Taffer's Tavern is a casual dining restaurant offering a variety of American dishes and craft cocktails, providing a welcoming atmosphere and high-quality food and drinks.
KEY FRANCHISE STATS
Franchisees
?
4
+
300%
300%
Franchise fee
?
$50,000
Investment
?
$807,000 - $1,341,000
Revenue (AUV)
?
Undisclosed
$3,491,000
+
n.a.
n.a.
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Taffer’s Tavern is an innovative franchise in the casual dining industry, renowned for its unique approach to the traditional tavern experience. Founded in 2020 by Jon Taffer, a prominent figure in the hospitality industry known for his role on the TV show Bar Rescue, Taffer’s Tavern began in Atlanta, Georgia.
The franchise is headquartered in Atlanta and offers a modern twist on classic tavern fare with a focus on high-quality ingredients and exceptional service. The franchise began its franchising journey in early 2021, aiming to expand its brand across various regions.
Taffer’s Tavern differentiates itself through its emphasis on a streamlined, technology-driven operation that enhances the guest experience. The franchise utilizes a proprietary system designed to improve efficiency and customer satisfaction, setting it apart from traditional tavern models.
Initial investment
The initial investment required for a Taffer's Tavern franchise is
$807,000 - $1,341,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Delayed Opening Fee
$0 to $5,000
Leasehold Improvements & Construction Cost
$210,000 to $415,000
Licenses and Permits (Not Including a Liquor License)
$10,000 to $15,000
Rent – 3 months
$0 to $60,000
Security Deposits
$5,000 to $25,000
Blueprints
$15,000 to $30,000
Furnishings, Fixtures & Equipment
$330,000 to $425,000
Signage – Interior and Exterior
$12,000 to $40,000
Computer System
$9,000 to $12,000
Travel & Living Expenses While Training
$0 to $15,000
Insurance – 3 Months
$1,000 to $2,000
Professional Fees
$2,500 to $4,500
Grand Opening Advertising Campaign
$5,000 to $15,000
Opening Inventory & Supplies
$65,000 to $80,000
On-Site Location Evaluation
$0 to $5,000
Audio/Visual System
$25,000 to $50,000
Ancillary Real Estate Costs
$2,500 to $7,500
Additional Funds – 3 Months
$65,000 to $85,000
Total
$807,000 to $1,341,000
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Delayed Opening Fee
$0 to $5,000
Leasehold Improvements & Construction Cost
$210,000 to $415,000
Licenses and Permits (Not Including a Liquor License)
$10,000 to $15,000
Rent – 3 months
$0 to $60,000
Security Deposits
$5,000 to $25,000
Blueprints
$15,000 to $30,000
Furnishings, Fixtures & Equipment
$330,000 to $425,000
Signage – Interior and Exterior
$12,000 to $40,000
Computer System
$9,000 to $12,000
Travel & Living Expenses While Training
$0 to $15,000
Insurance – 3 Months
$1,000 to $2,000
Professional Fees
$2,500 to $4,500
Grand Opening Advertising Campaign
$5,000 to $15,000
Opening Inventory & Supplies
$65,000 to $80,000
On-Site Location Evaluation
$0 to $5,000
Audio/Visual System
$25,000 to $50,000
Ancillary Real Estate Costs
$2,500 to $7,500
Additional Funds – 3 Months
$65,000 to $85,000
Total
$807,000 to $1,341,000
Franchise Disclosure Document
Below is Taffer's Tavern's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Taffer's Tavern had 4 total units in 2023, of which 4 were franchised-owned and 0 company-owned.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Taffer's Tavern franchise is 4% - 6%. In addition, you would have to pay the advertising (or national brand fund) fee of 2.50%.
What is the total investment?
The initial investment required for a Taffer's Tavern franchise is $807,000 - $1,341,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Taffer's Tavern franchise is $50,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
Taffer’s Tavern Franchise offers a comprehensive training program designed to ensure franchisees and their staff are well-prepared for success. The training includes:
Initial Training: This foundational training is conducted at the corporate headquarters and covers all aspects of running a Taffer’s Tavern. It includes operational procedures, menu preparation, and customer service standards.
On-Site Training: Franchisees receive hands-on training at their own location, which includes setting up the restaurant, implementing systems, and training the local staff. This phase helps ensure that franchisees are comfortable with the daily operations.
Ongoing Support: After the initial training, Taffer’s Tavern provides continuous support through regular updates, refresher courses, and operational guidance. This includes access to a dedicated support team for ongoing assistance.
Technology Training: Given the franchise’s emphasis on technology, there is specific training on using the proprietary systems for order management, inventory control, and customer relationship management.
Territory Protection
Taffer’s Tavern franchise provides territory protection to its franchisees, ensuring that each location operates within a defined geographic area without competition from additional Taffer’s Tavern units.
This protection is designed to help franchisees establish and grow their businesses without the concern of encroachment from nearby franchises. By securing exclusive territories, Taffer’s Tavern aims to support the long-term success and profitability of its franchisees.