originally launched as a small initiative to provide financial support for a girls’ home in Colombia, Surface Experts has grown into a thriving national franchise. With its headquarters located in Spokane, Washington, the company began offering franchise opportunities in 2018 and has since expanded across 28 U.S. states.

Surface Experts primarily serves business clients, including multi-family housing providers, hotels, construction and restoration firms, real estate professionals, and moving services. In addition to its strong B2B focus, the company also offers residential repair services to enhance its revenue base.

What differentiates Surface Experts from other players in the market is its emphasis on spot repair, which offers a cost-effective and sustainable alternative to complete resurfacing or replacement. Their techniques help maintain the original surface’s integrity and appearance while delivering significant savings.

Training

Surface Experts franchise provides a comprehensive training program to prepare franchisees and their teams for operations. Here’s a summary of the training provided by the franchisor:

1. Franchise Owner Training Program: The Principal Executive must complete the initial training program, which is conducted at the franchisor’s headquarters or a designated business location. This program includes classroom instruction, hands-on demonstrations, and practice, covering all aspects of operating a Surface Experts franchise.
2. Lead Technician Training Program: A designated Lead Technician is required to attend and complete a specialized training program. This ensures the technician gains the necessary technical skills and meets the franchisor’s standards before the business can open.
3. Sales and Business Development Training: Each franchisee must employ a sales and business development person who completes a dedicated training program. This program focuses on building sales expertise and business development strategies essential for growing the franchise.
4. Ongoing and Post-Opening Training: Surface Experts Franchising may require additional training sessions post-opening for the Principal Executive or other employees. These programs are designed to maintain high standards and adapt to any operational changes introduced by the franchisor.
5. Instructional Materials: The franchisor provides a Franchise Operations Manual and other instructional materials that support ongoing training efforts. These resources ensure that franchisees and their teams have continuous access to operational guidance and best practices.

Territory Protection

The Surface Experts franchise provides its franchisees with a protected territory, which is clearly defined in the franchise agreement. Within this territory, the franchisor agrees not to establish or license another business selling the same or similar services under the Surface Experts brand.

This protection allows franchisees to operate without direct brand competition in their designated area, as long as they comply with the terms of the agreement. However, the territory is not exclusive in a broader sense.

The franchisor reserves the right to engage in activities such as selling products through other channels of distribution, including online sales, and to authorize other franchisees to serve customers within a franchisee’s territory under certain conditions.