Mr Brews Taphouse is a dynamic craft beer and gourmet burger franchise that began in March 2013 in Weston, Wisconsin. Founded by Steve Day, the brand quickly gained popularity for its unique combination of freshly ground Certified Hereford beef burgers and an extensive selection of local craft beers.

Headquartered in Birnamwood, Wisconsin, Mr Brews Taphouse began franchising in 2015 and has since expanded across multiple states in the U.S.

The franchise offers an inviting, casual dining experience with a focus on high-quality food and drink. The menu includes customizable gourmet burgers, hand-cut fries, and a rotating lineup of over 50 craft beers on tap.

What sets Mr Brews Taphouse apart is its dedication to quality ingredients, consistent customer service, and robust franchisee support. The brand offers detailed training and ongoing operational assistance, making it an attractive venture for those passionate about food and craft beer.

Training

Mr Brews Taphouse provides several structured training programs for franchisees and their staff to ensure efficient and standardized operations:

1. Initial Training Program: Franchisees and their management staff are required to attend a comprehensive 15-day training program, which includes both classroom and on-the-job training. The curriculum covers business procedures, equipment use, employee hiring and training, computer systems, advertising, purchasing, food preparation and service, liquor handling, customer service, and more. This training must begin at least 60 days before the restaurant’s opening, and certification must be completed at least 30 days prior to the opening.
2. Training for New Hires: Any new management staff hired after the restaurant’s opening must complete a training program prescribed by Mr Brews within 60 days of being hired. This is to ensure consistency and competence in operations, and franchisees are responsible for associated training fees and travel expenses.
3. Additional or Remedial Training: Mr Brews may mandate further training sessions if a franchise location is not meeting performance standards or as deemed necessary. These sessions can also be requested by franchisees voluntarily. Franchisees are responsible for all related costs, including per diem fees and trainer travel expenses.

Territory Protection

Mr Brews Taphouse grants franchisees a "Designated Area" with a defined radius and an approximate population of 25,000 based on census data. While this area offers some level of territorial recognition, it does not equate to full exclusivity.

Franchisees are allowed to accept business from outside this area but must get approval for proactive solicitation beyond their designated boundaries. Despite having a designated area, franchisees do not receive exclusive territorial rights.

Mr Brews Taphouse retains the right to establish other franchises, company-owned outlets, or different restaurant concepts within the same area, especially in special venues like universities, airports, and stadiums. This means franchisees may face competition from various entities associated with the franchisor even within their own territory.